Key takeaways
- Format: Square three-product launch shot with arrow labels and highlighted headline.
- Best for: Chain-wide flavour launches and new product collections on social.
- Hook: The highlighted word NEW signals news instantly in a scrolling feed.
- Reuse it: Swap in your three products and labels, keep the split background and arrows.
Available sizes
What is a product shot ad?
A product shot ad puts the product itself at the centre of the frame, usually on a clean or styled background with little text. It works best when the packaging or product is distinctive enough to stop the scroll and the viewer already understands what it does.
See all product shot ads →Why this product shot ad works
- 01
Highlight on NEW
A yellow box around one word draws the eye and tells viewers this is a launch.
- 02
Labels with arrows
Each drink is named right next to it, removing any confusion about what's in the collection.
- 03
Bold, simple background
A diagonal coral and navy split adds energy while keeping all focus on the cups.
- 04
Appetite cues
Condensation, foam and cinnamon dusting make the drinks look cold, creamy and tasty.
Full creative breakdown
Who this ad targets
This ad targets bubble tea fans and existing Gong cha customers across US markets, especially Gen Z and millennials who like trying new flavours. Horchata has strong appeal for Hispanic and Latino audiences, so the collection also speaks to people who already love the traditional drink and are curious about a boba twist. Coffee drinkers are reached through the coffee bobaccino option.
Copywriting analysis
The copy is minimal and launch-focused. Introducing the new Horchata Collection uses the classic announcement formula, with new highlighted to make it pop. Calling it a collection elevates three drinks into a planned series. The product labels are descriptive and consistent, each ending in with pearls to stress the signature boba. There are no benefit claims or prices on the image, which keeps it clean; the supporting creative and primary text carry flavour descriptions and the limited-time message. The tone is confident and brand-led.
Visual design
The square format and diagonal colour split create a strong, simple structure. The three cups form a triangle, with the middle one closest to the viewer, giving depth. Navy condensed type and yellow accents match Gong cha's playful promo style. Curved arrows add a hand-drawn touch and lead the eye from labels to drinks. The single cinnamon stick is the only prop, keeping the layout uncluttered.
How to adapt this template for your brand
- Group your new products into a named collection.
- Photograph them as a triangle cluster on a clean, two-tone background.
- Write an Introducing the new … headline and highlight the word new.
- Label each product with a short name and a curved arrow.
- Add one ingredient prop to hint at the flavour.
Tips for bubble tea ads on Meta
This square design is ready for Facebook and Instagram feed placements and works as the first card of a carousel. Follow it with single-drink slides and a final slide with the limited-time message. For Stories, extend the background vertically and keep the headline in the top third. Use it as an awareness ad, then retarget engaged users with the ingredient-callout version.
About this creative
This square creative from Gong cha announces its new Horchata Collection. Three branded cups are arranged in a triangle: a Horchata Coffee Bobaccino on the left, a Horchata Milk Tea over ice in the front and a Horchata Tea Bobaccino on the right. The two blended drinks have thick foam tops dusted with cinnamon, and all three have black pearls at the bottom. Each drink is identified with a small label and a curved yellow arrow. The headline, Introducing the new Horchata Collection, sits across the top in condensed navy capitals, with the word new highlighted in a yellow box. The background splits diagonally between warm coral and deep navy, creating energy without distracting props. A single cinnamon stick in the corner hints at the flavour. Condensation on the cups makes them look cold and fresh. The result is a crisp, on-brand menu launch that reads instantly in a feed.
Meta ad · 338 × 600 · Bubble Tea
Horchata Bubble Tea Collection Launch Ad Template
This square launch ad from Gong cha introduces a three-drink Horchata Collection. It is a clean product shot with arrow labels on a bold two-colour background. Use it as a template for new product collections, flavour launches and chain-wide menu announcements on social media.
Added
All brand names and logos are property of their owners. Adplaylist is not affiliated with or endorsed by these brands.
Details
Ad copy
Primary text
Introducing the new Horchata Collection ✨ Creamy, cinnamon-forward horchata three ways: Horchata Milk Tea, Horchata Tea Bobaccino and Horchata Coffee Bobaccino, all with pearls. Here for a limited time at Gong cha.
Description
Three new drinks, here for a limited time
On-image text
Introducing the NEW Horchata Collection. | Horchata Coffee Bobaccino with Pearls | Horchata Milk Tea with Pearls | Horchata Tea Bobaccino with Pearls | Gong cha
Headline ideas for this template
- 1Horchata, now with pearls
- 2Three new ways to sip horchata
- 3Your favourite cinnamon classic, boba style
- 4Meet the Horchata Collection
- 5New at Gong cha: horchata three ways
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
Browse similar by tag
