Key takeaways
- Format: Press quote on a colour block above a lifestyle product scene.
- Best for: Brands with recognised media coverage or expert reviews.
- Hook: A trusted magazine naming a common pain: cooking proteins right.
- Reuse it: Lead with the publication's words and bold the specific benefit.
Available sizes
What is a testimonial ad?
A testimonial ad uses a real customer's words, such as a review, quote or comment, as the main message. It answers a buyer's doubts with social proof rather than brand claims, and works especially well when the testimonial is specific about who the customer is and what changed for them.
See all testimonial ads →Why this testimonial ad works
- 01
Borrowed authority
Good Housekeeping is a trusted household name in the US. Its endorsement does more than any brand claim could.
- 02
Specific pain point
Overcooked chicken and dry fish are familiar frustrations. Naming proteins makes the benefit concrete and believable.
- 03
Bold colour stops the scroll
The saturated orange block stands out in a feed full of photos. It also reinforces Tovala's brand colour.
- 04
Whole system in one shot
Oven, meals and delivery box appear together, explaining how the service works without extra copy.
Full creative breakdown
Who this ad targets
US adults who cook at home regularly but struggle to get proteins right, plus people researching meal kits who want an independent opinion before committing. They trust established lifestyle media like Good Housekeeping and value tested, reviewed products. The audience skews 30 to 55, households with families or couples, and people considering a kitchen appliance purchase who need reassurance that it performs as promised.
Copywriting analysis
The ad is built around one first-person sentence from a reviewer at Good Housekeeping. Framing the problem as 'one of my biggest dinnertime headaches' is relatable and slightly informal, so it doesn't feel like dry press copy. The colon then delivers the payoff in bold: 'cooking proteins perfectly, every time.' The phrase 'every time' promises consistency, which is the real worry with cooking meat and fish. Tovala's own name opens the sentence, so the brand is the subject of the praise. The source credit is small but clear, which is all that is needed when the publication is well known. No price or CTA on the image keeps it credible and editorial in tone.
Visual design
A clean 50/50 split separates message and proof. The top uses saturated orange with white type for maximum contrast and brand recognition. The bottom photo uses cool pale blue and marble tones, which complement the orange. The matte black oven anchors the centre, surrounded by colourful dishes arranged naturally. A hand with a fork adds movement and human presence. The overall feel is editorial and premium.
How to adapt this template for your brand
- Find the strongest quote from press, an expert or a review site that names a specific benefit.
- Place it on a solid brand-colour block in the top half, bolding the benefit phrase.
- Credit the source clearly in small bold type below the quote.
- Use the bottom half for a lifestyle photo that shows the product in use and the end result.
- Include packaging or a human hand to make the scene feel real and complete.
Tips for meal kits ads on Meta
The 4:5 format takes up the most vertical space in Facebook and Instagram feeds, so it's ideal here. Check that you have permission to use the publication's quote and name. Media quotes work well for cold audiences who don't know the brand yet. Test against a version with the logo of the publication instead of plain text, and use the headline field for the offer to add urgency.
About this creative
This 4:5 portrait ad from Tovala is split horizontally into two halves. The top half is a solid, vivid orange block with the white Tovala logo in the upper left. Below it, a large white quote reads 'Tovala has solved one of my biggest dinnertime headaches: cooking proteins perfectly, every time.' The second half of the sentence is set in bold to highlight the key benefit. The source, Good Housekeeping, is credited in small bold type. The bottom half is a bright lifestyle photo against a pale blue wall: a matte black Tovala Smart Oven sits on a marble counter with two meal trays glowing inside. Around it are several finished dishes, including a grain bowl with greens, a sliced chicken bowl, a small pastry and dipping sauces. A Tovala delivery box sits on the right, and a hand reaches in with a fork, adding life and showing the full meal kit system.
Meta ad · 338 × 600 · Meal Kits
Press Quote Split-Layout Meal Kit Ad (Tovala)
This portrait Tovala ad borrows credibility from Good Housekeeping. The top half is a bright orange panel with the magazine's quote about perfectly cooked proteins; the bottom half shows a black smart oven surrounded by finished meals and a delivery box. It's a strong template for any brand with press coverage to show off.
Added
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Details
Ad copy
Primary text
Good Housekeeping says Tovala solved one of the biggest dinnertime headaches. Get chef-made meals delivered and let the Tovala Smart Oven cook proteins perfectly, every time.
Description
As featured in Good Housekeeping
On-image text
TOVALA | Tovala has solved one of my biggest dinnertime headaches: cooking proteins perfectly, every time. | Good Housekeeping | TOVALA (on oven)
Headline ideas for this template
- 1Perfect proteins, every time.
- 2As seen in Good Housekeeping.
- 3No more dry chicken. Ever.
- 4The oven that cooks dinner for you.
- 5Editors' pick for easy weeknight meals.
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
