Key takeaways
- Format: Product set with one-word callout lines for each step.
- Best for: Bundles, routines, travel kits and retail launch announcements.
- Hook: "Rescue set" speaks directly to people with damaged hair.
- Reuse it: Label each product with a single action verb and add a value badge.
Available sizes
What is a feature callout ad?
A feature callout ad is a static image that shows a single product with short text labels pointing to its key features or benefits, usually joined to the product by thin lines. It explains several selling points at a glance without a long caption, which is why it's common for supplements, skincare, electronics and kitchenware.
See all feature callouts ads →Why this feature callouts ad works
- 01
Routine made simple
Prep, repair, protect turns three products into an easy sequence. Shoppers instantly know how to use the set.
- 02
Value badge justifies purchase
'$67 value' anchors the price and suggests savings. Buyers feel they are getting a deal.
- 03
Retailer credibility
'Available at Sephora' adds trust and tells people exactly where to buy. It also attracts Sephora's existing shoppers.
- 04
Problem-first headline
Naming 'damaged hair' targets people who already have the problem. 'Rescue' promises a fix.
Full creative breakdown
Who this ad targets
The ad targets women roughly 20–45 with bleached, coloured or heat-styled hair who are dealing with breakage, dryness or frizz. These shoppers often research ingredients like peptides and are willing to pay more for salon-grade results. It also appeals to Sephora shoppers browsing hair care and gift sets, and to people who want to try K18 without committing to full-size products.
Copywriting analysis
The copy is short and structured. 'NEW' creates news value, and 'damaged hair rescue set' names both the problem and the solution in four words. The callouts use one or two words each, 'prep,' 'repair' and 'heat protect + condition,' making the routine easy to scan. '$67 value' adds a rational reason to buy without stating the actual price, which keeps the ad flexible across promotions. 'Available at Sephora' closes with a clear next step. Everything is lowercase except key terms, giving it a friendly, modern tone.
Visual design
A split background of cream and sage green creates two zones: headline on top and products and offer below. Products are angled to add energy, and thin leader lines connect each item to its label like a diagram. The dark green value circle stands out as the strongest colour block. The serif headline adds a premium, editorial feel, while bold italic callouts feel energetic. The copper-haired line illustration softens the clinical product look and hints at the end result.
How to adapt this template for your brand
- Group your products into a clear two- to four-step routine.
- Lay them out diagonally and connect each to a one-word action label.
- Add a value or savings badge in a contrasting colour circle.
- Write a problem-plus-solution headline, such as 'dry skin rescue kit'.
- Add 'available at' with your retailer or store name at the bottom.
Tips for beauty & skincare ads on Meta
On Meta, use this for prospecting among hair care and Sephora interest audiences, and consider collaborative ads with the retailer to link directly to its product page. On TikTok, turn the callouts into a three-step routine video with each product appearing in order. Keep the value badge and retailer line visible in 9:16 crops. Highlight the set as a gift option during holiday season.
About this creative
This square hair care ad announces K18's new damaged hair rescue set. A beige banner at the top reads 'NEW' in bold white italics, followed by a large serif headline: 'damaged hair rescue set.' The background splits into cream on top and sage green below. Three travel-sized K18 products are laid out diagonally: a peptide prep shampoo with teal stripes, a white leave-in molecular repair mask and a pink-capped HeatBounce heat protectant. Each has a thin line leading to a bold italic label: 'prep,' 'repair' and 'heat protect + condition.' A dark green circle on the lower left highlights the '$67 value.' In the bottom right, a line-art illustration of a woman with flowing copper hair adds a soft, approachable touch. Across the bottom, 'available at SEPHORA' uses Sephora's spaced-out wordmark style, borrowing the retailer's credibility. The ad clearly explains the routine and where to buy.
Meta ad · 1200 × 1200 · Beauty & Skincare
Hair Care Ad Template: Damaged Hair Rescue Set
This K18 ad introduces a three-step damaged hair rescue set sold at Sephora. Short callouts label each product as prep, repair or protect, while a $67 value badge signals savings. Use this feature callout format for bundles, routines, kits and any multi-step product system.
Added
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Details
Ad copy
Primary text
New: the K18 Damaged Hair Rescue Set. Prep with peptide shampoo, repair with the leave-in mask and protect with HeatBounce – a $67 value, now at Sephora.
Description
$67 value. Available at Sephora.
On-image text
NEW, damaged hair rescue set, prep, repair, heat protect + condition, $67 value, available at SEPHORA. K18 Biomimetic Hairscience peptide prep detox shampoo 56 ml / 1.8 fl oz, leave-in molecular repair hair mask 15 ml / 0.5 fl oz, HeatBounce conditioning heat protectant 466°F / 232°C 47 ml / 1.6 fl oz
Headline ideas for this template
- 1Three steps to stronger, healthier-looking hair
- 2Your damaged hair fix, all in one set
- 3Prep. Repair. Protect.
- 4Salon repair at home – $67 value
- 5The rescue kit bleached hair needs
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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