Key takeaways
- Format: Speaker lineup with brand labels plus a discount sticker on a vertical Story canvas.
- Best for: Selling tickets to conferences, summits, workshops and webinars.
- Hook: Recognizable founders and brands at a positioning that rejects boring conferences.
- Reuse it: Swap in your speakers, label each with their company and keep the price sticker.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Borrowed brand credibility
Labelling each speaker with a well-known brand tells viewers exactly why they should listen. The logos do more selling than any feature list could.
- 02
A clear positioning line
Calling it an "anti-conference" instantly separates the event from generic industry panels. It appeals to founders who are tired of boring events.
- 03
Visible price anchor
Showing $350 crossed out next to $199 makes the deal feel concrete and time-limited. The bright sticker draws the eye right after the faces.
- 04
Built for vertical feeds
The 9:16 layout uses the full Story screen, with key info in the safe zone. Faces stacked vertically keep viewers looking long enough to read the offer.
Full creative breakdown
Who this ad targets
The ad targets founders, marketers and brand builders at direct-to-consumer and lifestyle companies, mainly in the US and around Los Angeles. They follow brands like Sweetgreen and Cravings, want practical stories from people who built cult brands, and dislike corporate conference formats. Early-stage founders and small team leads looking for inspiration and networking are the core buyers, along with agency people and creators who work with consumer brands and want to be in the room.
Copywriting analysis
The copy is minimal and leans on positioning. "The Anti-Conference" is a contrarian frame that tells viewers what the event is not, which is often more persuasive than describing what it is. "For Original Brands" flatters the audience, inviting them to see themselves as original. The italic lime styling on "Anti-Conference" adds tone without extra words. Date and city in the corners answer the practical when and where questions immediately. The price sticker uses a classic anchor: strike-through $350, then $199, plus "All Access" to signal full value. Brand names on each portrait act as copy too, delivering credibility without a sentence.
Visual design
A deep forest green background with thin horizontal rules creates a calm, premium base. Six portraits are arranged in two staggered rows of three, each slightly rotated with a white border and a brand label, giving a scrapbook or mood-board feel. Typography mixes a lime script, a classic white serif and a clean sans-serif. Lime green is used only for highlights: the event name, "Anti-Conference" and the price sticker, which keeps the focus on what matters.
How to adapt this template for your brand
- Choose a single deep brand color and add thin lines or a grid to anchor your photos.
- Arrange four to six speaker portraits as tilted cards with their company logo or name.
- Write a contrarian positioning line and highlight one key word in an accent color.
- Put the date and city in the top corners so practical info is answered at a glance.
- Add a round price sticker with the original price crossed out and the deal price large.
Tips for events ads on Meta
This 9:16 layout is made for Instagram and Facebook Stories and Reels; keep the top and bottom 250 pixels free of key text. On LinkedIn, create a 1:1 or 4:5 crop with the speakers in a single grid and target job titles like founder, CMO and brand manager. Retarget event page visitors with a countdown version, and run speaker-specific variants that feature one founder large to test which name drives the most ticket sales.
About this creative
This vertical Story ad promotes Originals Summit, a one-day event in Los Angeles on October 23. The deep green background is crossed by thin horizontal lines that hold six speaker portraits like photos pinned to a board. Each portrait is a slightly tilted polaroid-style card with a white label showing the brand the speaker represents, including Sweetgreen, Flamingo Estate, 100 Thieves, Cravings and Dôen. The event name sits at the top in a mix of lime green script and white serif type, with the date on the left and the city on the right. In the centre, the positioning line reads "The Anti-Conference For Original Brands", with "Anti-Conference" in lime italic. A lime green circular sticker on the left shows the original $350 price crossed out and the All Access Pass now at $199. The design feels editorial, premium and playful at once, using recognizable founders as social proof to justify the ticket price.
Meta ad · 338 × 600 · Events
Conference Ticket Ad: Speaker Lineup and Discount Offer
This event ad from Originals Summit sells conference tickets with a speaker lineup in a vertical Story format. Six speaker portraits with their brand logos, a bold positioning line and a discounted $199 pass badge do the persuading. Use it as a template for conferences, summits, workshops or any event with recognizable speakers.
Added
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Details
Ad copy
Primary text
Founders from Sweetgreen, Cravings, Dôen, Flamingo Estate and more are coming to LA. Originals Summit is the anti-conference for original brands: no fluff, no endless panels, just real stories from people who built brands customers love. October 23 in Los Angeles. Grab your All Access Pass for $199 (was $350) before prices go up.
Description
All Access Pass $199 (was $350) · Oct 23, LA
On-image text
October 23 | Originals Summit | Los Angeles | sweetgreen | Flamingo Estate | The Anti-Conference For Original Brands | $350 $199 All Access Pass | 100 Thieves | Cravings | Dôen
Headline ideas for this template
- 1Learn From the Founders Behind Brands You Love
- 2No Panels. No Fluff. Just Original Brands.
- 3One Day in LA With Cult Brand Founders
- 4All Access Pass: $199 for a Limited Time
- 5The Conference for People Who Hate Conferences
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
