Key takeaways
- Format: Negative-space product shot: branded packaging arranged to form a seasonal shape.
- Best for: Logistics, shipping, e-commerce and B2B brands sending holiday or new-year greetings.
- Hook: A Christmas tree that appears only in the gaps between the parcels.
- Reuse it: Arrange your own product or packaging so the empty space forms a holiday icon.
Available sizes
What is a product shot ad?
A product shot ad puts the product itself at the centre of the frame, usually on a clean or styled background with little text. It works best when the packaging or product is distinctive enough to stop the scroll and the viewer already understands what it does.
See all product shot ads →Why this product shot ad works
- 01
Clever negative space
The tree only exists in the gap between boxes, creating a small 'aha' moment. That moment of discovery makes people look longer and remember the brand.
- 02
The product is the decoration
Every element is ParcelPoint packaging, so the brand is present without a sales pitch. The logo repeats a dozen times naturally.
- 03
Authentic details tell the story
Shipping labels with origins, destinations and 'Fragile' tags hint at global delivery. They quietly communicate what the company does.
- 04
A premium, restrained palette
Navy, gold, silver and a single red bow feel elegant rather than loud. This suits a B2B audience and stands out from typical red-and-green holiday posts.
Full creative breakdown
Who this ad targets
Existing business customers, e-commerce merchants and partners of a shipping or logistics company. On LinkedIn, it reaches operations managers, online store owners and procurement teams who rely on carriers during the busy peak season. The goal is goodwill and brand recall rather than direct sales, thanking customers for the year and keeping ParcelPoint top of mind before new-year contract decisions.
Copywriting analysis
The on-image copy is short and classic: 'Seasons Greetings from ParcelPoint' and 'Best wishes for the new year'. This keeps the tone warm and professional, which suits a B2B greeting. The brand name is set larger and bolder than the rest, making sure it is the one thing people read. The real storytelling happens in the label copy on the boxes: parcel IDs, weights, 'Express', 'London to Tokyo' and 'Books & Tech' quietly prove that the company ships worldwide. One detail to fix: 'Seasons Greetings' should carry an apostrophe ('Season's Greetings'). A primary text that thanks customers for shipping together this year would add more warmth.
Visual design
The composition is symmetrical and top-down, with navy boxes framing a warm gold triangle in the centre. The contrast between cool navy and warm gold makes the tree shape pop instantly. Silver baubles and a dark star add festive texture without clutter. The single red velvet bow at the bottom right provides one accent colour that draws the eye. White text sits in the centre of the tree, the calmest area of the image.
How to adapt this template for your brand
- Gather your branded packaging, products or business cards in one brand colour.
- Arrange them on a contrasting background so the gap forms a holiday shape (tree, star, snowflake).
- Add a few small decorations such as baubles, a star or a ribbon for festive detail.
- Include realistic labels or details that hint at what your company does.
- Place a short greeting with your brand name in the centre of the shape.
Tips for e-commerce / dtc ads on LinkedIn
This is ideal for LinkedIn company pages and as a December brand post on Instagram and Facebook. On LinkedIn, pair it with a short thank-you message and a stat about the year, like parcels delivered. For paid use, run it as a low-budget awareness campaign to customer lists and lookalikes. Keep the square format, since the symmetry breaks if cropped to 9:16; create a separate vertical version if needed.
About this creative
This holiday creative for ParcelPoint uses a top-down flat lay of navy-blue branded shipping boxes. The boxes are arranged around the edges so that the gold surface showing between them forms the clear silhouette of a Christmas tree, complete with a trunk made by a gap at the bottom. A dark metallic star sits at the tip of the tree, and small silver baubles are placed on several boxes like decorations. Near the bottom right, one parcel is wrapped with a deep red velvet bow. Each box carries the white ParcelPoint 'P' logo and realistic shipping labels such as parcel ID, weight, delivery type, origin London, destination Tokyo, and a 'Fragile – Books & Tech' tag. In the centre of the gold tree, white text reads 'Seasons Greetings from ParcelPoint – Best wishes for the new year'. The result is a clever, premium greeting that is unmistakably about shipping.
LinkedIn ad · 1200 × 1200 · E-commerce / DTC
Logistics Holiday Ad Template: Christmas Tree Made of Parcels
This square holiday ad for ParcelPoint arranges navy branded parcels so the gold gap between them forms a Christmas tree. It is a smart negative-space product shot that turns packaging into a seasonal symbol, ideal for logistics, shipping, e-commerce and B2B brands sending season's greetings.
Added
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Details
Ad copy
Primary text
Every parcel you sent this year helped someone celebrate. Thank you for shipping with us. From the whole ParcelPoint team: season's greetings and best wishes for the new year.
Description
Best wishes for the new year
On-image text
Seasons Greetings from ParcelPoint | Best wishes for the new year | ParcelPoint | parcelpoint.io | Parcel ID: PP-990-1 | Contents: Gift | Weight: 2.1 kg | Delivery type: Express | Recipient: Holiday Gift Co. | Order #: 10023 | Origin: London | Destination: Tokyo | Quantity: 1 | Fragile | Contents: Books & Tech
Headline ideas for this template
- 1Delivering Holiday Cheer, One Parcel at a Time
- 2Thanks for Shipping With Us This Year
- 3Wrapped, Packed and Ready for the New Year
- 4Our Favourite Delivery: Season's Greetings
- 5From Our Hub to Your Home: Happy Holidays
