Key takeaways
- Format: Product-in-use lifestyle shot with a real UI on a laptop
- Best for: Showing a SaaS or banking interface in an everyday, human context
- Hook: Business banking, but different
- Reuse it: Photograph your real interface in use on a warm, natural desk setting
Available sizes
What is a lifestyle ad?
A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.
See all lifestyle ads →Why this lifestyle ad works
- 01
Real interface, real context
Showing the actual dashboard on a laptop proves the product exists and looks easy to use.
- 02
Warm, human setting
Sunlight, wood and relaxed hands soften a finance product and make it feel approachable.
- 03
Curiosity-driven headline
But different promises a contrast with traditional banks without explaining, prompting a tap.
- 04
Compliance built in
The FDIC line adds trust and meets regulatory needs without dominating the design.
Full creative breakdown
Who this ad targets
The ad targets founders, finance leads and small business owners in the US who manage company money and are unhappy with clunky traditional bank portals. They want a modern dashboard that combines accounts, cards, payments and treasury. The calm lifestyle setting also appeals to remote and hybrid workers who run finance from a laptop, and to existing Brex card users who could move their banking too.
Copywriting analysis
The headline, Business banking, but different, is short and confident. It names the category first so viewers instantly know what is on offer, then adds a twist with but different. The comma creates a pause that makes different the punchline. It is intentionally vague, letting the dashboard image show the difference and encouraging a click to learn more. The tone is understated compared with typical banking ads that lead with rates. The full stop is consistent with Brex's declarative style. The regulatory disclosure is included at the bottom in small type, which is essential for a deposit product.
Visual design
The palette is warm and natural: taupe walls, honey wood, soft daylight and diagonal window shadows, with the bright white dashboard as the brightest element. The laptop is angled toward the viewer so the interface is readable. White headline text sits in the upper third against the plain wall, keeping it legible. The hands add movement and human presence. The vertical framing places the headline, screen and hands in a clear top-to-bottom flow.
How to adapt this template for your brand
- Take a clean, readable screenshot of your product's main dashboard.
- Photograph it on a laptop in a warm, natural-light setting with hands in frame.
- Leave plain wall or background space above for the headline.
- Write a category name plus a short twist like 'but different' or 'made simple'.
- Add any required disclosures in small type at the bottom.
Tips for fintech ads on Meta
Designed for Instagram and Facebook Stories and Reels; a screen recording composited into the laptop would make a strong Reel. Keep the headline in the upper safe zone. On LinkedIn, crop to 4:5 or 1:1 and target finance and founder titles. On Google Display, the dashboard may be too small; use a tighter crop. For banking products, keep the FDIC disclosure on every size.
About this creative
This vertical Brex creative shows the product in a natural working moment. A laptop sits on a warm wooden table in soft sunlight, with a pair of hands, one wearing a thin bracelet, typing on the keyboard. On screen is the Brex accounts dashboard: account balances, a list of business accounts, credit and reimbursements, and connected external accounts, all in a clean, white interface. Above, against a muted taupe wall with diagonal shadows, the Brex logo and a large white headline read Business banking, but different. A small FDIC disclosure runs along the bottom. The ad balances lifestyle warmth with product proof: the sunlit desk and relaxed hands make banking feel calm and human, while the visible dashboard shows exactly what users get. The headline is deliberately understated, inviting curiosity about how Brex is different rather than listing features.
Meta ad · 338 × 600 · Fintech
Brex Ad: Business Banking, but Different
This vertical Brex ad shows hands typing on a laptop displaying the Brex accounts dashboard, with a simple headline above. It is a product-in-use lifestyle format for Stories and Reels, ideal for SaaS, fintech and banking brands that want to show their interface in a real, everyday setting.
Added
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Details
Ad copy
Primary text
See every account, card and transfer in one dashboard. Brex business accounts give you high-yield treasury, fast payments and real-time visibility, all in one place. Deposits held by Column NA (Member FDIC).
Description
Accounts, cards and payments in one dashboard
On-image text
Brex | Business banking, but different. | Deposits held by Column NA (Member FDIC), see comments for full disclosures.
Headline ideas for this template
- 1All your business accounts in one place
- 2Banking built for modern companies
- 3See every dollar in real time
- 4The business account your bank wishes it had
- 5Accounts, cards and payments together
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
