Key takeaways
- Format: Portrait + three short feature callouts
- Best for: Certifications and part-time courses
- Hook: 'Certified in 6 months.'
- Reuse it: Swap callouts for your duration, effort and flexibility
Available sizes
What is a feature callout ad?
A feature callout ad is a static image that shows a single product with short text labels pointing to its key features or benefits, usually joined to the product by thin lines. It explains several selling points at a glance without a long caption, which is why it's common for supplements, skincare, electronics and kitchenware.
See all feature callouts ads →Why this feature callouts ad works
- 01
Objections answered
Duration, weekly effort and flexibility are covered in seven words.
- 02
Trusted face
Jay Shetty's calm expression lends credibility and warmth.
- 03
Premium minimalism
Neutral tones and white space feel high-end, fitting a premium course.
- 04
One accent color
Orange connects logo and CTA for a clear path to click.
Full creative breakdown
Who this ad targets
This ad targets adults aged 25–50 with full-time jobs or families who are interested in becoming life coaches, often career-changers in HR, teaching, healthcare or wellness. Many follow Jay Shetty's podcast and books. Their main worry is time, so the ad emphasises a part-time, flexible path to certification, driving leads into an application or info session for a high-ticket programme.
Copywriting analysis
The copy is three short declarative sentences with periods, giving a calm, confident rhythm. 'Certified in 6 months.' is the outcome and timeframe. '5–7 hours a week.' quantifies effort, making it feel manageable. 'Around your life.' addresses flexibility emotionally. No price or hype keeps it premium. 'Start now →' is action-oriented and the arrow implies a simple next step.
Visual design
Centered seated portrait on a neutral, warm background. Logo top-center, bold black headline, two callouts flanking the head, and an orange pill button overlapping the bench at the bottom. Soft natural light and earthy wardrobe colors create a calm, mindful feel.
How to adapt this template for your brand
- Shoot your founder or coach seated, calm, against a neutral wall
- Write one outcome headline with a timeframe
- Add two short callouts about effort and flexibility
- Place callouts on either side of the head
- Use one brand accent for logo and CTA
Tips for life coaching ads on Meta
Works across Facebook and Instagram feed at 1:1. For Stories, add vertical space above and below and keep callouts in the middle third. Use lead forms or an application landing page. For high-ticket programmes, retarget viewers with testimonial and curriculum ads. Keep the claims consistent with the actual programme length to pass review.
About this creative
This square creative is calm and minimal. Jay Shetty sits on a light wooden bench against a warm off-white wall, wearing an olive overshirt and white tee, hands clasped, looking straight at the camera with a soft, confident expression. The small orange Jay Shetty Certification School logo sits at the top. Beneath it, a bold black headline reads 'Certified in 6 months.' Two callouts flank his head: '5–7 hours a week.' on the left and 'Around your life.' on the right. A bright orange rounded button at the bottom says 'Start now →'. The design answers the three biggest questions prospective students have, how long, how much time per week, and whether it fits their life, without any long copy. The neutral palette and natural styling feel premium and trustworthy, matching Jay Shetty's mindful brand. The single orange accent ties the logo and button together.
Meta ad · 338 × 600 · Life Coaching
Life Coaching Ad Template: Three Callouts That Answer Every Objection
This square ad from Jay Shetty Certification School sells life coach training with three short callouts: certified in 6 months, 5–7 hours a week, around your life. A calm portrait on a neutral background keeps it premium. Use it as a template for certifications, courses and programmes where time commitment is the main objection.
Added
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Details
Ad copy
Primary text
Become a certified life coach in 6 months, studying 5–7 hours a week around your life. Train with Jay Shetty Certification School.
Description
5–7 hours a week, around your life
On-image text
Jay Shetty Certification School. Certified in 6 months. 5-7 hours a week. Around your life. Start now →
Headline ideas for this template
- 1Certified in 6 months
- 2Become a life coach, part-time
- 3Train with Jay Shetty around your life
- 45–7 hours a week to a new career
- 5Start your coaching journey now
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
