Key takeaways
- Format: Photo plus colour panel with a question that leads with a euro amount.
- Best for: Government grants, subsidies and incentive programmes for businesses.
- Hook: 'Up to 9,000 €' for hiring is a concrete, hard-to-ignore number.
- Reuse it: Lead with the exact money your audience can get and frame it as a 'what if' question.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Concrete money
A specific euro amount turns an abstract public programme into a tangible business benefit.
- 02
'What if' framing
The question invites employers to imagine the gain, making the offer feel personal rather than bureaucratic.
- 03
Shows the outcome
Young, engaged people in a modern workplace picture the type of hire the subsidy supports.
- 04
Trusted public brand
The Helsinki logo gives credibility and signals that the offer is official and safe.
Full creative breakdown
Who this ad targets
The ad targets business owners, CEOs, HR managers and recruiters at small and medium-sized companies in Helsinki that are considering new hires. Many SMEs hesitate to hire because of salary costs and risk, so a subsidy lowers the barrier. The programme supports employment of young people under 30, so the ad also speaks to employers in growing sectors like services, tech and retail that could benefit from young talent.
Copywriting analysis
The headline is a hypothetical question that puts the benefit first: 'Mitä jos saisit jopa 9 000 € tukea rekrytointiin?' The word 'jopa' (up to) sets an honest maximum while still sounding generous. Writing the euro amount in numerals makes it scannable. The CTA 'Lue lisää nuorten rekrytointituesta »' names the programme, qualifying the click. The copy avoids bureaucratic terms and conditions on the image, keeping it simple. Eligibility details belong on the landing page. The tone is friendly and encouraging, fitting a city service.
Visual design
The layout splits into a photo top and a solid colour bottom, divided by a playful wave that comes from Helsinki's brand language. The light blue panel gives the black text strong contrast and calm, trustworthy colour. The photo is bright and natural with colourful details that feel energetic. The logo sits in the corner without competing with the message. Generous white space between headline and CTA aids readability.
How to adapt this template for your brand
- State the maximum amount of money or savings your audience can get.
- Frame it as a 'What if you could get…' question.
- Pair it with a photo showing the result, such as a new hire at work.
- Use a branded colour panel for the copy to keep it readable.
- Add a CTA that names the programme so only relevant people click.
Tips for government ads on LinkedIn
On LinkedIn, target business owners, CEOs and HR roles at companies with 1–250 employees located in Helsinki. Link to a landing page with eligibility rules and an application form. Retarget visitors with a step-by-step guide on applying. On Meta, run a local radius campaign to reach small business owners. Keep the euro amount identical across all channels so employers recognise the offer.
About this creative
This square LinkedIn ad from the City of Helsinki promotes its youth recruitment subsidy (nuorten rekrytointituki) for employers. The top half is a bright, candid photo of a modern meeting room: a young woman with long dark hair sits at a table with a laptop, a takeaway coffee cup and colourful sticky notes, smiling as she talks to two young colleagues on a large video screen. A whiteboard full of pink and yellow notes adds a creative, collaborative feel. The Helsinki logo, in its signature speech-bubble frame, sits at the top right. A wavy edge divides the photo from the lower half, a soft light blue panel. In bold black type it asks: 'What if you could get up to 9,000 € support for recruiting?' Below, a smaller bold line invites readers to learn more about the youth recruitment subsidy with a » arrow. The design is friendly, clear and on brand for the city.
LinkedIn ad · 338 × 600 · Government
Hiring Subsidy Ad Example: Helsinki Youth Recruitment Aid
This City of Helsinki ad tells employers they can get up to 9,000 € in support for hiring young people. The offer format pairs an upbeat office meeting photo with a clear euro amount on a light blue panel. Use it as a template for grants, subsidies and incentive programmes aimed at businesses.
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Details
Ad copy
Primary text
Palkkaatko nuoren helsinkiläisen? Helsingin kaupungin nuorten rekrytointituella yrityksesi voi saada jopa 9 000 € tukea alle 30-vuotiaan työntekijän palkkakuluihin.
Description
Helsingin nuorten rekrytointituki yrityksille
On-image text
Helsinki. Mitä jos saisit jopa 9 000 € tukea rekrytointiin? Lue lisää nuorten rekrytointituesta »
Headline ideas for this template
- 1Palkkaa nuori – saat jopa 9 000 €
- 2Rekrytointituki helsinkiläisille yrityksille
- 3Kasva nuoren osaajan kanssa
- 4Pienennä rekrytoinnin riskiä tuen avulla
- 5Nuori työntekijä, pienemmät palkkakulut
