Key takeaways
- Format: Character-led product shot with full-body mascot holding the pack.
- Best for: Brands with a recognisable mascot launching a new product or flavour.
- Hook: A big, friendly mascot face looking straight at the viewer.
- Reuse it: Let your brand character physically hold the new product and keep the headline short.
Available sizes
What is a product shot ad?
A product shot ad puts the product itself at the centre of the frame, usually on a clean or styled background with little text. It works best when the packaging or product is distinctive enough to stop the scroll and the viewer already understands what it does.
See all product shot ads →Why this product shot ad works
- 01
Eye contact stops the scroll
Buzz looks straight at the viewer with a big smile. Faces, even animated ones, attract attention faster than objects.
- 02
Character + product in one
By hugging the box, the mascot links brand recognition to the new product. Viewers see who it's from and what it is in one glance.
- 03
Consistent campaign system
Same gradient, headline and NEW tag as the packshot version. Running both creates variety while keeping the campaign recognisable.
- 04
Kid and parent appeal
The playful 3D character speaks to children, while the protein badge reassures parents. One image works for both buyers.
Full creative breakdown
Who this ad targets
This ad targets families with children, where kids recognise and ask for the mascot and parents care about the protein benefit. It also reaches nostalgic millennial adults who grew up with Buzz the Bee and Honey Nut Cheerios. The friendly, full-body character makes it ideal for broad awareness on Meta, especially with parents 25–45. It pairs well with the packshot version in an A/B test, to see whether character-led or product-led creatives drive better engagement.
Copywriting analysis
The copy matches the sister creative: "Cheerios Protein" followed by "Now in Honey Nut." That repetition is intentional, because using the same headline across variants makes it easier to compare what the visual changes do. The message is purely informational: brand, product and what's new. The NEW ribbon adds urgency without extra words. With the mascot carrying most of the emotional appeal, the copy stays out of the way. The primary text can play with the character, for example "Buzz has news", to add personality.
Visual design
Buzz the Bee fills the centre of the frame from antennae to sneakers, creating a strong vertical shape that suits the 9:16 format. The 3D render has soft shading and a subtle shadow beneath him, giving depth against the flat gradient. His big eyes sit near the middle of the frame, the natural focal point. The box is held at chest height so it is clearly visible. The yellow-to-red gradient matches the Honey Nut packaging, and the red NEW tag on the left balances the composition.
How to adapt this template for your brand
- Render your mascot or brand character full-body in the centre of a 9:16 frame.
- Have the character hold or interact with the new product so it stays visible.
- Reuse the same headline and background as your packshot version for an A/B test.
- Add a NEW tag on the opposite side from the product to balance the layout.
- Animate the character with a wave or wink for a short Reels version.
Tips for food ads on Meta
Use this 9:16 creative in Meta Stories and Reels, and test it side by side with the packshot variant in the same ad set. Keep the headline below the top UI and the box above the bottom CTA area. For Feed, crop to 4:5 around the mascot and headline. Character-led creatives tend to perform well in awareness and video-view campaigns; a 3–6 second animated version with a gentle movement can increase hook rate significantly.
About this creative
This vertical launch ad is a sister creative to the Cheerios Protein packshot version, but here the brand mascot takes centre stage. Buzz the Bee, rendered in glossy 3D, stands upright in the middle of the frame with big eyes, a wide smile and translucent wings. He wears his familiar red shirt and sneakers and hugs a Honey Nut Cheerios Protein box against his chest, so the 8g protein badge is still visible. The background is the same warm gradient, bright yellow at the top fading into deep red-brown at the bottom. The headline sits in the top third, with "Cheerios Protein" in a bold serif and "Now in Honey Nut" in a clean sans serif underneath. A red NEW ribbon pokes in from the left edge. The ad trades the product-first approach for a character-first one, using a friendly, familiar face to make the new flavour feel like good news from an old friend.
Meta ad · 338 × 600 · Food
Mascot Ad Example: Buzz the Bee Launches Cheerios Protein
In this Cheerios Protein launch ad, the 3D Buzz the Bee mascot stands full-body in the centre, hugging the new Honey Nut box under a two-line headline and a red NEW tag. It is a character-led product shot for vertical placements and a template for mascot-driven launches.
Added
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Details
Ad copy
Primary text
Buzz has news 🐝 Honey Nut Cheerios Protein is here! 8g of protein per serving with the honey-sweet taste you grew up with.
Description
New Honey Nut flavour, 8g protein per serving
On-image text
Cheerios Protein | Now in Honey Nut | NEW | Honey Nut Cheerios Protein (box) | Protein 8g
Headline ideas for this template
- 1Buzz Has Big News
- 2Now in Honey Nut – With 8g of Protein
- 3The Bee Approves
- 4Honey Nut, Now With a Protein Boost
- 5Meet Cheerios Protein Honey Nut
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
