Key takeaways
- Format: Offer / Discount story with a multi-brand product grid
- Best for: Multi-brand retailers running seasonal or holiday sales
- Hook: A dollar-off figure: Save up to $850
- Reuse it: Pair one big savings number with a grid of the brands you carry
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Dollar-off reads bigger
On high-ticket mattresses, $850 off feels more tangible than a percentage discount.
- 02
Brand names build trust
Showing six known mattress brands proves selection and borrows their credibility.
- 03
Seasonal cue without clutter
Leaf outlines and a few yellow maple leaves signal a fall sale without crowding the offer.
- 04
Grid shows real choice
Six different mattresses let shoppers spot a style they like and imagine visiting the store.
Full creative breakdown
Who this ad targets
This ad targets local mattress shoppers in Mattress Warehouse's US store footprint who are ready to buy within weeks and want to compare brands in person. They are likely 30 to 65, homeowners or families replacing an old mattress, and price-sensitive enough to respond to a seasonal sale. Many already know brands like Serta, Sealy or Beautyrest and want to try them before buying. The offer also appeals to shoppers who might otherwise buy direct from Casper or Helix online.
Copywriting analysis
The copy is stripped to three elements: brand, offer and scope. Save up to $850 puts the biggest possible saving front and center, with the small up to keeping it accurate without weakening the visual punch. Warehouse-Wide extends the offer across the whole store and cleverly echoes the retailer's own name, reinforcing brand recall. There is no product description because the brand logos do that job, letting the shopper fill in the rest. The ad leaves urgency and the deadline to the primary text and CTA, which keeps the image clean and lets it be reused across the length of the sale.
Visual design
The ad uses a soft sage green background with white leaf outlines and yellow maple leaves for an autumn feel. The red script-and-block logo and black condensed headline create strong contrast at the top. Below, six rounded photo tiles in a clean two-column grid give equal weight to each brand, with white logos overlaid in the corners. The rhythm of the grid and generous white gutters keep a busy product mix organized and easy to scan on mobile.
How to adapt this template for your brand
- Lead with your single biggest dollar or percent saving in the largest type on the canvas.
- Add a short scope line such as storewide or sitewide so the offer feels broad.
- Show four to six product photos in a tidy grid, each labeled with a recognizable brand or model.
- Add a light seasonal background pattern that hints at the holiday or season without covering the offer.
- Use the primary text to add the sale deadline and a store or online CTA.
Tips for mattresses ads on Meta
Designed for 9:16 Stories and Reels, this layout keeps the offer in the top third where viewers look first, but check that the logo clears the profile bar. The bottom row of the grid may sit under the CTA sticker, so place your least important brand there. For local retailers, pair it with store-traffic objectives and a Get Directions CTA, and duplicate it as a 4:5 feed version with a two-by-two grid.
About this creative
This vertical story ad from Mattress Warehouse is a classic retail sale creative with a seasonal twist. The top third sits on a light sage green background patterned with outlined leaves, with yellow maple leaves tucked into the corners to signal fall. The red Mattress Warehouse logo leads, followed by a large black headline, Save up to $850, with up to set small between the words, and a bold Warehouse-Wide line underneath. The lower two thirds hold a two-by-three photo grid of mattresses in styled bedrooms, each labeled with a brand logo: Casper, Helix, Serta, Sealy, Beautyrest and Kingsdown. The grid shows breadth of choice, from foam to innerspring and pillow-top models, and reassures shoppers that the store carries the names they already know. The mix of a single big dollar figure with recognizable brands gives the ad both a reason to act now and a reason to choose this retailer over buying direct.
Meta ad · 338 × 600 · Mattresses
Mattress Sale Ad Example: Mattress Warehouse Save Up to $850
This vertical Mattress Warehouse ad combines a bold Save up to $850 Warehouse-Wide offer with a six-photo grid of mattresses from Casper, Helix, Serta, Sealy, Beautyrest and Kingsdown. Set on a leafy fall background, it is a practical template for multi-brand retailers running seasonal sales in Stories and Reels.
Added
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Details
Ad copy
Primary text
Fall into better sleep. Save up to $850 warehouse-wide on top brands like Casper, Helix, Serta, Sealy, Beautyrest and Kingsdown. Visit your local Mattress Warehouse or shop online today.
Description
Top brands on sale now
On-image text
MATTRESS Warehouse® | SAVE UP TO $850 | WAREHOUSE-WIDE | Casper | HELIX | Serta | Sealy | Beautyrest | KINGSDOWN
Headline ideas for this template
- 1Fall Mattress Sale: Up to $850 Off
- 2Top Mattress Brands, Warehouse-Wide Savings
- 3Casper, Serta, Sealy and More on Sale
- 4Save Big on Your Next Mattress
- 5Try Top Brands In-Store and Save
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
