Key takeaways
- Format: Split layout – studio product shot over lifestyle photo
- Best for: Recreational and comfort products aimed at older or casual users
- Hook: Find Your Pace – permission to ride at your own speed
- Reuse it: Pair any clean product cut-out with a real-use lifestyle shot
Available sizes
What is a lifestyle ad?
A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.
See all lifestyle ads →Why this lifestyle ad works
- 01
Product plus feeling
The top panel shows the bike clearly while the bottom panel sells the experience, covering both rational and emotional motivations.
- 02
Relatable riders
A smiling older couple makes eBiking feel accessible and social rather than athletic or intimidating.
- 03
Name-based tagline
Find Your Pace plays on the product name and reassures casual riders that there is no pressure to perform.
- 04
Calm, cohesive palette
Muted sage, grey and natural greens give a relaxed, premium feel that matches the recreational positioning.
Full creative breakdown
Who this ad targets
Aventon targets US adults aged roughly 45–70, including empty nesters and retirees, who want to stay active, ride with a partner and enjoy local paths without straining joints. Many are returning to cycling after years away or are first-time eBike buyers. The step-through frame and comfort focus also suit casual riders of any age who value ease and stability over speed.
Copywriting analysis
The copy is minimal: the product name and a three-word tagline. Find Your Pace is a clever play on the model name and a reassuring message for people who worry about keeping up or being fit enough. It focuses on personal freedom rather than features. The Rec suffix in the logo quietly signals recreation. With so little text, the primary text must deliver benefits such as comfort, assist levels or range, while the creative builds brand recognition and mood.
Visual design
Two rounded panels on a concrete texture give a modern, editorial collage feel. The top studio panel uses tone-on-tone sage green so the silver bike stands out cleanly. The bottom photo adds warmth, sunlight and human faces, which typically lift engagement. Clean white typography and a small wordmark keep branding subtle. The vertical stacking suits thumb-scrolling in Stories.
How to adapt this template for your brand
- Shoot your product on a tone-matched studio background in full profile.
- Select a lifestyle photo of your real target customer using the product happily.
- Stack both images in rounded panels on a subtle textured background.
- Write a short tagline that plays on your product name or core benefit.
- Keep logo and text small so the photos carry the message.
Tips for e-bikes ads on Meta
Designed for Meta Stories and Reels at 9:16; keep the logo and tagline below the top safe zone. The split layout also works as two carousel cards in Feed. Target audiences aged 45+ with interests in cycling, walking, retirement and outdoor recreation. Test a version with a short video in the lifestyle panel for Reels.
About this creative
A vertical story ad for the Aventon Pace 5 Rec comfort eBike. The layout is split into two rounded panels on a grey concrete-textured background. The top panel uses a muted sage-green studio backdrop with the white Pace 5 Rec logo and the tagline Find Your Pace above a silver-grey step-through eBike in full side profile, with an integrated battery, upright handlebars and a cushioned saddle. The bottom panel shows a sunny outdoor scene: a smiling middle-aged or older couple in helmets riding eBikes along a tree-lined bike path, with the Aventon wordmark overlaid. The design blends a catalogue-style product shot with an authentic lifestyle moment, so viewers see exactly what they would buy and how it would feel to ride. The tone is calm, friendly and inclusive, positioning the bike for relaxed recreation rather than speed or performance.
Meta ad · 338 × 600 · E-Bikes
Comfort eBike Ad Template: Aventon Pace 5 Rec Split Story
This vertical Aventon ad combines a clean studio shot of the Pace 5 Rec with a lifestyle photo of an older couple riding together. It is a useful template for showing both the product and the feeling it creates in one Stories or Reels frame.
Added
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Details
Ad copy
Primary text
Comfort, confidence and a little extra boost. The new Pace 5 Rec makes every ride easier, so you can explore more at your own pace.
Description
Step-through comfort eBike for everyday rides
On-image text
Pace 5 REC | Find Your Pace | AVENTON
Headline ideas for this template
- 1Ride further, smile more
- 2Find your pace on the new Pace 5 Rec
- 3Comfortable rides for every adventure
- 4Get back on a bike – with a little boost
- 5Your weekend rides, made easier
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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