Key takeaways
- Format: Text-only offer card with a giant serif headline on a brand colour.
- Best for: Acquiring new customers with a free trial or first-session offer.
- Hook: Get 1 Free in huge letters.
- Reuse it: Keep the layout and swap in your own free or trial offer and brand colour.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Free beats discount
A free treatment removes all financial risk. It is the strongest possible entry offer for a service people are curious about.
- 02
Clear audience label
NEW PATIENT OFFER tells viewers immediately who qualifies. It also creates a sense of being welcomed in.
- 03
Small, low-commitment area
Limiting it to underarms keeps costs low for the clinic. For customers it is a quick, easy first try that leads to bigger packages.
- 04
Premium simplicity
Serif type on soft pink feels upscale, not bargain-bin. The offer feels generous without cheapening the brand.
Full creative breakdown
Who this ad targets
The ad targets women roughly 20 to 40 in the US who have never tried laser hair removal and want a risk-free way to test it. It suits people who shave or wax underarms frequently, are curious about pain and results, and live near a LaserAway location. It is ideal for prospecting audiences and for retargeting visitors who viewed hair removal pages but did not book.
Copywriting analysis
The copy is stripped to the essentials. NEW PATIENT OFFER sets eligibility up front, which filters the audience and avoids frustrating existing patients. Get 1 Free is short, active and unmissable, using the digit 1 for faster scanning. Laser Hair Removal Treatment clarifies the service, and (Underarms) sets clear expectations about the area, preventing disappointment. The footnote symbols and Subject To Offer Terms keep it legally safe. With no adjectives or fluff, every word earns its place, letting the strength of a free offer do the persuading.
Visual design
A flat pastel pink 9:16 canvas with centred, stacked typography and generous white space. Dark charcoal is used for all text, giving strong contrast without harshness. The large serif Get 1 Free mirrors the serif logo for cohesion, while sans-serif supporting lines improve legibility. A thin outlined pill adds a subtle UI-like element. No photography keeps the message focused and the production cost near zero.
How to adapt this template for your brand
- Choose a free or trial offer limited to a small, low-cost version of your service.
- Set a flat background in a soft version of your brand colour.
- Add your logo at the top and an outlined pill label stating who the offer is for.
- Make the offer the biggest text using a serif or display font, then add the service and scope below.
- Include offer terms in small text and link to a booking page that applies the offer automatically.
Tips for hair removal ads on Meta
Designed for Meta Stories and Reels at 9:16, this text-only card loads fast and reads instantly. Keep text in the central safe zone so Story UI doesn't cover it. Use it as a conversion-focused ad with a Book Now CTA, ideally in retargeting or local radius campaigns around clinic locations. Text-only offers fatigue quickly, so rotate colours or pair with lifestyle creatives in the same ad set.
About this creative
This vertical creative is entirely typographic, set on a flat pastel pink background with no photography. At the top sits the LaserAway wordmark in dark charcoal serif type. Below it, a thin rounded outline pill contains the label NEW PATIENT OFFER in uppercase sans-serif, signalling exclusivity and who the deal is for. The centre of the canvas is dominated by a very large two-line serif headline, Get 1 Free, which is the clear focal point. Under it, Laser Hair Removal Treatment appears in bold sans-serif, followed by (Underarms) in a lighter weight with asterisk and caret footnote marks. A small Subject To Offer Terms line closes the stack. The colour palette is just pink and charcoal, giving it an elegant, premium feel rather than a loud discount look. The generous spacing and centred alignment make the message readable in a single glance, even while scrolling quickly through Stories.
Meta ad · 338 × 600 · Hair Removal
LaserAway New Patient Offer Ad: Get 1 Free Laser Hair Removal
This LaserAway offer ad is a clean, text-only vertical story on a soft pink background. It gives new patients one free underarm laser hair removal treatment. Use this template when your offer is strong enough to stand alone and you want a fast, low-cost creative for acquiring first-time customers.
Added
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Details
Ad copy
Primary text
New to LaserAway? Try laser hair removal on us. New patients get 1 free underarm laser hair removal treatment. Book your first visit today. Subject to offer terms.
Description
New patient offer
On-image text
LaserAway | NEW PATIENT OFFER | Get 1 Free | Laser Hair Removal Treatment (Underarms)*^ | Subject To Offer Terms
Headline ideas for this template
- 1Your First Laser Treatment Is On Us
- 2Try Laser Hair Removal Free
- 3New Here? Get A Free Underarm Session
- 4Smooth Underarms, Zero Cost
- 5Free Treatment For First-Time Patients
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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