Key takeaways
- Format: Oversized maths question with the offer answered below.
- Best for: B2B cards, payment platforms and cashback or rewards offers.
- Hook: A precise dollar figure makes finance teams calculate their own reward.
- Reuse it: Swap in your percentage and a realistic annual spend for your audience.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Questions stop the scroll
A direct question invites an answer. Viewers pause to work it out, which raises attention time.
- 02
Specific numbers feel real
$1,632,835.74 reads like an actual payables total, not a marketing round number. It helps viewers picture their own spend.
- 03
The reward is self-discovered
The ad never states the answer (about $24,492). Letting people find it makes the value feel bigger and more personal.
- 04
Icons signal who it's for
The finance and operations icons show this is a business tool. It filters out consumers without extra copy.
Full creative breakdown
Who this ad targets
The ad targets finance decision-makers at small and mid-sized US businesses: CFOs, controllers, accounts payable managers and founders who handle supplier payments. These people already pay large invoice volumes by bank transfer or cheque and are open to small optimisations that add up. The large invoice figure suggests companies with seven-figure annual payables, making it a good fit for LinkedIn job-title targeting and Meta lookalikes of existing business customers.
Copywriting analysis
The copy splits into a hook and a payoff. The hook is a maths question with an oddly precise figure, which feels like a real ledger number and triggers curiosity. The payoff line plainly states the offer: 1.5% cashback for paying invoices by card. There is no jargon, no feature list and no brand fluff, which suits busy finance readers. The ad cleverly leaves the answer out, so the reader's own calculation becomes the persuasion. The legal footnote keeps the offer compliant while staying visually quiet.
Visual design
The design is flat and utilitarian, using two colours: muted teal and dark navy. The question sits in a stepped navy block that works like a highlighted note, giving it the strongest contrast on the page. Generous empty space above and below keeps the focus on the number. Three simple person icons on the right add a subtle B2B context without competing with the text. The disclaimer sits small at the bottom, readable but out of the way.
How to adapt this template for your brand
- Choose the core percentage or rate your product offers.
- Pick a precise, realistic spend figure for your ideal customer size.
- Put the question in a high-contrast block in the centre of the frame.
- Answer with a plain one-line offer below and add your logo.
- Include required legal text and test different spend figures per segment.
Tips for finance & fintech ads on Meta
On LinkedIn, target finance job titles and company sizes that match the spend figure, and use a single-image ad with the answer in the intro text. On Meta, use it for retargeting site visitors and lookalikes of business customers, and add the brand logo for recognition. Test multiple numbers in a series so different company sizes see a relevant figure. Keep the disclaimer readable on mobile.
About this creative
This square B2B fintech ad uses a muted teal background and one oversized question as its hook. In the centre, a dark navy block with teal lettering asks: 'What is 1.5% of $1,632,835.74?' The odd, precise number looks like a real annual invoice total, so finance people instinctively start doing the maths. On the right, a vertical stack of three simple icons shows a support agent with a headset, a person with a folder and a person with a clipboard, hinting at the teams involved in accounts payable. At the bottom, the offer is spelled out in large dark text: 'Earn 1.5% cashback when you pay invoices by card.' A small legal line underneath notes eligibility, exclusions and changing rates. There is no visible logo, which suits a template or a test variant. The design is flat, minimal and deliberately plain, letting the question do the work.
Meta ad · 1200 × 1200 · Finance & Fintech
Cashback Ad Template: What Is 1.5% of $1,632,835.74?
This B2B fintech ad sells 1.5% cashback on invoices paid by card through a single maths question. A large, specific dollar figure makes viewers calculate the reward themselves. Use this offer format for business cards, payment platforms and any product where the value scales with spend.
Added
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Details
Ad copy
Primary text
Your business pays invoices every month. Pay them by card and earn 1.5% cashback on eligible spend. Do the maths on your annual payables – it adds up fast.
Description
Pay suppliers by card, get cashback.
On-image text
What is 1.5% of $1,632,835.74? Earn 1.5% cashback when you pay invoices by card. Cashback on eligible purchases per Rewards Terms. Exclusions apply. Rates subject to change.
Headline ideas for this template
- 1Your invoices could be paying you back
- 21.5% back on bills you already pay
- 3Turn accounts payable into cashback
- 4Do the maths on your supplier payments
- 5Same invoices. More money back.
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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