Key takeaways
- Format: Square in-home product-use shot with an As-seen-on media banner
- Best for: Brands with press coverage that need extra credibility
- Hook: The recognizable Good Morning America logo
- Reuse it: Overlay a press badge on a natural product-in-use shot
Available sizes
What is a testimonial ad?
A testimonial ad uses a real customer's words, such as a review, quote or comment, as the main message. It answers a buyer's doubts with social proof rather than brand claims, and works especially well when the testimonial is specific about who the customer is and what changed for them.
See all testimonial ads →Why this testimonial ad works
- 01
Borrowed credibility
A trusted national TV show logo tells viewers the product has been vetted by media.
- 02
Natural daily routine
Dropping a coffee pod after brewing shows how seamlessly the box fits into everyday life.
- 03
Smart placement
Putting the box under the sink next to the trash suggests a permanent, convenient spot.
- 04
Clear banner design
The green strip separates the proof from the photo and ties it to the brand color.
Full creative breakdown
Who this ad targets
This ad targets US coffee drinkers who use single-serve capsules and feel guilty about the waste, typically aged 30–60. It suits skeptical audiences who need reassurance that TerraCycle is legitimate before paying for recycling. Good Morning America's audience skews toward adults and parents who watch morning TV, so lookalikes in that profile, plus interests around coffee, kitchen organization and sustainability, fit well.
Copywriting analysis
The on-image copy is limited to As seen on and the Good Morning America logo, letting the media brand do the talking. The phrase is a classic credibility trigger that viewers recognize from TV shopping, but here it is paired with a modern, minimal design. The RECYCLE word on the box remains visible, reinforcing the product. Primary text should open with the media mention, connect it to the coffee capsule use case and explain how easy it is to keep a box in the kitchen.
Visual design
The image is bright and airy with natural window light. The white sink and cabinets create a clean, premium setting. The person's arm draws a diagonal from the top right down to the box, guiding the eye to the action. The green banner across the lower third is bold yet simple, with white text and the bright yellow GMA badge creating strong contrast. Kraft and green tones in the box tie into the banner.
How to adapt this template for your brand
- Photograph your product in its everyday home location.
- Show someone using it as part of a daily routine.
- Add a horizontal brand-color banner across the lower third.
- Place your strongest press logo with As seen on copy.
- Check you have permission to use the media logo.
Tips for recycling ads on Meta
Works in Facebook and Instagram Feed and as a carousel opener. Media-proof ads are especially effective for cold audiences and retargeting hesitant visitors. Confirm usage rights for third-party logos before running. Test this against the same image without the badge to measure the credibility lift. Consider a version featuring other press logos if you have several.
About this creative
This square creative from TerraCycle relies on media social proof. The photo shows a bright kitchen with a white farmhouse sink, a brushed steel faucet and a window to a green garden. The under-sink cabinet is open, revealing a pull-out drawer that holds a trash bag and a kraft TerraCycle box with a green RECYCLE panel. A person in a dark green sweater holds a white mug in one hand and drops a used coffee capsule into the box with the other. A green horizontal banner crosses the lower third, reading As seen on in white text, next to the yellow circular Good Morning America logo with the abc mark. The image shows how naturally the Zero Waste Box fits into a daily routine — making coffee and recycling the pod in one motion. The TV logo provides third-party credibility, which is particularly valuable for a brand asking consumers to pay for recycling.
Meta ad · 338 × 600 · Recycling
As Seen On TV Ad: TerraCycle's Good Morning America Social Proof
This square TerraCycle ad uses a Good Morning America feature as social proof. A person drops a coffee capsule into a Zero Waste Box under the kitchen sink. Use this template whenever you have press coverage or media mentions that can make a product more credible.
Added
All brand names and logos are property of their owners. Adplaylist is not affiliated with or endorsed by these brands.
Details
Ad copy
Primary text
As seen on Good Morning America: TerraCycle makes it easy to recycle coffee capsules and other hard-to-recycle waste right from your kitchen. Keep a Zero Waste Box under the sink and recycle as you go.
Description
Recycle coffee capsules from home
On-image text
RECYCLE | As seen on | GOOD MORNING AMERICA | abc
Headline ideas for this template
- 1The recycling box TV is talking about
- 2As seen on GMA — recycle your coffee pods
- 3Coffee pods, recycled the easy way
- 4Your coffee habit, minus the waste
- 5Featured on Good Morning America
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
Browse similar by tag
