Key takeaways
- Format: iMessage screenshot inside an Instagram Story frame.
- Best for: Considered purchases people normally ask friends about.
- Hook: A relatable question: 'What's the one you found and liked?'
- Reuse it: Recreate a real customer chat with your product photo in the middle.
Available sizes
What is a UGC ad?
A UGC (user-generated content) ad looks like something a real customer posted: phone-quality photos, casual wording and a personal point of view. Because it blends into the feed and reads as genuine experience, it often earns more trust than a polished brand ad.
See all ugc ads →Why this ugc ad works
- 01
Native-looking format
It looks like a friend's Story, not an ad, so viewers lower their guard and actually read.
- 02
Word-of-mouth framing
Parents trust peer recommendations more than brand claims, and the chat delivers exactly that.
- 03
Product photo as proof
The tub appears mid-conversation as a casual photo, making it feel real and in use.
- 04
Objection handled in-chat
'We tried a few' signals comparison shopping already happened, so the viewer can skip it.
Full creative breakdown
Who this ad targets
This ad targets expecting parents, particularly first-timers building a baby registry, and new parents with infants under one year. It also reaches friends and family looking for a baby shower gift. The audience is mobile-first, active on Instagram Stories and used to asking their group chats for product advice. It resonates with design-conscious parents who care about how baby gear looks in their home as much as how it works.
Copywriting analysis
The copy is written entirely as natural texting. The opening question frames a common gap in preparation ('just about everything, except the bath tub') that many expecting parents relate to. The reply, 'we tried a few before finding Lalo, but then we never looked back', delivers comparison credibility in one line. The excited 'Yesssss… That color 😍' models the emotional reaction the brand wants. The final message carries the actual selling points: beauty plus thoughtful design for new parents. Spelling, lowercase starts and emoji keep it authentic. No CTA appears on the image; that job is left to the Story link sticker or ad button.
Visual design
The creative uses a familiar iOS iMessage interface: blue bubbles on the right, grey on the left, with the system header and keyboard bar. It sits inside an Instagram Story frame with a progress bar, avatar and 'Send Message' field, adding a second layer of authenticity. The product photo in the middle provides the only warm, natural colours, a sage tub against light wood, so it pulls focus. White and light grey dominate, keeping it clean and readable on mobile.
How to adapt this template for your brand
- Collect a real customer message or review that sounds like a friend recommending you.
- Rebuild it in an iMessage or WhatsApp mockup with a natural question and reply.
- Insert a casual, in-context product photo mid-conversation.
- Wrap it in a Stories frame with a realistic name, avatar and timestamp.
- Add the CTA through the platform's link sticker or ad button, not on the image.
Tips for baby products ads on Meta
Run this in Meta Stories and Reels placements at 9:16, keeping the key chat bubbles inside the central safe zone, away from the top progress bar and bottom CTA. Use 'Shop Now' or 'Learn More' as the button. It also works well in Facebook Stories for gift-buying relatives. Test against a version with a short on-screen headline. Refresh the names and messages regularly so the creative does not feel repetitive.
About this creative
This vertical Stories creative layers an iMessage screenshot inside an Instagram Story frame, complete with the poster's avatar, the name 'caleb g.' and a '10m' timestamp. In the chat, the sender explains they have everything except a bath tub and asks for a recommendation. The reply says they tried a few before finding Lalo and never looked back, followed by a photo of the sage-green Lalo tub filled with bubbles against a slatted wood wall. The asker responds enthusiastically about the colour, and the final grey bubble praises how beautiful the tub is and how thoughtfully it is designed for new parents. Nothing in the frame looks like a traditional ad: there is no logo lockup, no price and no button. The entire persuasion rests on borrowed social proof, mimicking how parents actually research baby gear by messaging friends who have been there.
Meta ad · 338 × 600 · Baby Products
Lalo Bath Tub Ad: iMessage Recommendation in a Story
This Lalo creative presents its baby bath tub as a friend's text-message recommendation, screenshotted into an Instagram Story. The iMessage format feels like genuine word of mouth, not an ad. It is a strong UGC template for any product people ask friends about before buying, especially registry and baby items.
Added
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Details
Ad copy
Primary text
When your friends ask which baby bath tub to get, this is the one we keep recommending. Thoughtfully designed to make bath time easier and more comfortable for new parents.
Description
Beautiful, thoughtful, made for new parents.
On-image text
caleb g. 10m | iMessage | I have just about everything, except the bath tub. What's the one you found and liked? | we tried a few before finding Lalo, but then we never looked back. | Yesssss, just what I'm looking for! That color 😍 | Not only is the tub itself beautiful, but they thought of everything a new parent might need to make bath time easier and more comfortable | Send Message
Headline ideas for this template
- 1The bath tub everyone's group chat recommends
- 2We tried a few. Then we found Lalo.
- 3The last item on your registry
- 4Bath time, made easier
- 5Ask any parent who has one
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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