Key takeaways
- Format: Customer review card with Trustpilot stars on a blurred travel background.
- Best for: Building trust in claims service and reliability.
- Hook: A real customer says they got paid within days.
- Reuse it: Rotate in your best reviews about speed, service or value.
Available sizes
What is a testimonial ad?
A testimonial ad uses a real customer's words, such as a review, quote or comment, as the main message. It answers a buyer's doubts with social proof rather than brand claims, and works especially well when the testimonial is specific about who the customer is and what changed for them.
See all testimonial ads →Why this testimonial ad works
- 01
Answers the core objection
The biggest doubt about insurance is payout; a fast-claim review tackles it head-on.
- 02
Third-party proof
Trustpilot stars carry more credibility than brand claims because they come from an independent platform.
- 03
Specific timeframe
'Within a couple of days' is concrete and believable, far stronger than a vague 'fast claims'.
- 04
Calm, readable design
A single white card on a soft background makes the quote easy to read in a quick Stories tap.
Full creative breakdown
Who this ad targets
This ad targets travellers who are considering travel insurance but are sceptical about whether claims will be paid, as well as people who had a bad claims experience with another provider. It suits warm audiences, such as website visitors, app installers and quote abandoners, who know Faye but need reassurance before buying. The digital, review-led approach appeals to US millennials and Gen Z who check ratings before purchasing anything.
Copywriting analysis
The quote does all the selling. It follows a natural story: action ('I filed a claim'), result ('received reimbursement within a couple of days') and emotion ('Super impressed!'). The specific timeframe makes the claim credible, and the casual tone signals authenticity. The first name and date add realism without breaching privacy. Notably, the brand writes no headline of its own, which makes the ad feel less like advertising. The legal line ensures compliance. The primary text should reinforce the speed claim and add a clear next step.
Visual design
The blurred tropical leaves give context and a holiday mood while staying in the background. The white card is large and centred, creating a clear focal point, and dark purple type provides high contrast. Green Trustpilot stars are the only bright colour, drawing the eye to the proof. The Faye logo sits low on the card in brand purple. Ample padding and a simple hierarchy keep the ad uncluttered.
How to adapt this template for your brand
- Pick a genuine review that addresses a key buying objection like speed or trust.
- Get permission and show only the first name and date.
- Place the quote in large type on a white card with oversized quote marks.
- Add star ratings and the review platform logo below the quote.
- Use a soft, blurred travel photo as background and add your logo.
Tips for travel insurance ads on Meta
This 9:16 creative is ideal for Meta Stories and Reels retargeting. Keep the card within the central safe zone. Testimonial ads perform best mid- and lower-funnel, so target website visitors, quote starters and app installers. Build a series with reviews covering different benefits and rotate them to prevent fatigue. Check Meta and Trustpilot rules on using reviews in ads. A 1:1 version works in Feed by shrinking the background.
About this creative
The creative is a 9:16 story ad set against a softly blurred photo of tropical banana and palm leaves under a pale blue sky, giving a relaxed holiday backdrop. In the centre sits a large white rounded card. At the top of the card, a big dark purple quote reads: 'I filed a claim with Faye and received reimbursement within a couple of days. Super impressed!' The quote marks are oversized for emphasis. Below, a smaller line attributes it to 'Marie., April 2025'. Under that, five green Trustpilot star boxes and the Trustpilot logo provide third-party validation. Lower on the card, the purple Faye wordmark appears, followed by small grey legal text stating coverage is subject to plan terms and that some benefits aren't available in all states. The design is simple and clean, letting the customer's words carry the persuasion. It directly addresses the common fear that insurers are slow to pay.
Meta ad · 338 × 600 · Travel Insurance
Faye Testimonial Ad: Fast Claim Reimbursement Review
This Faye story ad features a real customer quote about receiving claim reimbursement within days, backed by five Trustpilot stars. A white card sits over blurred tropical leaves. It is a testimonial format for Meta Stories that tackles the biggest doubt about insurance: will they actually pay out?
Added
All brand names and logos are property of their owners. Adplaylist is not affiliated with or endorsed by these brands.
Details
Ad copy
Primary text
Claims shouldn't take months. With Faye, travellers like Marie get reimbursed in days – right from the app. ⭐⭐⭐⭐⭐
Description
Rated 5 stars on Trustpilot
On-image text
"I filed a claim with Faye and received reimbursement within a couple of days. Super impressed!" | Marie., April 2025 | Trustpilot | Faye | Subject to the T&Cs and the limits of your specific plan and policy wording. Some benefits are not available for purchase in all states.
Headline ideas for this template
- 1Claims paid in days, not months
- 2Real travellers, real fast payouts
- 3Why travellers rate Faye five stars
- 4Insurance that actually pays out quickly
- 5See why Marie was super impressed
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
Browse similar by tag
