Key takeaways
- Format: Testimonial: creator pets, product hold and a personal discount code.
- Best for: Supplement brands running pet influencer partnerships.
- Hook: Max & Luna's transformed health and radiant coats.
- Reuse it: Name the creator's pets in the headline and add their unique code.
Available sizes
What is a testimonial ad?
A testimonial ad uses a real customer's words, such as a review, quote or comment, as the main message. It answers a buyer's doubts with social proof rather than brand claims, and works especially well when the testimonial is specific about who the customer is and what changed for them.
See all testimonial ads →Why this testimonial ad works
- 01
Named pets feel real
Using Max and Luna by name makes the testimonial personal and taps into the trust followers have in that creator.
- 02
Trackable code
LUNA25 links the sale to the creator and gives viewers an exclusive reason to buy now.
- 03
Breed-specific appeal
French bulldogs have a big fan community, so the ad naturally attracts Frenchie owners.
- 04
Elegant typography
Serif fonts and sparkles add a premium, editorial touch to a casual photo.
Full creative breakdown
Who this ad targets
Followers of pet influencers and French bulldog fans, typically 22–40, who engage with dog content daily and buy products recommended by creators they trust. They are interested in their dog's coat, skin and general wellbeing, value human-grade ingredients and respond to exclusive discount codes. The ad also works as a Spark or partnership ad reaching the creator's audience directly. Many already follow several pet creators.
Copywriting analysis
The headline is enthusiastic and personal, ending with an exclamation mark like a social caption. "Transformed" is a strong word that implies a visible before-and-after, and "radiant coats" focuses on something owners can see. The offer copy starts with a soft lifestyle line (enjoy a wellness journey) before the practical code, and the code is visually highlighted with sparkles. "Special 25% discount on your first jar" frames the offer as exclusive to new customers. Health claims are fairly strong and should be checked for compliance.
Visual design
Warm, shallow-depth photography of real dogs and hands provides authenticity, while white text boxes with serif type add structure and readability. The jar is the darkest element in the image, so it stands out instantly. The dogs' upward gazes lead the eye to the product. Sparkle icons around the code draw attention to the offer. The cropping of the second dog at the edge adds a candid, unposed feel.
How to adapt this template for your brand
- Partner with a pet creator and use their pets' names in the headline.
- Photograph the creator's hands presenting the product above their pets.
- Add the testimonial in a white box at the top using a serif font.
- Create a unique creator code and highlight it with small sparkle icons.
- Check claims and pack text before running it.
Tips for pets ads on Meta
Run as a partnership ad on Instagram or a Spark Ad on TikTok so it appears from the creator's handle. Track the code in your store to measure each creator's ROI. Create a short video version with the creator giving the dogs their chews. Soften words like "transformed" if ad review flags it, and test different creators and breeds to find your strongest audience.
About this creative
A pet influencer-style testimonial ad for Paw & Bloom Daily Wellness. Two hands present a matte black jar with a light-blue Paw & Bloom wordmark and the label Daily Wellness, human-grade ingredients and vitamins. Below, two French bulldogs look up at the jar: a fawn Frenchie in the lower left corner and a darker brindle Frenchie partly cropped on the right. The background is a soft-focus room with a wooden floor and a pale wall. A white box across the top holds a large serif headline: this formula has transformed Max & Luna's health and radiant coats. On the right, a white panel with sparkle icons carries italic and regular serif text: enjoy a wellness journey, use code LUNA25 for a special 25% discount on your first jar. The design blends warm, real photography with elegant typography, giving the ad a personal yet polished feel. Pack text is partly garbled.
Meta ad · 1200 × 1200 · Pets
Dog Supplement Ad: Pet Influencer Testimonial With Code
This Paw & Bloom ad reads like a pet influencer post: two hands present a black Daily Wellness jar above two French bulldogs, Max and Luna, with a testimonial headline and a personal discount code. It is a testimonial format for supplement brands working with pet creators and tracking sales through codes.
Added
All brand names and logos are property of their owners. Adplaylist is not affiliated with or endorsed by these brands.
Details
Ad copy
Primary text
Max & Luna have never looked better. Paw & Bloom Daily Wellness is made with human-grade ingredients and vitamins for everyday health and a radiant coat. Use code LUNA25 for 25% off your first jar.
Description
Human-grade daily wellness for dogs
On-image text
This formula has transformed Max & Luna's health and radiant coats! | Enjoy a wellness journey. Use code LUNA25 for a special 25% discount on your first jar! | Paw & Bloom | DAILY WELLNESS
Headline ideas for this template
- 1Max & Luna's Secret to Radiant Coats
- 225% Off With Code LUNA25
- 3The Daily Wellness Jar Our Frenchies Love
- 4Human-Grade Vitamins for Happier Dogs
- 5Start Your Dog's Wellness Journey
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
