Key takeaways
- Format: Range launch product shot with color-matched pedestals
- Best for: Launching a product collection or set of characters
- Hook: “Meet the Squeak Squad” – alliteration that names the range
- Reuse it: Give your collection a squad name and color-code each item
Available sizes
What is a product shot ad?
A product shot ad puts the product itself at the centre of the frame, usually on a clean or styled background with little text. It works best when the packaging or product is distinctive enough to stop the scroll and the viewer already understands what it does.
See all product shot ads →Why this product shot ad works
- 01
Alliterative range name
“Squeak Squad” is catchy and easy to remember, turning separate SKUs into one branded collection.
- 02
Color-coded pedestals
Each toy sits on a pedestal in its own color, making the set feel intentional and collectible.
- 03
Hierarchy by height
The chicken stands tallest in the center, creating a natural focal point and pleasing triangle composition.
- 04
Consistent collab style
Matching type, button and set design with the pig ad builds a recognizable campaign look.
Full creative breakdown
Who this ad targets
This ad targets US dog owners who enjoy cute, collectible products and like to buy toys in sets, as well as gift shoppers looking for something charming for a dog lover. Owners of small and medium dogs that love squeaky plush toys are the main audience. The collectible framing also appeals to people who already bought the pig and may want to complete the set, making it effective for retargeting existing buyers of the collab.
Copywriting analysis
“Meet the Squeak Squad.” is short, alliterative and gives the collection an identity that feels like a cast of characters. The verb “meet” personifies the toys and keeps the tone friendly, consistent with “Meet the Pig” in the companion ad. The collab line is visual rather than written, using both logos. The CTA “MEET THE TRIO →” repeats the personification and adds an arrow for momentum. The copy does not explain features or price, focusing on charm and curiosity, which suits a launch or awareness goal.
Visual design
Soft pastels – mint, baby blue, butter yellow and blush pink – create a fresh, spring-like palette. The arches and pedestals act as a stage, presenting each toy as a star. Dark green headline and button provide strong contrast and anchor the top and bottom. Monstera leaves add depth and frame the scene. The triangle arrangement of the toys gives balance, and the plush textures are crisp enough to suggest quality.
How to adapt this template for your brand
- Group your products into a named collection with a catchy, alliterative title.
- Build a set with one pedestal and backdrop color per product.
- Place the hero product highest in the center to create a focal point.
- Use a personified headline and CTA such as “Meet the…”.
- Keep fonts and button style consistent with your single-product ads.
Tips for pets ads on Meta
Run this 4:5 ad in Instagram and Facebook Feed for collection launches, and use a carousel version with one card per toy for deeper engagement. Retarget people who interacted with the single pig ad to drive add-ons. On Pinterest, the pastel aesthetic fits well with gift-guide content. For Stories, animate the toys popping onto their pedestals one by one to build anticipation.
About this creative
This portrait creative presents a trio of plush toys from the Benebone and ZippyPaws collaboration. The background is a soft mint green with pastel arches in blue, yellow and pink behind three round pedestals of matching colors. On the left, a blue fish toy with a textured scale pattern and darker fins rests on the blue pedestal. In the center, a fluffy yellow chicken with an orange comb and textured feathers stands tallest on the yellow pedestal. On the right, the hot-pink corduroy pig from the same line stands on the pink pedestal. The headline “MEET THE SQUEAK SQUAD.” sits at the top in a chunky, rounded dark green typeface, with lime accent lines on either side, and the “Benebone × ZippyPaws” logos below. Monstera leaves peek in from the bottom corners, adding depth. At the bottom, a dark green pill button reads “MEET THE TRIO →”. The scene feels bright, collectible and cheerful.
Meta ad · 338 × 600 · Pets
Benebone x ZippyPaws Squeak Squad Ad Example
This collaboration ad introduces three plush dog toys – a fish, a chicken and a pig – as the “Squeak Squad”. Each toy sits on a matching pastel pedestal under a bold, rounded headline. It is a great template for launching a product range or collection as a group of characters.
Added
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Details
Ad copy
Primary text
Say hello to the Squeak Squad 🐟🐔🐷 Three adorable plush toys from Benebone x ZippyPaws – a fish, a chicken and a pig – made for squeaks, snuggles and endless play.
Description
Fish, chicken & pig plush toys – collect all three
On-image text
MEET THE SQUEAK SQUAD. | Benebone × ZippyPaws | MEET THE TRIO →
Headline ideas for this template
- 1Meet the Squeak Squad
- 2Fish, Chicken & Pig: Collect the Trio
- 3Three New Squeaky Friends for Your Dog
- 4The Plush Trio Every Dog Needs
- 5Benebone x ZippyPaws: The Squad Is Here
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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