Key takeaways
- Format: Square compatibility diagram with connector lines.
- Best for: Accessories, add-ons and upgrades for existing customers.
- Hook: Seeing your own model listed as compatible.
- Reuse it: List compatible models on one side, link them with lines to your add-on on the other.
Available sizes
What is a feature callout ad?
A feature callout ad is a static image that shows a single product with short text labels pointing to its key features or benefits, usually joined to the product by thin lines. It explains several selling points at a glance without a long caption, which is why it's common for supplements, skincare, electronics and kitchenware.
See all feature callouts ads →Why this feature callouts ad works
- 01
Answers the compatibility question
Showing all four supported models removes the biggest doubt before a buyer clicks.
- 02
Self-identification
Owners scan the list, spot their own station and feel the ad is speaking to them.
- 03
One headline spec
The boxed 2,765Wh tells buyers exactly how much capacity they gain.
- 04
Launch tag
The red 'NEW' label adds urgency for existing customers ready to upgrade.
Full creative breakdown
Who this ad targets
This ad targets existing Bluetti owners of the AC500, AC300, AC200L and AC200MAX who want more capacity for longer outages, larger solar setups or off-grid living. It is an upsell creative, best run to customer lists, past purchasers and Bluetti community members in the US. Secondary reach includes shoppers comparing modular systems who value future expandability. Likely 30–65, tech-savvy and invested in home energy.
Copywriting analysis
The copy is short and practical. 'B300K' as the main headline assumes some familiarity with the product range, which fits an audience of existing owners. 'Perfectly Adapted to Various Power Stations' is a slightly translated phrase, but it clearly communicates universal compatibility within the ecosystem. The model labels do most of the copywriting work by letting viewers find their own unit. '2,765Wh' is the only spec, so the message stays focused on added capacity. There is no CTA on the image; 'Learn More' fits best since owners will want to check details before buying.
Visual design
The design follows a left-to-right flow: compatible stations on the left, connection lines in the middle, the new battery on the right. A large soft circle in the background softens the technical layout. Blue lines and type tie into Bluetti's brand colour, while the red 'NEW' tag is the only warm accent, drawing the eye to the product. Clean product renders on white keep it feeling precise and premium.
How to adapt this template for your brand
- List the products or plans your add-on works with, with clear labels.
- Draw simple lines from each one to your add-on to show connection.
- Put the add-on name in large brand-coloured type.
- Highlight one key benefit number in a boxed label.
- Add a 'NEW' tag and target existing customers first.
Tips for consumer electronics ads on Meta
This square 1:1 creative works best in the Meta Feed and Marketplace, where it takes up maximum vertical space on mobile. On Google, use it in Performance Max and Demand Gen asset groups alongside a landscape version. Keep the headline short so it stays legible at thumbnail size, and test it against a 4:5 crop for extra feed space. Target customer lists and past buyers on Meta; on Google, use it in Performance Max with audience signals from purchasers of the listed models.
About this creative
This square Bluetti ad uses a white and pale blue background split by a large soft circle. On the left, four Bluetti power stations are stacked vertically and labelled in grey pills: AC500, AC300, AC200L and AC200MAX. Thin blue lines run from each unit to a central connector icon with a plug symbol, which then links to the B300K expansion battery on the right. The B300K is shown as a long dark grey unit with a red 'NEW' corner tag. Above it, bold blue text reads 'B300K' with 'Perfectly Adapted to Various Power Stations' in black beneath. Below the battery, a blue rounded box displays '2,765Wh'. The Bluetti logo is in the top-right corner. The layout works like a simple compatibility chart, instantly answering the main question an existing owner has: 'Will this work with my unit?' It is clean, technical and focused on a single upgrade message.
Meta ad · 338 × 600 · Consumer Electronics
Bluetti B300K Compatibility Ad
This square Bluetti ad introduces the B300K expansion battery with a diagram linking it to four compatible power stations. It is a feature callout creative aimed at existing owners, and a great template for accessory, add-on and upsell campaigns aimed at loyal customers.
Added
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Details
Ad copy
Primary text
Already own a Bluetti AC500, AC300, AC200L or AC200MAX? The new B300K expansion battery plugs right in and adds 2,765Wh of extra capacity. More power, same station. Bluetti: technology pioneer in clean energy. Join our community.
Description
Compatible with AC500, AC300, AC200L and AC200MAX.
On-image text
BLUETTI | AC500 | AC300 | AC200L | AC200MAX | NEW | B300K | Perfectly Adapted to Various Power Stations | 2,765Wh
Headline ideas for this template
- 1Double Your Bluetti's Capacity
- 2Your AC300 Just Got Bigger
- 3Add 2,765Wh in One Plug
- 4The Expansion Battery Your Station Needs
- 5Upgrade Power, Keep Your Station
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
