Key takeaways
- Format: UGC-style story ad showing the loyalty app in use at checkout.
- Best for: Retail, fuel, coffee and restaurant chains promoting a rewards app to existing visitors.
- Hook: A habit-based question: "Already stopping at Maverik?"
- Reuse it: Show the app on a real phone at the exact moment of purchase, with a question about existing behaviour.
Available sizes
What is a UGC ad?
A UGC (user-generated content) ad looks like something a real customer posted: phone-quality photos, casual wording and a personal point of view. Because it blends into the feed and reads as genuine experience, it often earns more trust than a polished brand ad.
See all ugc ads →Why this ugc ad works
- 01
Targets an existing habit
The question speaks directly to people who already visit. It positions the app as a free bonus on something they do anyway, not a new commitment.
- 02
Shows the reward in context
The punch card on screen next to an energy drink makes the reward concrete. Viewers instantly see how buying ten cans leads to a free one.
- 03
Authentic UGC feel
A handheld photo with real store clutter looks like a friend's story, so it blends into the feed and earns more trust than a branded graphic.
- 04
Native story text styling
White rounded caption boxes copy Instagram's own text tool, which makes the ad feel organic and keeps the message readable over a busy photo.
Full creative breakdown
Who this ad targets
The ad targets existing Maverik customers in the western US: commuters, truckers, road trippers and outdoor enthusiasts who regularly stop for fuel, snacks and drinks. Energy drink buyers are a clear focus, likely younger adults aged 18 to 40 who make frequent, small purchases. These people are already in the store, so the goal is not awareness but app adoption and repeat visits. Location-based targeting around Maverik stores and retargeting of past website visitors would suit this creative well.
Copywriting analysis
The copy uses a two-part structure that works well in stories. The opening question, "Already stopping at Maverik?", is a filter: anyone who answers yes in their head feels addressed, and it frames the program as low effort. The second line chains three simple verbs, join, grab and earn, which walk the viewer through the whole journey in one breath. "Your favorites" keeps it personal and open-ended, while "punches toward freebies" uses playful, familiar punch card language rather than points or tiers. The sparkle emoji adds a casual, social-native tone. The detailed rule, ten cans for one free, is left on the phone screen, so the caption stays short.
Visual design
The creative is a vertical, handheld photo with a natural depth of field: hands and phone are sharp, while the store background is slightly softer. The bright red punch card on the phone screen and the Red Bull can are the strongest colour accents, pulling the eye to the reward. Two white rounded text boxes with bold black type create clear contrast over the busy background. Real store details, such as the card reader, snack bags and coolers, prove the setting is genuine without needing a logo up front.
How to adapt this template for your brand
- Photograph a real customer or staff member holding your app at the till or point of use.
- Open the app on the exact reward screen, such as a punch card or points balance.
- Write a hook question about something your audience already does.
- Add a short caption with three verbs that explain how to join and earn.
- Use native-style rounded text boxes and keep them away from story UI zones.
Tips for fuel ads on Meta
This creative suits Instagram and Facebook stories and reels, where UGC-style vertical images perform best. Pair it with an app install objective or a link to the App Store and Google Play. Use location targeting around your stores and custom audiences of past customers to reach people who already visit. Keep the photo a little imperfect; overly polished edits lose the native feel. Test a short video version of the same moment, scanning the app at checkout, for reels placements.
About this creative
This 9:16 story ad from convenience store and fuel chain Maverik looks like a phone photo taken by a customer at the checkout. In the foreground, a pair of hands holds up a smartphone showing the Adventure Club app, open on an energy drinks punch card that promises one free can after ten. A can of Red Bull sits on the counter next to the card reader, while the store's self-checkout screen, drink coolers, snack shelves and bags of Doritos and Lay's fill the background, with mountains visible through the windows. Two white rounded text boxes sit across the top half. The first asks, "Already stopping at Maverik?" The second explains the offer: join Adventure Club, grab your favourites, and earn punches toward freebies, finished with a sparkle emoji. The style is casual and native to social stories, with no polished studio lighting, making the rewards program feel easy and everyday.
Meta ad · 338 × 600 · Fuel
Loyalty App Ad Template: Maverik Adventure Club UGC Story
This loyalty app ad from Maverik is a vertical UGC story filmed at a real convenience store checkout. A shopper holds up the Adventure Club app showing an energy drink punch card, making it a practical template for retailers, fuel stations and apps promoting rewards programs to existing customers.
Added
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Details
Ad copy
Primary text
Grabbing an energy drink on the way? Scan your Adventure Club app at checkout and every can counts toward a free one. Download the Maverik app and start earning today.
Description
Join Maverik Adventure Club for free
On-image text
Already stopping at Maverik? | Join Adventure Club, grab your favorites, and earn punches toward freebies! ✨ | (on phone) Energy Drinks Punch Card – Enjoy any 10 cans of the following energy products and you'll get 1 free!
Headline ideas for this template
- 1Your Daily Stop Just Started Paying You Back
- 210 Cans In, 1 Can Free
- 3Same Snacks. Now With Rewards.
- 4Scan, Sip, Earn: Join Adventure Club
- 5Stop for Fuel, Leave With Freebies
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
