Key takeaways
- Format: Hand-drawn Venn diagram comparing two products and their shared ingredient.
- Best for: Brands explaining bundles, product pairings or a hero ingredient across a range.
- Hook: A familiar Venn diagram that feels like a meme, not an ad.
- Reuse it: Put each product in a circle and your key shared benefit or ingredient in the overlap.
Available sizes
What is a comparison ad?
A comparison ad sets the product against an alternative, such as a competitor, the old way of doing things or a cheaper option, usually in a two-column layout or table. It helps buyers who are already weighing options see quickly why this one is the better choice.
See all comparison ads →Why this comparison ad works
- 01
Native, meme-like format
Venn diagrams are a well-known social media meme, so the ad blends into the feed and invites a closer look.
- 02
Explains the bundle visually
The overlap instantly shows why the two products belong together: they share Calming Magnesium.
- 03
Hand-drawn warmth
Sketchy lines and marker lettering feel personal and approachable, standing out from polished studio shots.
- 04
Ingredient takes centre stage
Placing 'Calming Magnesium' in the middle builds ingredient recognition across the whole product line.
Full creative breakdown
Who this ad targets
This ad targets US women aged roughly 22–40 who are active on Instagram and enjoy playful, meme-style content. They are curious about wellness ingredients like magnesium and may already use one Flamingo product. It is a strong fit for cross-selling existing lotion buyers into the strips, or vice versa. It also suits people at the awareness stage who need a quick, friendly explanation of how a two-step ritual works.
Copywriting analysis
The copy is minimal and works with the diagram rather than explaining it. 'Lotion' is a simple label, while 'strips = the nightly ritual' uses an equals sign, a shorthand common in notes and memes, to define the product's role. Putting 'Calming Magnesium' in the overlap does the persuasive heavy lifting: it tells the viewer the two products share a benefit without a single sales sentence. The arrow note 'Silky, non-greasy finish' adds a sensory detail, though it technically describes the lotion. The overall voice is casual and conversational, matching the hand-drawn style.
Visual design
The ad has a sketchbook aesthetic: black hand-drawn circles, marker-style handwriting and illustrated versions of the real packaging. The pale pink background is soft and on-brand, while purple accents on the cap, tab, arrow and logo tie everything together. The two circles create a symmetrical, balanced composition with the overlap as the natural focal point. Large text labels at the top give an instant read of the diagram's structure.
How to adapt this template for your brand
- Choose two products that share an ingredient, benefit or use case.
- Draw two overlapping circles and label each with a product name or role.
- Illustrate or place each product inside its circle.
- Write the shared ingredient or benefit in the overlap in bold.
- Add a small arrow and note for one extra benefit, then your logo and disclaimer.
Tips for body care ads on Meta
This 4:5 creative works best in Instagram and Facebook feeds, where meme formats earn high engagement and shares. Use it in carousel ads as the explainer card after a product shot. Keep handwriting large enough to read on small phones. For Stories, stack the circles vertically in 9:16. Test this illustrated style against photo-based ads, as illustrated creatives often lower CPMs by looking less like ads.
About this creative
This portrait ad from Flamingo uses a hand-drawn Venn diagram on a pale pink background. Two large black-outlined circles overlap in the centre. The left circle is labelled 'Lotion' and contains an illustrated Calming Magnesium Body Lotion tube with its purple massage cap. The right circle is labelled 'strips = the nightly ritual' and holds an illustration of the Calming Magnesium Ingestible Strips box with its purple tab. In the overlapping section, 'Calming Magnesium' is written in bold handwriting, highlighting the ingredient both products share. A curved purple arrow points into the overlap from a note below that reads 'Silky, non-greasy finish'. All lettering uses a casual marker-style font, giving the ad a playful, whiteboard feel. The Flamingo logo sits bottom right in purple, and an FDA disclaimer runs along the bottom edge. The format feels more like a meme or explainer than a traditional product ad.
Meta ad · 338 × 600 · Body Care
Venn Diagram Ad Template: Flamingo Calming Magnesium Duo
This Flamingo ad uses a hand-drawn Venn diagram to compare its Calming Magnesium Body Lotion and Ingestible Strips. Each product gets a circle, and the overlap names the shared hero ingredient. The sketchy, notebook style feels native to social. Use this 4:5 comparison format to explain bundles, product lines or shared ingredients.
Added
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Details
Ad copy
Primary text
Two products, one calming ingredient. 💜 Smooth on Flamingo's Calming Magnesium Body Lotion for a silky, non-greasy finish, then make our Calming Magnesium Ingestible Strips your nightly ritual. Better together.
Description
Calming Magnesium, inside and out.
On-image text
Lotion | strips = the nightly ritual | Calming Magnesium | Silky, non-greasy finish | flamingo Calming Magnesium Body Lotion | flamingo Calming Magnesium Ingestible Strips – Vegan dietary supplement | flamingo | *These statements have not been evaluated by the FDA. Not intended to diagnose, treat, cure, or prevent any disease.
Headline ideas for this template
- 1Inside + out = calm.
- 2Where your skin and sleep routine meet.
- 3One ingredient, two rituals.
- 4The overlap your evenings need.
- 5Magnesium, twice as nice.
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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