Key takeaways
- Format: Spokesperson lifestyle shot with product and a short recruitment promise.
- Best for: B2B partner, dealer or installer recruitment campaigns.
- Hook: 'Win More Business' - a direct, competitive promise.
- Reuse it: Pair a confident pro with your product and a three-word outcome.
Available sizes
What is a lifestyle ad?
A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.
See all lifestyle ads →Why this lifestyle ad works
- 01
Confidence is contagious
The hands-on-hips pose and smile project success. Viewers associate joining with that confidence.
- 02
Competitive promise
'Win More Business' speaks to winning jobs from competitors. It is direct and outcome-focused.
- 03
Product in the shot
The DUAL Inverter unit shows exactly what dealers will sell and install. It grounds the offer in a real product.
- 04
Consistent campaign system
Same layout, logo, button and slogan as the indoor version. It allows clean A/B testing of the scene and message.
Full creative breakdown
Who this ad targets
Owners and lead technicians of HVAC contracting businesses in the US, especially those focused on residential heat pumps and ductless systems. They are competitive, want to win more bids, and value a recognisable brand that homeowners trust. This version, with a confident male technician outdoors, likely tests a more traditional trades audience, while the indoor version tests a customer-service angle. Both aim to drive dealer programme sign-ups.
Copywriting analysis
The copy is stripped to two lines. 'Become an LG Pro Dealer' repeats the campaign's core invitation, building consistency across the series. 'Win More Business' replaces the softer 'grow your business and reputation' with a sharper, competitive verb. 'Win' suggests beating rivals and closing more jobs, which resonates with contractors who bid for work. It is short enough to read in a second. As with the sister ad, it lacks specifics about what dealers get, so it relies on the brand's pull and the landing page to explain programme benefits, margins and support.
Visual design
The design uses a muted grey and white palette from the siding, with the LG red reserved for the logo, the unit badge and the CTA button. The spokesperson fills the centre-right of the frame, and text sits in the open siding on the left. The outdoor setting with porch furniture keeps it residential and relatable. The composition is balanced: text and button left, person centre, furniture right, product bottom left.
How to adapt this template for your brand
- Cast a confident, relatable pro in branded workwear.
- Place your product in the frame where it is clearly visible.
- Write a two-line headline: an invitation plus a short outcome.
- Keep logo, button and slogan positions identical across variants.
- A/B test outdoor vs indoor scenes and outcome wording.
Tips for hvac ads on Meta
On LinkedIn, target HVAC company owners and contractors and run both LG variants as an A/B test to see whether the competitive or reputation angle drives cheaper sign-ups. On Meta, use Advantage+ placements but check that the button and headline stay visible in square and 4:5 crops. Send traffic to a short application form, and retarget visitors with a carousel showing programme benefits.
About this creative
This square LG ad is a sister creative to LG's other Pro Dealer recruitment ads, this time set outdoors. A fit, smiling man with sandy hair, wearing a dark grey LG-branded polo shirt and khaki trousers, stands with his hands on his hips in a confident power pose on a wooden porch. Behind him is grey horizontal siding, a window and a small evergreen shrub. To his left, on the ground, sits a white LG DUAL Inverter outdoor heat pump unit with the red LG logo, and a wicker chair and wooden side table sit to his right. The LG logo appears top left in white. White and black text reads 'Become an LG Pro Dealer' and 'Win More Business'. A red pill-shaped 'Sign Up' button sits on the left, and 'Life's Good.' is in the bottom right corner. The ad relies on the spokesperson's confidence to suggest success for dealers who join.
Meta ad · 338 × 600 · HVAC
LG Pro Dealer Ad: Win More Business
This square LG ad recruits HVAC dealers with a confident technician standing beside an LG DUAL Inverter outdoor unit on a porch. The headline promises one thing: win more business. Use it as a template for B2B partner recruitment where a strong, relatable spokesperson carries the message.
Added
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Details
Ad copy
Primary text
Ready to win more jobs? LG Pro Dealers get the backing of a brand homeowners know, plus product training, marketing tools and support for LG ductless and heat pump systems. Sign up and start growing.
Description
Join LG's HVAC dealer network today.
On-image text
LG | Become an LG Pro Dealer | Win More Business | Sign Up | LG DUAL Inverter | Life's Good.
Headline ideas for this template
- 1Win More HVAC Jobs With LG
- 2Be the LG Pro Homeowners Ask For
- 3Close More Heat Pump Deals as an LG Dealer
- 4Stand Out From Local Competitors With LG
- 5Sign Up to Become an LG Pro Dealer
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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