Key takeaways
- Format: Split-tone editorial beauty portrait with gold serif headline and booking CTA.
- Best for: Lash studios, brow bars and beauty salons selling premium appointments.
- Hook: The colour/black-and-white split face stops the scroll and draws the eye to the lashes.
- Reuse it: Swap in your own client portrait, keep the split-tone and gold palette, change the headline.
Available sizes
What is a lifestyle ad?
A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.
See all lifestyle ads →Why this lifestyle ad works
- 01
Pattern-interrupt visual
The half-colour, half-monochrome face is unusual in a beauty feed, so it earns a second look and keeps attention on the eyes.
- 02
Symmetry focuses on the product
A centred, symmetrical face with hands framing it creates natural leading lines toward the lashes, the actual service being sold.
- 03
Premium colour cues
Gold gradients, serif type and jewellery signal luxury, which justifies a higher price point for the treatment.
- 04
Clear single action
One high-contrast Book Now button tells viewers exactly what to do, reducing friction for appointment bookings.
Full creative breakdown
Who this ad targets
This ad targets style-conscious women aged roughly 20–45 who already invest in their appearance and want a low-maintenance, polished look. They value salon quality over DIY strip lashes and are willing to pay for a premium experience. Typical audiences include beauty and makeup followers, brides-to-be, busy professionals who want to skip mascara, and people living within driving distance of the studio. Lookalikes of past bookers and engagement with beauty creators are strong targeting options.
Copywriting analysis
The headline “Eyes that Captivate.” is short, emotional and outcome-focused: it sells how the customer will be perceived, not the technical service. The full stop adds confidence and finality. The subline stacks three aspirational adjectives – elevated, effortless, exquisitely defined – creating rhythm and reinforcing the luxury promise, while “Discover the art of the perfect gaze” frames lash application as craftsmanship. The copy avoids price or technical jargon, which keeps the tone premium. The Book Now CTA is direct and action-oriented. A possible improvement would be adding a proof point such as years of experience or an introductory offer.
Visual design
The layout is centred and vertical, with the face occupying the top two-thirds and text stacked in the bottom third. A light grey background keeps the palette clean so gold and skin tones stand out. The split-tone treatment adds editorial drama, and the copper divider ties into the gold logo and headline gradient. Typography pairs an elegant high-contrast serif headline with a clean sans-serif subline and button, giving hierarchy and readability. The logo sits top right, out of the subject's way.
How to adapt this template for your brand
- Replace the portrait with a high-resolution close-up of your own client or model, keeping the face centred and symmetrical.
- Recreate the split-tone effect by desaturating one half of the image and adding a thin accent-colour divider.
- Swap the logo, handle and brand colours, keeping one metallic or accent shade for headline and button.
- Rewrite the headline around the outcome your clients want, e.g. confidence, waking up ready or a natural look.
- Change the CTA to match your booking flow (Book Now, Book a Consultation, Claim Offer) and link to your scheduler.
Tips for lashes ads on Meta
On Meta, run this square creative in Feed and Explore, and create a 4:5 version with extra space above the face for more mobile real estate. Use lead or booking objectives with a radius around your studio. On Google, use it in Performance Max and Display with short headlines like “Lash Extensions Near You”. Keep the bottom text area clear of Instagram's UI overlays when making a Stories version, and test the split-tone against a full-colour variant.
About this creative
This Divine Lashes creative is a luxury beauty ad for a lash extension studio. A close, symmetrical portrait of a woman fills the frame, her hands cupping her face with gold and silver rings. The image is split vertically down the middle: the left half is in warm full colour, the right half in black and white, with a thin copper stripe running along the edge. The split pulls the eye straight to the centre of the face, where full, wispy lash extensions frame the eyes. A gold monogram logo with an eyelash motif sits top right. In the lower third, a large gradient-gold serif headline reads “Eyes that Captivate.”, followed by a two-line white subline promising an elevated, effortless, exquisitely defined look. A rounded gold Book Now button and the @DivineLashes handle complete the layout. The soft grey background, gold accents and editorial styling position the brand as premium and appointment-worthy.
Meta ad · 1200 × 1200 · Lashes
Lash Extensions Ad Example: Divine Lashes “Eyes that Captivate”
This square lash extensions ad from Divine Lashes uses a striking split-tone beauty portrait to make lashes the centre of attention. It is a lifestyle-format image ad built for Meta and Google placements, ideal for lash studios and beauty salons that want premium positioning and more booked appointments.
Added
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Details
Ad copy
Primary text
Your lashes, perfected. ✨ Our lash artists create elevated, effortless sets tailored to your eye shape, so you wake up camera-ready every single day. Appointments fill fast – book your lash session today.
Description
Book your lash extension appointment
On-image text
DIVINE LASHES | Eyes that Captivate. | Elevated, effortless, and exquisitely defined. Discover the art of the perfect gaze. | BOOK NOW | @DivineLashes
Headline ideas for this template
- 1Wake Up With Perfect Lashes
- 2The Art of the Perfect Gaze
- 3Lashes That Do the Talking
- 4Skip the Mascara, Keep the Wow
- 5Your Signature Lash Look Awaits
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
