Key takeaways
- Format: Then-versus-now split comparing generations.
- Best for: Modern hair loss brands positioning against past acceptance.
- Hook: 'Before we lived with it' becomes 'now we take control'.
- Reuse it: Swap models and product; keep the then/now headline structure.
Available sizes
What is a before and after ad?
A before and after ad shows the same subject in two states side by side, so the result of using the product is visible at a glance. It's common in skincare, cleaning, fitness and home improvement, but claims shown must be realistic and typical to stay within ad platform policies.
See all before / after ads →Why this before / after ad works
- 01
Generational reframe
Comparing past acceptance with modern control is clever and empowering.
- 02
Product bridges both sides
The spray in the centre visually connects problem and solution.
- 03
Premium styling
Black and gold packaging with sage and cream feel sophisticated.
- 04
Personalisation
'Online consultation & personalised plans' suggests tailored care.
Full creative breakdown
Who this ad targets
This ad targets men aged around 25 to 45, likely in the UK given the 'personalised' spelling, who have watched older relatives lose their hair and want to act early. They see hair loss treatment as a modern, normal choice rather than vanity. They value convenience, online consultations and premium branding, and want to take control before thinning progresses. Many prefer acting early.
Copywriting analysis
The headline 'Before, We Lived with It. Now, We Take Control.' is strong and memorable, using a then/now structure and the inclusive 'we'. It reframes treatment as progress. 'Start Your Regimen' suggests ongoing use. 'Online Consultation & Personalised Plans' covers convenience and tailoring. However, because the two men are clearly different people of different ages, the image could imply that treatment reverses ageing or turns grey hair dark, which is misleading. Using the same person at different stages, or no faces at all, would be more honest.
Visual design
The vertical split creates a clear contrast between sage and cream. The hand and bottle sit in the centre, overlapping both halves and acting as a bridge. The fine mist adds movement toward the 'now' side. Dark serif headlines mirror each other at the top. The gold button anchors the composition at the bottom, adding a premium finish. It feels balanced and premium.
How to adapt this template for your brand
- Use a then/now headline that reframes old attitudes.
- Place your product in the centre bridging two halves.
- Use two soft contrasting background colours.
- Avoid implying age reversal or unrealistic changes.
- Add a line about consultation and personalisation.
Tips for hair loss ads on Meta
On Meta, side-by-side heads may be treated as a before and after and rejected. Test a version that keeps the headline but shows only the product and a confident model. Target men 25 to 45 in the UK with grooming interests. Use primary text to explain what the spray contains. Retarget visitors with a free consultation offer. Test against a product-only version.
About this creative
The creative is split vertically. The left half has a sage green background and shows the back of an older man's head with thinning grey hair and a bald crown, wearing a white T-shirt. The right half has a cream background and shows the back of a younger man's head with thick, dark brown, styled hair, also in a white T-shirt. Above the left image, dark serif capitals read 'Before, We Lived with It.' and above the right, 'Now, We Take Control.' In the centre, straddling both halves, a hand with a nude manicure holds a matte black spray bottle with a gold collar, labelled Solera in small gold text, spraying a fine mist toward the right. A brushed gold rectangular button at the bottom says 'Start Your Regimen', with 'Online Consultation & Personalised Plans' in small capitals beneath. The design is elegant, confident and clever in its generational framing.
Meta ad · 1200 × 1200 · Hair Loss
Hair Loss Spray Ad: Then and Now Split
This Solera ad splits the frame between an older man with grey, thinning hair on a sage background and a younger man with thick dark hair on cream. A hand sprays a black Solera bottle in the centre, and a 'Before we lived with it, now we take control' headline makes it a generational before and after template.
Added
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Details
Ad copy
Primary text
Before, we lived with it. Now, we take control. Solera offers online consultations and personalised plans with a daily hair spray designed for your regimen. Start your regimen today.
Description
Online consultation and personalised plans.
On-image text
BEFORE, WE LIVED WITH IT. | NOW, WE TAKE CONTROL. | SOLERA | START YOUR REGIMEN | ONLINE CONSULTATION & PERSONALISED PLANS
Headline ideas for this template
- 1Don't just live with hair loss
- 2Take control of your hair today
- 3The modern way to treat thinning
- 4Personalised plans, online
- 5Act now, not later
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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