Key takeaways
- Format: Square kitchen lifestyle shot with a big benefit graphic.
- Best for: Home appliances, backup power and single-benefit launches.
- Hook: '4 DAYS' – a time-based promise in a clock graphic.
- Reuse it: Put your product in its real home spot and make one number the giant central graphic.
Available sizes
What is a lifestyle ad?
A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.
See all lifestyle ads →Why this lifestyle ad works
- 01
One benefit, huge
The '4 DAYS' graphic dominates the frame so the message lands in a glance.
- 02
Real kitchen context
An open, stocked fridge makes the stakes – spoiled food – instantly clear.
- 03
Clock-and-bolt icon
The circular arrow and lightning bolt combine time and power in one symbol.
- 04
Named product label
The burst-style 'FridgePower' tag points directly to the battery, so viewers know what to buy.
Full creative breakdown
Who this ad targets
This ad targets US homeowners and renters in outage-prone areas who worry about losing a fridge full of food during storms or grid failures. It also suits families, people storing medication or breast milk, and anyone without space for a generator. Likely 30–65, home-focused and safety-minded. Targeting areas with frequent outages, home security and emergency preparedness interests fits well.
Copywriting analysis
The copy focuses entirely on one outcome. 'Power the Refrigerator up to 4 Days' puts 'Power' in large blue type as the verb hook, followed by a concrete duration. '4 DAYS' is repeated in the graphic for emphasis. The support line 'Ultra-low standby power consumption' gives a technical reason the promise is believable, aimed at sceptical buyers. The product name 'FridgePower' is self-explanatory, so it doubles as copy. 'Learn More' suits a new, unfamiliar product category where buyers need more detail before purchase.
Visual design
The warm, dark kitchen contrasts with the bright white battery, making the product pop. The open fridge door adds colour and context through visible food and drinks. The teal-blue '4 DAYS' graphic sits in the centre with a dynamic circular arrow, adding movement. A white gradient at the bottom holds the copy and button cleanly. The mint toaster and patterned tiles give the scene a lived-in, stylish feel that fits modern homes.
How to adapt this template for your brand
- Pick the one outcome your product delivers best and quantify it.
- Stage the product in the exact spot it lives in a real home.
- Show what is at stake, like an open, full fridge.
- Turn the key number into a large central graphic with a simple icon.
- Add a pointer label with the product name and a soft 'Learn More' CTA.
Tips for home appliances ads on Meta
This square 1:1 creative works best in the Meta Feed and Marketplace, where it takes up maximum vertical space on mobile. On Google, use it in Performance Max and Demand Gen asset groups alongside a landscape version. Keep the headline short so it stays legible at thumbnail size, and test it against a 4:5 crop for extra feed space. Run it with geo-targeting in storm and outage-prone regions, and schedule extra budget ahead of hurricane and winter storm seasons.
About this creative
This square Bluetti ad is set in a warm, moody kitchen with dark wood cabinets and teal patterned tiles. A slim white FridgePower battery is mounted upright on the wall beside a tall stainless-steel fridge, its door open to show eggs, juice cartons and green bottles on the shelves. A retro mint-green toaster sits on the counter. A white 'FridgePower' label with a spiky burst outline points to the battery. In the centre, a large teal-to-blue '4 DAYS' graphic sits inside a circular clock-style arrow with a lightning bolt, suggesting time and power. Below, bold blue 'Power' leads into 'the Refrigerator up to 4 Days', with 'Ultra-low standby power consumption' in black underneath, and a blue rounded 'Learn More' button. A blue 'NEW' ribbon is in the top-right corner and the Bluetti logo top left. The ad turns a niche product into a simple household reassurance message.
Meta ad · 338 × 600 · Home Appliances
Bluetti FridgePower '4 Days' Ad
This square Bluetti ad launches FridgePower, a slim backup battery mounted beside an open fridge in a warm kitchen. It is a lifestyle creative built around one benefit – up to 4 days of fridge power – and a great template for home appliance and backup brands.
Added
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Details
Ad copy
Primary text
Power cut? Keep your food cold. The new Bluetti FridgePower keeps your refrigerator running for up to 4 days with ultra-low standby power consumption. Mount it, plug it in and forget it. Bluetti: technology pioneer in clean energy. Join our community.
Description
Ultra-low standby power consumption.
On-image text
BLUETTI | NEW | FridgePower | 4 DAYS | Power the Refrigerator up to 4 Days | Ultra-low standby power consumption | Learn More
Headline ideas for this template
- 1Keep Your Fridge Cold for 4 Days
- 2Power Cut? Your Food Is Safe
- 3Fridge Backup That Mounts on the Wall
- 4Never Throw Out Food After an Outage
- 54 Days of Fridge Power, No Generator
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
