Key takeaways
- Format: Event offer: oversized retro event name over a dreamy illustrated scene.
- Best for: Festival, concert and event ticket giveaways.
- Hook: The festival name in giant 3D carnival lettering.
- Reuse it: Match the event's own visual identity, then add travel for a friend.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Event name as the visual
The stacked 3D type is both headline and illustration, so fans recognize the festival instantly.
- 02
Mood over information
The sunset gradient, moon and Ferris wheel sell the feeling of being there rather than listing a lineup.
- 03
"You and a friend"
Naming a friend makes the prize social and encourages tagging and sharing in the comments.
- 04
Exclamation adds energy
The only exclamation mark lands on the travel bonus, giving the extra value a lift.
Full creative breakdown
Who this ad targets
The ad targets festival-goers and hip-hop and alternative music fans, especially Gen Z and younger millennials who follow Tyler, the Creator and the Camp Flog Gnaw lineup culture. Including travel extends reach beyond Southern California to fans across the US. Its whimsical, artsy look also appeals to creative, fashion-forward audiences who respond to illustrated and collage-style visuals, and to prizes they can share with friends.
Copywriting analysis
The copy is concise and follows HeadCount's reliable pattern: a modest lead-in, a clear prize statement and a bonus. "Win two VIP passes to" spells out the quantity and tier before the event name, so the value is understood immediately. The event name itself is left to the typography to do the heavy lifting. "In Los Angeles" grounds the prize in a place, and "Plus travel for you and a friend!" closes with the most generous detail, framed in friendly, conversational language. The phrase "you and a friend" speaks directly to the viewer and invites them to imagine who they would bring. As with other HeadCount creatives, no political language appears on the image.
Visual design
The design mixes a soft gradient sky with photographic collage elements at the bottom: real mountains and trees paired with an illustrated Ferris wheel. The retro block lettering in light blue with a heavy brown extrusion is the centerpiece and echoes vintage fair posters. Supporting text uses a rounded, friendly sans-serif in dark brown. The large moon balances the composition in the upper right, and the white logo is centered under the main copy.
How to adapt this template for your brand
- Study the event's branding and pick a display font that matches its personality.
- Stack the event name in big, extruded or 3D letters as the main visual.
- Create a mood background: gradient sky, landscape or venue silhouette.
- Add one iconic object from the event (a stage, a tent, a Ferris wheel) in the foreground.
- Close with the bonus prize in a conversational line that mentions a friend.
Tips for advocacy ads on Meta
The 3:4 portrait size works well in Instagram and Facebook feeds, taking up more screen space than a square. For Stories and Reels, extend the sky and meadow to fill 9:16 rather than stretching the type. Target interests around the festival, its headliners and similar events, and run the ad well before ticket sales peak. Encourage comments by asking who they would bring in the primary text.
About this creative
This HeadCount ad promotes a giveaway of two VIP passes to Camp Flog Gnaw Carnival in Los Angeles. The background is a soft gradient that moves from peach and orange at the top to sky blue lower down, with wispy clouds and a large, pale full moon in the top right corner. Small dark brown capitals read "Take action for a chance to" and "Win two VIP passes to", leading into the festival name stacked across four lines in chunky light-blue block letters with a thick brown 3D shadow, like vintage carnival signage. Below the name, "In Los Angeles" and "Plus travel for you and a friend!" appear in brown capitals, followed by the white HeadCount logo. The bottom of the ad shows a collage-style landscape: dark pine forest, rocky mountains and a green meadow with a small pastel Ferris wheel at its center. The whole piece feels whimsical, nostalgic and summery.
Meta ad · 338 × 600 · Advocacy
HeadCount Camp Flog Gnaw VIP Passes Ad
This portrait HeadCount ad gives away two VIP passes to Camp Flog Gnaw Carnival in Los Angeles, plus travel for the winner and a friend. Chunky retro lettering, a dreamy sunset-to-sky gradient and a tiny Ferris wheel make it a playful festival template for any event or ticket giveaway.
Added
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Details
Ad copy
Primary text
Ferris wheels, full moon, front row 🎡 Take action with HeadCount for a chance to win two VIP passes to Camp Flog Gnaw Carnival in Los Angeles, plus travel for you and a friend. Register or check your voter status to enter.
Description
Two VIP passes plus travel for you and a friend.
On-image text
TAKE ACTION FOR A CHANCE TO / WIN TWO VIP PASSES TO / CAMP FLOG GNAW CARNIVAL / IN LOS ANGELES / PLUS TRAVEL FOR YOU AND A FRIEND! / HEADCOUNT
Headline ideas for this template
- 1Two VIP Passes. One Friend. Camp Flog Gnaw.
- 2Your Carnival Weekend in LA Is Covered
- 3Take Action, Ride the Ferris Wheel VIP
- 4Tag the Friend You'd Bring to Camp Flog Gnaw
- 5Win VIP Festival Passes Plus Travel
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
