Key takeaways
- Format: Lifestyle photo with a colour-swatch card overlay.
- Best for: Products sold in several colourways.
- Hook: 'Find your color' with six swatch dots.
- Reuse it: Overlay your range of colours as dots on your best lifestyle shot.
Available sizes
What is a lifestyle ad?
A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.
See all lifestyle ads →Why this lifestyle ad works
- 01
Invitation to personalise
'Find your color' shifts the question from whether to buy to which one to buy.
- 02
Visual choice at a glance
Six dots communicate the full range instantly without extra images.
- 03
Happy baby proof
A content baby seated comfortably shows the chair works in real life.
- 04
Home-fit styling
The calm interior suggests the chair blends into a well-designed home.
Full creative breakdown
Who this ad targets
This ad targets parents of babies around 5 to 12 months who are starting solids and shopping for a high chair, especially design-minded parents who want baby gear to match their decor. It also suits expecting parents adding a high chair to a registry. The multiple colours appeal to buyers seeking gender-neutral or interior-matching options. The audience is likely millennial, Instagram-active and willing to pay more for quality.
Copywriting analysis
The copy is just a product name and a three-word CTA. 'The Chair II' establishes the product with a confident, simple name. 'Find your color' is an engaging, personal prompt that encourages exploration and implies choice. The swatch dots act as a visual extension of the copy. By avoiding features entirely, the ad lets the lifestyle image show function, and the CTA drives the click. Feature details are best carried in the primary text, where the 8-height footrest and grow-with-me design can be explained to parents who want more before clicking.
Visual design
The photo is soft and warm, with cream walls and natural light creating a calm atmosphere. The white chair stands out against the darker wooden table and door handle. The rounded white card at the top mirrors the curves of the chair, creating visual harmony. The colour dots are evenly spaced, giving a tidy, product-catalogue feel. The oversized white Lalo logo, overlaid near the chair base, provides brand recognition without dominating.
How to adapt this template for your brand
- Pick your strongest lifestyle photo with a happy customer using the product.
- Add a rounded card at the top with the product name.
- Write a personalisation CTA like 'Find your color' or 'Pick your style'.
- Show every available colourway as evenly spaced dots.
- Place your logo subtly in the image for brand recall.
Tips for baby products ads on Meta
This square creative fits Meta feed and works well as the cover of a carousel, with each following card showing one colour. Link to a collection page with the colour selector open. For Stories, extend to 9:16 with the swatch card at the top. Target parents starting solids and high chair shoppers. Test 'Find your color' against 'Which one is yours?' to compare engagement.
About this creative
This square creative shows a baby with light hair sitting in Lalo's The Chair II, a white high chair with a moulded seat, tray, beechwood legs and an adjustable footrest where the baby's bare foot rests. The baby is chewing on a piece of food, adding charm. The setting is a soft, cream-walled room with a panelled door, a dark door handle, an orchid on the left and a wooden dining table on the right. A white rounded card at the top reads 'The Chair II' in bold dark green with 'Find your color' beneath, followed by six colour dots: white, sage, light blue, blush pink, black and sand. A large white Lalo wordmark sits low on the chair legs. The ad merges product proof and personalisation: parents see the chair in a real home with a happy baby, then are invited to imagine it in their own colour, which encourages a click to explore the range.
Meta ad · 338 × 600 · Baby Products
Lalo The Chair II Ad: “Find Your Color”
This Lalo ad shows a baby happily snacking in The Chair II, overlaid with a card displaying six colour dots and the line 'Find your color'. It combines lifestyle appeal with a choice-based CTA. It's a great template for products sold in multiple colourways where personalisation drives clicks.
Added
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Details
Ad copy
Primary text
The Chair II is the high chair that grows with your child, with an adjustable footrest and real back support. Available in six colours to match your home. Find yours.
Description
Six colours. One chair that grows with them.
On-image text
The Chair II | Find your color | LALO
Headline ideas for this template
- 1The Chair II: find your color
- 2Six colours. Which one is yours?
- 3The high chair that matches your home
- 4Pick your Chair II
- 5One chair, six ways to love it
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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