Key takeaways
- Format: Split-screen ordered vs got layout pairing features with an outcome.
- Best for: Subscription pet food brands with minimalist, premium packaging.
- Hook: 'What we ordered' sets up a twist that the happy dog delivers.
- Reuse it: List three features on one side, and show a happy pet with an empty bowl on the other.
Available sizes
What is a meme ad?
A meme ad borrows a familiar meme format or internet joke and adapts it to the product or the buyer's problem. It feels native to social feeds and is highly shareable, but depends on the meme still being recognisable to the audience.
See all meme ads →Why this meme ad works
- 01
Features become feelings
The left lists what the product is, while the right shows what it means for the owner.
- 02
Empty bowl proof
A clean, empty bowl next to the dog is simple, visual evidence that the food gets eaten.
- 03
Premium packaging
Minimal cream pouches with serif labels signal a high-end, design-led brand.
- 04
Personal detail
The Max tag makes the dog feel like a real customer's pet rather than a stock model.
Full creative breakdown
Who this ad targets
Owners considering a personalized fresh food subscription who want convenience and real ingredients but mostly want to know their dog will eat it. They respond to clean, minimal design and like brands that look good on a kitchen shelf. The Labrador, a famously food-motivated breed, keeps the tone light, while the 'clears the bowl' line still speaks to owners whose dogs are fussier than Max.
Copywriting analysis
The structure is tight: three short features on the left, one human outcome on the right, and dashed bullets keep the list informal. The quote marks around 'A pup who clears the bowl every day' suggest a customer voice, which adds credibility, but there's no attribution, so it reads as half testimonial, half tagline. #healthyhabits is generic and won't build brand recall, so a branded hashtag would work harder. Using 'we' throughout makes it sound like a real household speaking.
Visual design
The two halves use different background tones, bright white and warm beige, to separate expectation from result while staying harmonious. Bold black capitals give a strong, poster-like hierarchy. The overhead box shot is neat and minimal, matching the clean packaging. The Labrador's golden coat sits warmly against the beige floor, and its slight head tilt and smile create charm. The empty bowl and Max tag add small storytelling details.
How to adapt this template for your brand
- List three core features of your product in a short dashed list.
- Shoot your box or packaging overhead, open and neatly arranged.
- Photograph a happy pet with an empty bowl to show the result.
- Write a short outcome line in a customer's voice, and attribute it if it's a real quote.
- Swap the generic hashtag for one tied to your brand.
Tips for pets ads on Meta
This format works well in Meta Feed and on Instagram, where split-screen memes are familiar. Turn it into a two-frame Reel that cuts from the box to the dog for extra engagement. Use 'Shop Now' with an intro offer in the primary text, since the image has no discount. If the quote is from a real customer, label it as such, and avoid presenting invented quotes as real reviews.
About this creative
A split-screen ad for Nomady fresh dog food. The left half has a bright white background. Bold black capitals read 'What we ordered:' above a dashed list of three features: personalized pet meals, real-food ingredients and delivery to the door. Below sits an overhead photo of an open white mailer box lined with kraft paper. Inside lie three matte cream pouches with minimal black serif labels reading Nomady and the recipes Chicken + Pea, Salmon + Rice and Beef + Carrot. The right half has a warm beige background. Matching capitals read 'What we got:', followed by a quote about a pup who clears the bowl every day and the hashtag #healthyhabits. Below, a yellow Labrador in a grey rope collar sits on a light wood floor, smiling up toward the camera with its tongue out. An empty white bowl sits behind it, and a small tag reading 'Max' lies on the floor nearby.
Meta ad · 1200 × 1200 · Pets
What We Ordered vs What We Got: Fresh Dog Food Meme Ad
Nomady uses an ordered vs got split. On the left, a list of features sits above an open box of three meal pouches; on the right, a yellow Labrador grins beside an empty bowl and a name tag reading Max. Use it to turn product features into an emotional outcome for subscription food.
Added
All brand names and logos are property of their owners. Adplaylist is not affiliated with or endorsed by these brands.
Details
Ad copy
Primary text
We ordered personalized meals made with real food. What we got was a dog who finishes every bowl. Nomady delivers fresh recipes like Chicken + Pea, Salmon + Rice and Beef + Carrot to your door.
Description
Personalized meals, delivered
On-image text
WHAT WE ORDERED: | - Personalized pet meals | - Real-food ingredients | - Delivered to our door | WHAT WE GOT: | “A pup who clears the bowl every day.” | #healthyhabits | Pouches: NOMADY · CHICKEN + PEA · SALMON + RICE · BEEF + CARROT | Tag: MAX
Headline ideas for this template
- 1We ordered dinner. We got a clean bowl.
- 2Personalized meals, empty bowls
- 3What Max thinks of Nomady
- 4Real food, delivered and devoured
- 5The bowl's empty again
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
Browse similar by tag
