Key takeaways
- Format: Customer story with a recognisable brand, one hard stat and a product UI overlay.
- Best for: Enterprise B2B software with well-known customer logos.
- Hook: A famous company name plus a precise percentage: 85%.
- Reuse it: Lead with your best customer's name and their single most impressive result.
Available sizes
What is a testimonial ad?
A testimonial ad uses a real customer's words, such as a review, quote or comment, as the main message. It answers a buyer's doubts with social proof rather than brand claims, and works especially well when the testimonial is specific about who the customer is and what changed for them.
See all testimonial ads →Why this testimonial ad works
- 01
Borrowed brand power
Putting Spotify first in the headline grabs attention. If a company that size trusts Brex, smaller teams assume it will work for them.
- 02
One concrete metric
"85% of transactions" is specific and easy to picture as saved hours. It turns a vague automation claim into a measurable result.
- 03
Product shown in context
The floating card shows auto-categorisation happening live. It connects the stat to a real product feature.
- 04
Relatable protagonist
A finance professional at work makes the story human. Viewers in similar roles can picture themselves using the tool.
Full creative breakdown
Who this ad targets
The ad targets CFOs, controllers, finance systems managers and accounting leads at mid-market and enterprise companies, especially those operating in multiple countries. These teams manage high volumes of card transactions and spend significant time on coding, reconciliation and month-end close. A recognisable tech brand as the case study appeals to fast-growing tech and media companies that see Spotify as a peer or aspiration.
Copywriting analysis
The headline follows the proven customer-story formula: brand name, action, metric. "Spotify auto-codes 85% of transactions" is active and present tense, making the result feel ongoing rather than a one-off. "Auto-codes" is finance jargon that signals expertise to accountants. The supporting lines switch to the company voice with "we" and broaden the benefit to global operations and automation, inviting the click. The attribution is a weak spot: it shows both VP Finance and Senior Manager, Financial Systems, which reads as an error and could damage credibility, so it should be corrected to one verified name and title. Testimonial details should always be confirmed with the customer.
Visual design
The design splits into a photographic top section and a solid dark-slate text panel, giving the headline a clean, high-contrast space. Cool blues dominate both the photo and the panel, creating a cohesive, premium look. The white UI card is the brightest element in the photo, drawing the eye to the product. Large white sans-serif type with tight leading makes the stat-headline punchy, while grey secondary text recedes appropriately.
How to adapt this template for your brand
- Choose a recognisable customer who has approved being featured in ads.
- Pick one metric and write the headline as Customer + action + number.
- Use a photo of someone in the buyer's role working in a realistic setting.
- Overlay a small UI card showing the feature behind the metric.
- Credit the quote or result with one verified name and title.
Tips for finance & fintech ads on Meta
On LinkedIn, target finance leadership at companies with 200+ employees and use the customer name in the intro text for extra relevance. A document or carousel ad linking to the full case study works well as a follow-up. On Meta, use this for retargeting and lookalike audiences. Make sure you have written permission to use the customer's brand and employee details, and double-check the attribution before publishing.
About this creative
This square Brex ad tells a customer success story. The top two thirds is a photo of a young man in a navy linen shirt working on a laptop on a blue sofa in a modern office lounge, lit in cool blue tones. A white floating UI card on the left shows the Brex logo, "Brex Card", the status "Auto-categorizing..." and an amount of $1,250, demonstrating the product working in real time. In the top-right corner, a small attribution names the person and company, though it lists two different job titles, VP Finance and Senior Manager, Financial Systems, which looks like a copy error to fix. The bottom third is a dark slate panel with a large white headline: "Spotify auto-codes 85% of transactions". Two smaller grey lines follow, inviting viewers to discover how Brex enables global operations and to explore automation. The dark, cool palette gives the ad a premium, enterprise feel.
Meta ad · 1200 × 1200 · Finance & Fintech
Brex Customer Story Ad: Big-Name Stat Testimonial Example
This Brex ad uses a well-known customer and a hard percentage to sell corporate card and expense automation. A lifestyle photo of a finance professional is paired with a floating Brex Card UI element. Use it as a template for customer-story ads where a recognisable logo and one metric carry the message.
Added
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Details
Ad copy
Primary text
Spotify's finance team operates across dozens of countries. With Brex, 85% of card transactions are coded automatically, freeing the team from manual categorisation. See how Brex helps global companies automate spend management.
Description
Customer story: automation with Brex
On-image text
Marcus Chen, VP Finance, Spotify. Senior Manager, Financial Systems, Spotify | Brex Card | Auto-categorizing... | $1,250 | Spotify auto-codes 85% of transactions | Discover how we enable global operations. Explore automation with Brex.
Headline ideas for this template
- 1How Spotify's finance team saves hours every month
- 285% of transactions, coded automatically
- 3Close the books faster, like Spotify
- 4Global spend, zero manual coding
- 5The card Spotify's finance team relies on
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
