Key takeaways
- Format: Testimonial layout: two star-rated review bubbles beside a product shot, offer banner below.
- Best for: Pet health and supplement brands that want to build trust before asking for the sale.
- Hook: Customer stories about an older cat playing like a kitten again.
- Reuse it: Swap in your two strongest reviews, product photo and offer while keeping the bubble layout.
Available sizes
What is a testimonial ad?
A testimonial ad uses a real customer's words, such as a review, quote or comment, as the main message. It answers a buyer's doubts with social proof rather than brand claims, and works especially well when the testimonial is specific about who the customer is and what changed for them.
See all testimonial ads →Why this testimonial ad works
- 01
Real voices over claims
Named, dated reviews feel more believable than brand claims and speak directly to owners worried about an ageing pet.
- 02
Stars that stand out
Blue five-star ratings contrast with the green palette, so the eye picks up the social proof before reading a word.
- 03
Outcome-focused stories
Both reviews describe the result owners want – more energy and play – instead of listing ingredients.
- 04
Stacked offer banner
Pairing up to 45% off with a free gift in one banner gives a double reason to act and a clear end to the ad.
Full creative breakdown
Who this ad targets
Cat owners, often 35–65, with a senior or less active cat whose stiffness or low energy they have started to notice. They see their cat as family and are willing to spend on its comfort, but they are wary of supplements that don't work, so they look for proof from other owners. The reviews speak to the hope of seeing their cat play again, while the discount and free gift help price-conscious buyers try the product for the first time.
Copywriting analysis
The headline "Adored by Pet Families" is warm and collective, signalling that many owners already trust the brand without making a hard claim. The two reviews carry the persuasion. Each is short, emotional and outcome-led: one describes a cat running around like a kitten, the other says he seems ten years younger. Names and dates add credibility, and the first-person tone feels like word of mouth. The offer copy is blunt and scannable, with "Up to 45% off" and "+ Free gift" in capitals. One weakness: the punctuation of the two quotes is inconsistent, and the label's health claim reads awkwardly, which careful buyers may notice.
Visual design
A two-tone sage green and off-white background creates a clean, natural studio look that suits a wellness product. The layout divides the space into reviews on the left and product on the right, with an offer banner anchoring the bottom. White speech bubbles with small tails make the reviews feel like real conversations. Bold white sans-serif type for the headline keeps it legible on green. The jar's cream label and grey chews blend into the palette, while the lighter highlighted gift box adds a focal point at the end.
How to adapt this template for your brand
- Pick two short, outcome-focused customer reviews and add the reviewer's first name and date.
- Place the reviews in white speech bubbles with five-star ratings in a contrasting colour.
- Shoot your product on a two-tone background in a brand colour, with a few units in front of the pack.
- Add a short trust headline such as "Loved by thousands" above the product.
- Finish with a full-width banner that combines your discount and a bonus, such as a free gift.
Tips for pets ads on Meta
On Meta, use this square creative in Feed and make a 4:5 version for more mobile space. For Stories and Reels, stack the reviews vertically above the product in 9:16. Test single-review and two-review versions to see which gets the higher click-through rate. Supplement ads are reviewed closely, so avoid medical claims like removing pain in the ad text and stick to support and mobility language. Retarget site visitors with fresh reviews to keep the social proof from wearing out.
About this creative
This square ad from Purrfectly Aligned promotes a hip and joint supplement for cats using social proof. The background is split into a sage green wall and a soft off-white surface, creating a calm studio setting. On the right, a white jar labelled Complete Hip & Joint Support sits with two grey soft chews in front of it, and a small cat illustration on the label makes the target pet clear. Above the jar, white text reads "Adored by Pet Families" under the brand name. On the left, two white speech bubbles each show five blue stars and a short customer review, signed by Sarah and James with a date. Both reviews focus on the cat having more energy and seeming younger. A wide green banner across the bottom carries the offer, up to 45% off, paired with a lighter highlighted box for the free gift, so price and reward are read together.
Meta ad · 1200 × 1200 · Pets
Cat Supplement Ad Template: Customer Reviews With a Discount Offer
This cat supplement ad template shows how a pet health brand uses customer testimonials next to a clean product shot in a square 1200×1200 format. Use it as inspiration for Meta ads that build trust with star-rated reviews and close with a strong discount and free gift offer.
Added
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Details
Ad copy
Primary text
Stiff joints slowing your cat down? 🐾 Pet families love Purrfectly Aligned Complete Hip & Joint Support – tasty soft chews that support your cat's mobility so they can keep climbing, jumping and playing. Don't just take our word for it: see what Sarah and James say. Get up to 45% off plus a free gift today.
Description
Up to 45% off + free gift.
On-image text
Purrfectly Aligned | Adored by Pet Families | ★★★★★ 'Max has so much more energy for play now! Runs around like a kitten again. Highly recommend!' – Sarah, August 2024. | ★★★★★ "It's like he's ten years younger. We are so grateful for this supplement." – James, August 2024. | Purrfectly Aligned Complete Hip & Joint Support | Protect and Repair | Removes pain & inflammation for depressed solidity within 3 months* | Net wt. 4.74 oz (136g) | 20 soft chews | Up to 45% off | + Free gift
Headline ideas for this template
- 1Help your cat play like a kitten again.
- 2Loved by cat owners everywhere.
- 3Daily joint support your cat will actually eat.
- 4Up to 45% off + a free gift for your cat.
- 5See why pet families give us 5 stars.
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
