Key takeaways
- Format: Illustrated phone chat with a cat paw typing the messages.
- Best for: Cat food brands with a playful tone and a single hero flavour.
- Hook: 'Wait, did I hear the tin open?' captures every cat's super-hearing.
- Reuse it: Keep the paw on the keyboard and the chat bubbles, and write a real review line.
Available sizes
What is a meme ad?
A meme ad borrows a familiar meme format or internet joke and adapts it to the product or the buyer's problem. It feels native to social feeds and is highly shareable, but depends on the meme still being recognisable to the audience.
See all meme ads →Why this meme ad works
- 01
Relatable cat behaviour
Cats appearing at the sound of a tin is a near-universal owner experience.
- 02
Cat as the sender
The paw on the keyboard makes it clear the cat is texting, which adds humour.
- 03
Strong contrast
Navy and white with simple illustrations is bold and readable at small sizes.
- 04
Benefit line
The product sentence covers grain-free, sustainable and ethical in one breath.
Full creative breakdown
Who this ad targets
Cat owners who love feline humour and care about sustainability and ingredient sourcing. They're likely buying wet food already and may be considering a grain-free or fish-based option. Eco-conscious shoppers will respond to 'sustainable' and 'ethically sourced', while the playful illustration suits younger, social-savvy owners who share pet memes and want a brand with personality. They're also likely to follow cat accounts and enjoy sharing playful posts with friends.
Copywriting analysis
The chat is short and funny: the tin question is spot-on, and 'MEOW NOW!' is a great punchline. Who says 'Pure salmon feast!' is unclear, since the cat seems to be typing everything. The product line is solid but long, and 'sustainable' and 'ethically sourced' should be backed by a certification. The critical issue is the review bar, which reads 'Verified Reviews (non-specific, not Trustpilot-branded)'. That's clearly a leftover design instruction, not ad copy, so replace it with a real source and rating before running.
Visual design
Deep navy is calm and premium, and the faint fish and paw pattern adds texture without distraction. The white phone sits centred, with the striped paw entering from the corner, adding movement and humour. Navy and grey bubbles are clearly differentiated, and the bold white headline is readable even on small screens. The white review bar mirrors the phone's white and closes the layout neatly.
How to adapt this template for your brand
- Write a three-line chat around a sound or moment your pet reacts to.
- Show your pet's paw typing to make the pet the speaker.
- Add a one-line product description with your key ingredient claims.
- Replace the review bar text with a real platform, rating and count.
- Add your brand name or logo, which the original doesn't show.
Tips for pets ads on Meta
Chat-style illustrations perform well in Instagram and Facebook Feed and can be animated for Stories. Fix the review line before running, since placeholder text looks careless and could be rejected as misleading. Back 'sustainable' and 'ethically sourced' with certifications on the landing page. Target cat owners interested in grain-free and eco-friendly products, and include the brand name in the primary text.
About this creative
An illustrated chat ad for a salmon cat food on a deep navy background patterned with faint fish and paw print doodles. A bold white headline at the top reads 'When mealtime is an occasion'. In the centre is a flat-style smartphone with a white screen. Three chat bubbles appear: a grey one asking whether the tin just opened, a navy reply announcing a pure salmon feast, and a grey one shouting 'MEOW NOW!'. Below them, a keyboard fills the lower screen, and a cartoon tabby paw with brown stripes presses the keys from the bottom right, as if the cat is typing. Under the phone, white text describes grain-free, sustainable fish-based cat food made with fresh, ethically sourced ingredients. A white bar at the bottom shows five navy stars and a line of review text that reads like an unedited design note, saying the reviews are non-specific and not Trustpilot-branded, followed by 12,500 reviews.
Meta ad · 1200 × 1200 · Pets
Text Chat Ad for Grain-Free Salmon Cat Food
This cat food ad shows a tabby paw typing on a phone mid-conversation about an opening tin and a salmon feast. A navy background, fish and paw doodles and a line about grain-free, sustainable ingredients set the scene. Use it for playful cat food ads, but fix the review line before reuse.
Added
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Details
Ad copy
Primary text
Some cats hear a tin open from three rooms away. Ours is grain-free, sustainable fish-based food made with fresh, ethically sourced salmon, worth every 'MEOW NOW!'.
Description
Sustainable fish-based cat food
On-image text
WHEN MEALTIME IS AN OCCASION | Wait, did I hear the tin open? | Pure salmon feast! | MEOW NOW! | Grain-free, sustainable fish-based cat food, made with fresh, ethically sourced ingredients | ★★★★★ Verified Reviews (non-specific, not Trustpilot-branded), 12,500 Reviews
Headline ideas for this template
- 1They hear the tin from three rooms away
- 2Salmon feast, now serving
- 3MEOW NOW, they said
- 4Grain-free, gone in seconds
- 5When mealtime is an occasion
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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