Key takeaways
- Format: Product shot of the app report with the physical kit
- Best for: Owners of mixed-breed dogs who want clear answers
- Hook: Real breed percentages for a named dog
- Reuse it: Mirror the cat version to build a consistent dog and cat series
Available sizes
What is a product shot ad?
A product shot ad puts the product itself at the centre of the frame, usually on a clean or styled background with little text. It works best when the packaging or product is distinctive enough to stop the scroll and the viewer already understands what it does.
See all product shot ads →Why this product shot ad works
- 01
Concrete, relatable result
Stella's list of common breeds like Labrador and German Shepherd mirrors what many mixed-dog owners suspect.
- 02
Dog-ear phone case
The floppy ears make the ad playful and instantly signal the dog version of the product.
- 03
Story framing
Calling the result a breed story makes data feel emotional and personal rather than clinical.
- 04
Price cut stands out
The crossed-out $149 next to $74.99 halves the price visually and gives a clear reason to buy now.
Full creative breakdown
Who this ad targets
Dog owners in the US, especially parents of mixed-breed and rescue dogs who have always wondered what their dog really is. The ad speaks to curious, caring owners aged roughly 25 to 55 who treat their dog as family and want to understand size, behavior and health predispositions. It also reaches new adopters and gift buyers looking for practical, science-backed insight at an accessible, discounted price.
Copywriting analysis
The headline mirrors the cat version but swaps data language for narrative: "Their breed story." followed by "Clearly told." Story is an emotional word that frames DNA as part of a dog's identity. "Clearly told" answers a common fear that DNA reports are confusing or hard to read. The screen copy adds proof with a named dog, age, sex and four breeds with exact percentages, which feels authentic. The Prime Time Savings badge and crossed-out price create urgency and value. The copy stays brief, letting the phone screen carry most of the information.
Visual design
Sky blue dominates, matching the brand and giving the white phone and box strong contrast. The phone tilts right in a natural grip, and the dog-ear case is the memorable focal detail. Small coloured dog icons next to each breed add visual interest to the list. The price badge overlaps the box at the lower left, creating depth. The two-tone headline uses dark and white text to separate the setup from the payoff.
How to adapt this template for your brand
- Start with a flat brand-color background and a hand holding a phone showing your app or report.
- Fill the phone screen with a realistic, named example result so the output feels tangible.
- Place the product box at the bottom, overlapping the frame edge for depth.
- Add a short two-part headline on the left and a price badge with a crossed-out original price.
- Swap the pet, name and result per audience segment and test each variant.
Tips for pets ads on Meta
On Meta, this clean product-and-app layout performs well in Feed and as a retargeting ad for people who visited the product page. Build a 9:16 crop for Stories and Reels with the phone centered and the price badge above the bottom UI. The flat background makes it easy to swap colors for seasonal tests. On Google Demand Gen and Display, the uncluttered layout scales down well; keep the price and box visible in every crop.
About this creative
The creative uses a flat light blue background. On the right, a hand holds a smartphone in a grey case with floppy dog ears, showing the Basepaws Breed Analysis screen for Stella, female, seven years old, with breeds listed as Labrador Retriever 44%, German Shepherd 27.2%, Pit Bull Terrier 11.5% and Golden Retriever 11.4%. The headline on the left reads "Their breed story." in dark grey and "Clearly told." in white. A blue Prime Time Savings badge shows $149 crossed out and $74.99, above the Dog DNA Test box at the bottom. The ad speaks to dog owners who want to understand their pet's breed mix and health, with a warm look that feels personal rather than clinical. A clear benefit headline, the recognisable box and a visible offer cue position Basepaws as an affordable, easy at-home test, making it easy to adapt for other pet brands.
Meta ad · 338 × 600 · Pets
Dog DNA Ad: Their Breed Story, Clearly Told
This Basepaws product shot shows a hand holding a phone with floppy dog-ear case, displaying a breed report for a dog called Stella. The Breed + Health Dog DNA Test box and a $74.99 badge sit below on light blue. It is a strong template for DNA tests, pet apps and products with a digital result.
Added
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Details
Ad copy
Primary text
Find out the breeds that make your dog who they are. The Basepaws app shows clear breed percentages, like Labrador Retriever, German Shepherd and more, all from one at-home swab. Prime Time Savings: $74.99, down from $149.
Description
Clear breed results in the app. Now $74.99.
On-image text
Their breed story. Clearly told. | PRIME TIME SAVINGS | $149 | $74.99 | Breed Analysis | Stella | Female / 7 years | Labrador Retriever 44% | German Shepherd 27.2% | Pit Bull Terrier 11.5% | Golden Retriever 11.4% | Breed + Health Dog DNA Test | Decode your dog's genetic blueprint with the most comprehensive DNA test
Headline ideas for this template
- 1What breeds make Stella, Stella?
- 2Your dog's breed story, in percentages
- 3Find the Lab, Shepherd or surprise in your dog
- 4Clear answers for $74.99
- 5Their story, written in DNA
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
