Key takeaways
- Format: Comparison layout tested as a CTA and layout variant.
- Best for: A/B testing button colour and spacing on a proven concept.
- Hook: 'Tired of these?' above a cluttered home-dye setup.
- Reuse it: Keep the concept, change one or two visual variables per test.
Available sizes
What is a comparison ad?
A comparison ad sets the product against an alternative, such as a competitor, the old way of doing things or a cheaper option, usually in a two-column layout or table. It helps buyers who are already weighing options see quickly why this one is the better choice.
See all comparison ads →Why this comparison ad works
- 01
Proven concept kept intact
The strong old-way versus new-way story stays the same, so any performance change comes from the design tweaks.
- 02
Cleaner separation
The white divider makes the two halves read as distinct choices at a glance.
- 03
Airier bottom band
The lighter cream band gives the product and copy more breathing room.
- 04
Testable CTA
The muted grey button tests whether a softer, more premium CTA beats the higher-contrast brown.
Full creative breakdown
Who this ad targets
The same audience as the original: women 40 to 60 who dye at home and are tired of the mess and scalp discomfort. As a variant, it is intended for the same ad set as the brown-button version so the algorithm can compare them on equal terms. The softer palette may resonate more with premium-minded buyers. Lookalike audiences built from past buyers, plus interests around hair color, salons and beauty, are a natural fit.
Copywriting analysis
On-image copy is identical to the original, which is correct for a clean design test. The three beats, 'Tired of these?', 'Try this!' and 'You deserve better than chemical burns', create a simple problem-solution-justification flow. Because only the design changes, the primary text can stay the same across both variants; changing it would muddy the test. The 'chemical burns' line remains the riskiest element and is worth testing separately against a milder alternative. Overall, the copy stays short enough to read in a couple of seconds on mobile, letting the visuals carry most of the persuasion.
Visual design
Compared with the original, this version adds a white gutter between photos, lightens the bottom band to cream, enlarges the product cut-out and swaps the brown button for a dusty grey-mauve. Overall contrast drops slightly, giving a calmer, more editorial feel. The trade-off is that the CTA is less prominent; in direct-response campaigns a higher-contrast button usually wins, so this variant is a useful check of that assumption.
How to adapt this template for your brand
- Start from your best-performing creative as the control.
- Change only one or two design variables, such as CTA colour or spacing.
- Keep headline, imagery and primary text identical.
- Run both versions in the same ad set with equal budget exposure.
- Compare CTR and cost per purchase after enough conversions before deciding.
Tips for beauty & skincare ads on Meta
On Meta, run this alongside the brown-button version in one ad set or use the A/B test tool so both get comparable delivery. Wait for statistically meaningful results, typically at least 50 conversions per variant, before declaring a winner. Small visual changes often show small differences, so prioritise testing bigger levers like hook and image first, then refine CTA colour.
About this creative
This creative mirrors the brown-button version almost exactly. The left half shows a frustrated woman with gray roots holding her head over a hair-dye kit: tint brush, dye bottle, black mixing bowl and a towel with brown stains, all on a caramel background under the white headline 'Tired of These?'. The right half shows the same woman smiling as she applies a black comb-tip root stick to her hairline against a light beige backdrop, with 'Try This!' in brown above her. The differences are in the details: a thin white vertical gap now separates the two photos, the bottom band is a lighter cream instead of beige, the product cut-out sits further left and slightly larger, the headline text is a deeper brown and the 'SHOP NOW' button is a muted grey-mauve rather than solid brown. The result is slightly cleaner and more airy, with the button blending in more softly.
Meta ad · 1200 × 1200 · Beauty & Skincare
Box Dye Alternative Comparison Ad: Grey CTA Variant
This is a design variant of the 'Tired of these? Try this!' comparison ad, with a white divider between halves, a lighter cream bottom band and a muted grey-mauve Shop Now button. It shows how small layout and CTA colour tweaks create clean A/B tests while keeping the winning concept intact.
Added
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Details
Ad copy
Primary text
Still spending your Sunday with a dye bowl and an itchy scalp? There's a simpler way to cover grays. Swipe, blend, done, with no mixing and no stained towels.
Description
Root touch-up without the mess
On-image text
Tired of These? / Try This! / YOU DESERVE BETTER THAN CHEMICAL BURNS. / SHOP NOW
Headline ideas for this template
- 1The Box-Dye Breakup
- 2Swipe, Don't Mix
- 3Gray Coverage, Minus the Drama
- 4Skip the Stained Towels
- 5A Kinder Way to Cover Grays
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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