Key takeaways
- Format: Lifestyle story ad with an on-image CTA button
- Best for: Retail partners driving showroom visits from Stories
- Hook: Award-winning mattresses you can test in person
- Reuse it: Keep the stack: logos, headline, benefit, button, image
Available sizes
What is a lifestyle ad?
A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.
See all lifestyle ads →Why this lifestyle ad works
- 01
Built-in call to action
The orange button mirrors the tap behavior of Stories and tells viewers exactly what to do next.
- 02
Mature, aspirational model
Featuring an older woman broadens the appeal and positions the mattress as a quality investment.
- 03
Benefit plus proof
"Award-winning" and "crafted head-to-toe" combine social proof with a product benefit in two short lines.
- 04
Premium room styling
Paneled walls and soft neutrals signal quality without needing a price point.
Full creative breakdown
Who this ad targets
The ad targets quality-focused mattress shoppers, especially adults 40 and older, who prefer to test a bed in person before spending on it. These buyers often research online but convert in-store, so they respond to a clear showroom invitation. Good audiences include homeowners, empty nesters upgrading their bedroom, and people interested in sleep health or home furnishing. Radius targeting around Factory Direct Mattress locations and retargeting Leesa site visitors would sharpen relevance.
Copywriting analysis
The headline reuses a proven line, "Try award-winning mattresses in-store," which combines a credibility cue with the core reason to visit. The subhead, "Crafted head-to-toe to provide you with better quality sleep," adds a product benefit, though it is slightly wordy and could be tighter. The CTA, "Find a showroom now," is specific and action-led, with "now" adding light urgency without feeling pushy. Notably absent are prices, discounts or deadlines, so the copy relies on brand reputation and convenience. Testing a version with an in-store-only offer could lift conversions from shoppers who need an extra nudge.
Visual design
The design stacks elements in a clean vertical hierarchy that suits a 9:16 frame. Logos and headline sit high, the orange button anchors the middle and the lifestyle photo fills the bottom. The off-white paneled background keeps things bright and elegant, while the burnt-orange button is the only saturated color, making it the clear focal point. The model's white outfit blends with the setting, so the eye moves from text to button to mattress naturally.
How to adapt this template for your brand
- Stack partner logos, a benefit headline and a one-line supporting statement at the top of the frame.
- Add a high-contrast button with a specific action, such as finding a location or booking a visit.
- Use a lifestyle photo that reflects your core customer's age and style.
- Keep the background light and neutral so the button is the only bold color.
- Leave the bottom and top edges free of key text so platform UI does not cover it.
Tips for mattresses ads on Meta
For Instagram and Facebook Stories or Reels, keep the logos and headline inside the safe zone, roughly 250 pixels from the top, since the profile bar overlaps that area. The on-image button should match the actual CTA sticker or link, so set the Meta button to Get Directions or a store locator page. Use store-visit or reach objectives with a local radius, and test adding subtle motion, such as a slow zoom on the mattress, to hold attention in the first second.
About this creative
This vertical 9:16 creative is a co-op story ad pairing Leesa with the regional retailer Factory Direct Mattress. Both logos sit at the top, divided by a thin line, above a dark green serif headline: "Try award-winning mattresses in-store." A short supporting line follows, explaining that the mattresses are crafted head-to-toe for better quality sleep. A solid burnt-orange button reading "Find a showroom now" sits in the middle of the frame, making the next step unmistakable. The bottom third shows a silver-haired woman in white loungewear lying on a Leesa mattress with grey-and-white quilting and leather-look handles, feet raised casually behind her. Classic white wall paneling and a dark green headboard give the room an upscale, timeless feel. The creative skips pricing and promotions, focusing instead on credibility, comfort and the convenience of a nearby store. It is built for store-traffic objectives in Stories and Reels placements.
Meta ad · 338 × 600 · Mattresses
Mattress Story Ad Example: Leesa x Factory Direct Showroom
This vertical story ad from Factory Direct Mattress and Leesa promotes trying award-winning mattresses in a local showroom. A calm lifestyle image of a woman relaxing on a Leesa mattress sits below a headline, a benefit line and a bold orange button. Use it as a template for retailer co-op stories that push store visits.
Added
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Details
Ad copy
Primary text
Leesa mattresses are crafted head-to-toe for better sleep, and now you can try them at Factory Direct Mattress. Stop by a showroom near you and feel the comfort for yourself.
Description
Find a showroom near you
On-image text
Leesa® | Factory Direct MATTRESS | Try award-winning mattresses in-store | Crafted head-to-toe to provide you with better quality sleep | Find a showroom now
Headline ideas for this template
- 1Lie on Leesa Before You Buy
- 2Award-Winning Sleep Is Nearby
- 3Test Your Next Mattress Today
- 4Visit a Showroom, Sleep Better
- 5Better Sleep Starts In-Store
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
