Key takeaways
- Format: Offer/discount ad with a studio product shot.
- Best for: Cross-selling a second product to raise average order value.
- Hook: A red Bundle & Save badge above a bold 20% off headline.
- Reuse it: Show the discounted item in front and the trigger product behind it.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Both products in one frame
The shoe is the hero and the gloves sit just behind it, so the bundle logic is visible before anyone reads the copy.
- 02
Premium lighting
Neon strips and a reflective floor make the shoe feel high-end, so the discount reads as a deal on a quality item rather than a clearance.
- 03
Offer stated in three lines
Badge, headline and condition are stacked clearly, so viewers understand what they get and what they must buy in seconds.
- 04
Colour contrast guides the eye
The black shoe pops against warm orange gloves, and the red badge echoes that palette to tie text and image together.
Full creative breakdown
Who this ad targets
This ad targets boxers and combat sports athletes who already train regularly and are shopping for new gloves. They are likely between 18 and 40, follow boxing and MMA content, and care about performance gear and brand reputation. The bundle angle speaks to buyers who would like proper boxing shoes but might not buy them on their own. It also works for retargeting site visitors who viewed gloves, nudging them to add footwear to the same order.
Copywriting analysis
The copy is built around a single, clear transaction. Bundle & Save frames the message as a reward rather than a sale, which protects the brand's premium image. The headline, 20% Off Footwear, puts the number first, since discounts are scanned faster when the figure leads. The supporting line, With Any Boxing Glove Purchase, sets the condition in plain words with no fine print. Using the word any lowers friction, signalling that every glove qualifies. There is no product jargon or feature list, because the image already shows quality. The all-caps, tight wording suits the boxing world's confident, no-nonsense tone and keeps the message readable on a small mobile feed.
Visual design
The layout is centered and symmetrical: text block at the top, product cluster in the middle and bottom. A dark background with white and orange neon strips creates depth and frames the shoe. The shoe is angled toward the viewer, showing its sole, upper and branding. Orange gloves add warmth and a secondary focal point. Typography is a bold, wide sans-serif in white, with a red parallelogram badge for the offer label. The small brand logo keeps identity present without competing with the product.
How to adapt this template for your brand
- Pick a hero product and a trigger product customers often buy together.
- Shoot the hero item front and center, with the trigger item softly behind it.
- Use a dark background with one or two accent light colours for a premium look.
- Stack a badge (Bundle & Save), a numeric headline and a one-line condition at the top.
- Run it as retargeting to people who viewed or carted the trigger product.
Tips for boxing ads on Meta
On Meta, this square format fits Feed on both Facebook and Instagram. Keep key text in the top third so it is not hidden by captions or overlays. Pair it with catalogue retargeting for glove viewers, and test a carousel version that shows each shoe colourway. Put the offer condition in the primary text too, so the deal is clear even when the image is cropped. Refresh the background colour every few weeks to fight ad fatigue.
About this creative
This square Meta ad from Hayabusa promotes a bundle deal: 20% off footwear when customers buy any pair of boxing gloves. The hero is a black high-top boxing shoe, tilted forward on a glossy black surface so its knit upper, laces and strap are clearly visible. Behind it, a pair of orange Hayabusa gloves sits on a pedestal, slightly out of focus, connecting the two products in the offer. Vertical neon light strips frame the scene in white and orange, giving it a premium, almost showroom-like feel. At the top, a small Hayabusa logo sits beside a red angled badge reading Bundle & Save, followed by a bold white headline, 20% Off Footwear, and a smaller supporting line explaining the condition. The copy is short and functional. The ad avoids clutter, letting the product photography carry the premium positioning while the offer drives action. It is a clean example of cross-sell advertising.
Meta ad · 338 × 600 · Boxing
Boxing Shoes Ad Template: Hayabusa Bundle & Save Offer
This Hayabusa boxing shoe ad uses an offer/discount format to cross-sell footwear with gloves. A dramatic studio product shot and a clear 20% bundle deal make it a strong reference for sports equipment brands running Meta campaigns that aim to lift average order value.
Added
All brand names and logos are property of their owners. Adplaylist is not affiliated with or endorsed by these brands.
Details
Ad copy
Primary text
Gear up head to toe. For a limited time, get 20% off any Hayabusa boxing shoe when you buy a pair of boxing gloves. Lightweight support, locked-in grip, built for every round.
Description
With any boxing glove purchase
On-image text
BUNDLE & SAVE | 20% OFF FOOTWEAR | WITH ANY BOXING GLOVE PURCHASE | HAYABUSA (on shoe)
Headline ideas for this template
- 1Buy Gloves, Get 20% Off Boxing Shoes
- 2Complete Your Kit and Save 20%
- 3Head to Toe Fight Ready: Bundle & Save
- 4New Gloves? Your Shoes Are 20% Off
- 5Step Up Your Footwork for Less
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
