Key takeaways
- Format: Bundle product shot with strike-through price and benefit labels.
- Best for: Wellness bundles, drinkware sets, supplements and new-year or seasonal sales.
- Hook: 'Your Year of Hydration' – a resolution-style promise tied to a price drop.
- Reuse it: Show every item in the bundle, add a strike-through price and two benefit tags.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Taps into resolution season
Framing the year as a year of hydration connects the product to new-year goals, when motivation and spending on health peak.
- 02
Strike-through anchors value
Showing £38.00 crossed out next to £29.99 makes the saving obvious and creates a sense of a deal.
- 03
Everything included is visible
Bottle, sleeve and four flavours laid out together answer 'what do I get?' and increase perceived value.
- 04
Benefit tags remove objections
Zero Sugar and Essential Vitamins reassure health-conscious buyers that flavoured water won't undo their goals.
Full creative breakdown
Who this ad targets
This ad targets UK adults aged roughly 22–50 setting health and wellness goals, especially in January. They want to drink more water but find plain water boring, and they are attracted to flavour without sugar. Gym-goers, office workers, students and people starting fitness routines are core segments. The stylish bottle and sleeve also make it attractive to gift buyers and shoppers who value aesthetic, Instagram-friendly accessories.
Copywriting analysis
The headline uses the familiar 'Your year of ___' resolution formula, which personalises the message and adds aspiration. Putting the year first creates timeliness and urgency, but dates the ad quickly. The price label is direct: an anchor price crossed out and Now in bold for the new price. Zero Sugar and Essential Vitamins are short, scannable claims that address the main concerns about flavoured drinks. The copy lacks an on-image CTA and urgency such as 'Ends Sunday'. Packaging text has a typo (Efferscent) that should be corrected.
Visual design
The white seamless background gives a bright, clean e-commerce feel and lets product colours stand out. The bottle and sleeve are the tallest elements and sit centre-right as the hero. The tablet boxes, in deep reds, purples, pink and lime, add vibrant colour on the left and visually communicate flavour variety. Mint-green rounded labels match the soft wellness palette and frame the price and benefits. Loose tablets in the foreground add depth. Black uppercase sans serif typography keeps it modern and legible.
How to adapt this template for your brand
- Lay out every item in your bundle on a clean background, with the hero item tallest and central.
- Add a strike-through original price and a bold new price in a coloured label.
- Replace the year headline with your season or campaign, such as 'Your Summer of Hydration'.
- Use two short benefit tags that remove the main objections for your product.
- Add a deadline or CTA on-image to create urgency, and proofread packaging text.
Tips for health & fitness ads on Meta
On Meta, run this offer static in Feed and Stories during January or a seasonal sale, with a clear end date in the primary text. Use Advantage+ shopping campaigns and pair it with a carousel showing each flavour. In the UK, make sure the 'was' price is a genuine previous selling price to comply with CMA and ASA pricing rules. Health claims like 'essential vitamins' should match the product's actual nutrition labelling.
About this creative
This creative is a clean e-commerce studio shot on a white background. At the centre stands a matte grey insulated water bottle with a walnut wooden lid and an embossed geometric logo, next to a green linen carry sleeve with a leather strap and a Clearlife patch. On the left, four stacked boxes of Clearlife effervescent tablets in pomegranate, acai berry, dragon fruit and green tea lime show colour-coded packaging with fruit icons, and a few loose tablets sit in the foreground. The headline 2025: Your Year of Hydration spans the top in black capitals. A mint-green label on the left shows £38.00 struck through and Now £29.99. Two smaller mint labels on the right read Zero Sugar and Essential Vitamins. The new-year framing ties the purchase to resolutions, and the bundle layout shows everything included at a glance. Note the tablet boxes contain the typo 'Efferscent', and the 2025 date needs updating before reuse.
Meta ad · 1200 × 1200 · Health & Fitness
Hydration Bundle Ad Template: Your Year of Hydration
This square offer ad shows a Clearlife bundle – an insulated bottle, a green linen carry sleeve and four flavours of effervescent tablets – with a strike-through price from £38.00 to £29.99. It is a strong template for wellness and drinkware brands running new-year, bundle or seasonal discount campaigns on Meta.
Added
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Details
Ad copy
Primary text
New year, new habit. The Clearlife Hydration Bundle includes an insulated bottle, a linen carry sleeve and four flavours of zero-sugar effervescent tablets with essential vitamins. Was £38.00 – now just £29.99 for a limited time.
Description
Zero sugar, essential vitamins
On-image text
2025: YOUR YEAR OF HYDRATION | £38.00 (struck through) NOW £29.99 | ZERO SUGAR | ESSENTIAL VITAMINS | CLEARLIFE POMEGRANATE EFFERSCENT TABLETS 10 Tablets | CLEARLIFE ACAI BERRY EFFERSCENT TABLETS 10 Tablets | CLEARLIFE DRAGON FRUIT EFFERSCENT TABLETS 10 Tablets | CLEARLIFE GREEN TEA LIME EFFERSCENT TABLETS 10 Tablets | CLEARLIFE (on bottle and sleeve)
Headline ideas for this template
- 1Make This Your Year of Hydration
- 2Bottle, Sleeve and 40 Tablets – £29.99
- 3Flavour Your Water, Not Your Waistline
- 4Save £8 on the Complete Hydration Kit
- 5Zero Sugar. All Flavour. One Bundle.
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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