Key takeaways
- Format: Split-screen before and after with matching problem and result lists.
- Best for: Pet food brands with several recipes or flavours.
- Hook: If my cat designed a lifestyle change...
- Reuse it: Keep the split; swap in your old way, your product and three matching results.
Available sizes
What is a before and after ad?
A before and after ad shows the same subject in two states side by side, so the result of using the product is visible at a glance. It's common in skincare, cleaning, fitness and home improvement, but claims shown must be realistic and typical to stay within ad platform policies.
See all before / after ads →Why this before / after ad works
- 01
Split screen is instant
Viewers understand the problem and the solution in one glance, left to right.
- 02
Playful cat perspective
Framing the change as the cat's own design adds humour and personality.
- 03
Matching problem and result
Each 'before' issue has a matching 'after' benefit, making the change feel logical.
- 04
Illustration vs. real photo
Flat drawings for 'before' and real bowls for 'after' make the solution look more real and desirable.
Full creative breakdown
Who this ad targets
Cat owners aged 25–50 with a picky eater, a smelly litter tray or a cat that seems low on energy. They feel the current kibble isn't working and are open to trying fresh or premium food. They like playful, design-led brands and are often active on Instagram, where cute, colourful products and clear before and after posts perform well. Many own more than one cat.
Copywriting analysis
The header sets a playful premise by imagining the cat as the decision-maker. 'Before' and 'After' do the structural work, and the bullet lists are short, parallel and easy to scan. Problems are stated plainly – picky eater, odor issues, lethargic – while results are positive and visual: empty bowls, fresh home, more play. Recipe names on the bowls add appetite appeal. The ad has no offer or call to action, so the primary text and button need to guide the next step.
Visual design
Soft cream and peach backgrounds create a gentle, warm contrast between the two halves. The 'before' side uses flat, slightly dull illustrations, while the 'after' side features bright, real ceramic bowls in coral, blue and olive that feel more alive. A muted header bar and bold brown titles give clear structure, and the red X adds one strong accent to signal the problem.
How to adapt this template for your brand
- Split your canvas into two halves labelled Before and After.
- Show the old way with simple, plain illustrations or dull props.
- Show your product in bright, real photography on the After side.
- List three problems on the left and three matching results on the right.
- Add a playful header and a small logo at the bottom.
Tips for pets ads on Meta
Before and after layouts perform well on Meta Feed and Pinterest, where people scan quickly. For Stories and Reels, stack Before above After vertically or animate a swipe from left to right. Keep results realistic and avoid promising health outcomes you can't support. Test the playful header against a more direct one, such as 'Picky eater? Try this.' Rotate the recipe names to keep the creative fresh.
About this creative
A warm, two-column before and after layout with a grey-beige header bar across the top that reads, in a serif font, 'If my cat designed a lifestyle change...'. The left column, on a pale cream background, is titled 'Before' in bold dark brown. It shows a plain illustrated box marked Kibble and an illustrated litter tray crossed out with a red X. Below, three bullet points list the problems: picky eater, odor issues and lethargic. The right column, on a soft peach background, is titled 'After'. It shows three real matte ceramic bowls in coral, light blue and olive green, each printed with PURRfect and a recipe name: Wild Salmon & Sweet Potato, Turkey & Pea, and Chicken & Brown Rice. Below, three tick marks list the results: empty bowls, fresh home and more play. At the bottom, a small cat icon and the brand name PURRfect Lifestyle close the ad.
Meta ad · 1200 × 1200 · Pets
Before and After Cat Food Ad
This before and after ad for PURRfect Lifestyle uses a split screen to compare plain kibble and litter problems with three colourful recipe bowls. Use it as a template for pet food, supplements or any product that turns a list of daily frustrations into a clear set of happy results.
Added
All brand names and logos are property of their owners. Adplaylist is not affiliated with or endorsed by these brands.
Details
Ad copy
Primary text
If your cat could design their own lifestyle change, it would look like this. PURRfect recipes – Wild Salmon & Sweet Potato, Turkey & Pea, and Chicken & Brown Rice – mean empty bowls, a fresher home and more playtime.
Description
Fresh cat food recipes they love
On-image text
If my cat designed a lifestyle change... | Before: Kibble – • Picky eater • Odor issues • Lethargic | After: PURRfect bowls (Wild Salmon & Sweet Potato, Turkey & Pea, Chicken & Brown Rice) – ✓ Empty bowls ✓ Fresh home ✓ More play | PURRfect Lifestyle
Headline ideas for this template
- 1From Picky Eater to Empty Bowl
- 2Your Cat's Dream Makeover
- 3Swap Kibble for Something PURRfect
- 4Fresh Food, Fresh Home
- 5The Lifestyle Change Your Cat Wants
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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