Collage of a brown Merrell slip-on shoe on a rock and a person carrying a wrapped Christmas tree down a snowy street — Merrell pairs a slip-on shoe with holiday errands in a snowy collage.

Key takeaways

Format: Holiday collage Story for an everyday slip-on
Best for: Comfort and casual footwear sold as easy gifts
Hook: A wrapped Christmas tree places the shoe in real holiday life
Reuse it: Show your product during the small chores of the season

Available sizes

Meta Stories/Reels (9:16)338 × 600 · JPG

What is a lifestyle ad?

A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.

See all lifestyle ads →

Why this lifestyle ad works

01
Real holiday moment
Carrying a tree home is a familiar seasonal ritual, so the shoe feels part of the holidays.
02
Simple benefit for gift buyers
'Slip-on comfort' is easy to understand for someone buying for another person.
03
Series consistency
The same collage layout and vertical line as the boot ad make the campaign easy to recognize.
04
Warm tones in a cold scene
Brown suede and orange ribbon bring warmth to the blue, snowy palette.

Full creative breakdown

Who this ad targets

This ad targets holiday shoppers aged 30 to 60 looking for a practical, comfortable gift for parents, partners or themselves. The Jungle Moc style appeals to people who value easy, cozy shoes for errands, travel and casual weekends. It also reaches existing Merrell fans who already own a Moc and may buy another as a gift. It also suits last-minute buyers.

Copywriting analysis

The series headline 'Gift the what if' keeps the emotional promise of future moments. The supporting line 'Slip-on comfort that keeps winter moving' is very practical: it names the shoe type (slip-on), the benefit (comfort) and the season (winter). 'Keeps winter moving' hints that the shoe is ready for snow and busy days. The pairing of a dreamy headline with a down-to-earth support line suits a broad gift audience who needs reassurance that the gift will actually be used. It also makes the gift feel low risk.

Visual design

Angled, overlapping photos create a dynamic scrapbook layout. The palette mixes cool winter blues and greys with warm browns and orange accents from the shoe, ribbon and tree light. The shoe close-up dominates the lower half as the hero. White vertical type on the left and a small support line bottom right mirror the boot version. Logos at the top keep the bottom clear for platform CTA buttons.

How to adapt this template for your brand

Choose a season ritual your buyers know, like a tree run or a gift shop trip.
Show the product in that ritual in one panel and close up in another.
Keep a single campaign line across products and change only the support line.
Write the support line as type + benefit + season.
Use warm accent colors to stand out in a cold palette.

Tips for footwear ads on Meta

Built for Instagram and Facebook Stories and Reels, where it fills the full screen. Keep the product name and logo out of the top 14% and bottom 20% so the profile bar and CTA button do not cover them. Pair it with a short primary text and a Shop Now button, and run it next to a 4:5 feed version of the same shot so Advantage+ placements can serve the right crop. Refresh the creative every two to three weeks to avoid fatigue.

About this creative

A vertical holiday Story ad in Merrell's 'Gift the what if' series. Tilted photo panels overlap on a dark background. The top panel shows a person in a brown jacket and black beanie walking down a snowy street, carrying a small Christmas tree wrapped in orange ribbon, with a cabin wall and parked car behind. The large lower panel is a close-up of a brown suede slip-on shoe, matching the Merrell Jungle Moc style, with a dark sole and orange heel detail, resting on a pale rock. A blurred holiday tree with a warm light sits at the left edge. Strips of forest, lake and blue sky peek out at the edges. 'Gift the what if' runs vertically up the left side in large white type. The supporting line in the lower right reads 'Slip-on comfort that keeps winter moving.' The white Merrell M sits top left and MERRELL wordmark top right.

Meta ad · 338 × 600 · Footwear

Merrell 'Gift the What If' Jungle Moc Holiday Ad

This Merrell holiday Story ad presents a brown slip-on shoe, in the style of the Jungle Moc, in a collage with a snowy street scene and holiday tree. The line 'Slip-on comfort that keeps winter moving' makes it an easy, practical gift. It is a 9:16 Meta creative.

Added 11 Oct 2026