Key takeaways
- Format: Feature callouts as a ring chart around the pet
- Best for: Cat owners curious about a mixed or rescue cat's breeds
- Hook: Your cat's DNA, decoded in one picture
- Reuse it: Swap in any pet and result labels to build a visual result series
Available sizes
What is a feature callout ad?
A feature callout ad is a static image that shows a single product with short text labels pointing to its key features or benefits, usually joined to the product by thin lines. It explains several selling points at a glance without a long caption, which is why it's common for supplements, skincare, electronics and kitchenware.
See all feature callouts ads →Why this feature callouts ad works
- 01
Result visualised as data
The rings look like a real breed chart, so viewers instantly understand what they will receive.
- 02
Recognisable breed names
Ragdoll, Maine Coon and American Shorthair are familiar names that spark curiosity about what is in your own cat.
- 03
Strong price anchor
Showing $159 crossed out next to $84.99 makes the deal obvious and nearly halves the perceived risk.
- 04
Direct eye contact
The calico cat looking into the lens stops the scroll and makes the data feel personal.
Full creative breakdown
Who this ad targets
Cat owners in the US, especially parents of rescue, shelter and domestic mixed cats whose background is a mystery. The ad speaks to curious, caring owners aged roughly 25 to 55 who see their cat as family and want to understand its traits, temperament and health risks. It also reaches new adopters and gift buyers who want a simple, science-backed at-home test at an accessible, discounted price.
Copywriting analysis
The headline is just four words: "Your cat's DNA, decoded." It speaks directly to the owner with "your", and "decoded" suggests that something complex has been made simple. The ad lets the labels do the rest of the selling. Breed names and traits work as micro-copy that shows specific outcomes rather than vague promises. The price badge uses classic anchoring with a crossed-out $159 and a bold $84.99, while Prime Time Savings ties the offer to a seasonal sales event and adds urgency. There is no long explanation, because the visual makes the benefit clear.
Visual design
The warm beige background and the calico's orange patches create a cosy feel, while the thin pastel rings add a modern, data-driven layer. The cat sits at the centre of the circles, making it the clear focal point. Labels are placed at the ends of the arcs around the frame, so the eye travels in a circle. The blue price badge breaks the circle on the right, drawing attention to the deal without covering the face.
How to adapt this template for your brand
- Choose a close-up pet photo with a clean background and enough empty space around the face.
- Decide on three or four results or traits you want to show, using real report wording.
- Design the callouts as rounded labels or rings in soft brand colors, spread evenly around the pet.
- Add the headline at the top and the product box or price badge in a lower corner.
- Check every label is readable on a phone screen, then export 4:5 and 9:16 versions.
Tips for pets ads on Meta
On Meta, the 4:5 ratio works best in Feed, where the callout labels stay readable on mobile. For Stories and Reels, crop to 9:16 and stack the labels vertically so none fall under the UI. Keep the primary text focused on one insight rather than repeating every label. Test this as a top-of-funnel education ad, then retarget engagers with the price-led variants. On Google Demand Gen, use a square crop and check the labels are still legible at small sizes.
About this creative
The creative shows a calico cat with orange, black and white patches lying on a beige sofa, looking at the camera with green eyes. Around the cat, arcs in blue, pink, peach and green form a circular chart, each arc linked to a label: Long-Haired Coat, American Shorthair, Ragdoll and Maine Coon. The white headline at the top reads "Your cat's DNA, decoded." On the right, a blue round badge shows the original price of $159 crossed out, the new price of $84.99 and the words Prime Time Savings. The ad speaks to cat owners who want to understand their pet's breeds, traits and health, with a soft look that feels personal rather than clinical. A clear benefit headline, the recognisable box and a visible offer cue position Basepaws as an affordable, easy at-home test, making it easy to adapt for other pet brands.
Meta ad · 338 × 600 · Pets
Cat DNA Ad: Your Cat's DNA, Decoded
This Basepaws feature callout ad wraps a calico cat in colourful rings labelled with breeds and traits like Ragdoll, Maine Coon and Long-Haired Coat. A Prime Time Savings badge shows the drop from $159 to $84.99. It is a great template for DNA tests, analysis tools and any product that turns data into a visual result.
Added
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Details
Ad copy
Primary text
Your cat's DNA holds the story of their breed, coat and traits. The Basepaws Breed + Health Cat DNA Test decodes it all with a simple at-home swab. Prime Time Savings: now $84.99 instead of $159.
Description
Now $84.99, was $159. Prime Time Savings.
On-image text
Your cat's DNA, decoded. | Long-Haired Coat | American Shorthair | Ragdoll | Maine Coon | $159 | $84.99 | PRIME TIME SAVINGS
Headline ideas for this template
- 1What breeds make up your cat?
- 2Their DNA, mapped in color
- 3Decode your cat for $84.99
- 4From mystery mix to clear answers
- 5See the breeds behind the whiskers
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
