Key takeaways
- Format: UGC-style comment bubbles as proof of demand.
- Best for: Launches, restocks or new sizes driven by customer requests.
- Hook: Five customers begging for a jumbo size before the brand even speaks.
- Reuse it: Screenshot or recreate real comments requesting your product and stack them over a themed background.
Available sizes
What is a UGC ad?
A UGC (user-generated content) ad looks like something a real customer posted: phone-quality photos, casual wording and a personal point of view. Because it blends into the feed and reads as genuine experience, it often earns more trust than a polished brand ad.
See all ugc ads →Why this ugc ad works
- 01
The crowd makes the case
Five separate voices asking for the same thing is far more persuasive than the brand claiming popularity.
- 02
Native social look
Comment bubbles with profile photos and hearts feel familiar and authentic, blending into the social feed.
- 03
Customers get the credit
'Thanks to you' makes buyers feel heard and part of the brand's story, building loyalty.
- 04
A theme-matched background
Pool water reinforces hydration and the product's blue packaging without needing to show the product.
Full creative breakdown
Who this ad targets
The ad targets existing customers and loyal followers of Cocokind, particularly people who already use the Electrolyte Water Cream and go through it quickly. It also aims at warm prospects who follow the brand but have not yet bought, using the volume of requests as social proof that the product is loved. The audience is mostly women aged 18 to 40 who engage with brands on social media and appreciate companies that listen.
Copywriting analysis
Most of the copy is written by customers, which is the core strength. The comments vary in tone, from a capitalised plea to an emoji-filled 'I need the jumbo yesterday', making them feel genuine and human. One comment explicitly mentions going through many tubes, which signals repeat purchase and product love. The brand's own text then frames the story: 'thanks to you' gives credit to the community, and 'we kept hearing the same thing' summarises the evidence. The final, larger line 'we need a bigger one' is written in the customers' voice, merging brand and community. It sets up the next card perfectly, where the brand reveals what it made.
Visual design
The rippling pool-water image gives a fresh, hydrating mood and ties to the product's water theme. White comment bubbles alternate left and right in a zigzag, creating rhythm and guiding the eye down the frame. Red hearts add small colour accents and signal approval. The bottom text block uses two type sizes, a smaller explanatory line and a large bold statement, so the key message lands even on a quick scroll.
How to adapt this template for your brand
- Collect real comments or reviews where customers asked for your product, size or feature.
- Recreate them as clean comment bubbles with profile photos and hearts, with permission where needed.
- Arrange four to six bubbles in a zigzag over a background that matches your product theme.
- Add a short brand line that thanks customers and summarises the request.
- Follow this card with one that reveals the product you made in response.
Tips for skincare ads on Meta
Place this as the second card in a Meta Feed carousel so it builds on the launch announcement. Make sure every comment is real and that you have the right to use the handles and photos, or blur them to protect privacy. This card also works on its own as a single-image ad for retargeting past purchasers. For Stories, rebuild it in 9:16 with the comments animating in one by one, which suits the sequential format well.
About this creative
This portrait feed ad from Cocokind is the second card of the JUMBO Electrolyte Water Cream carousel. The background is a bright, rippling pool-water texture in light blue, linking visually to the water and hydration theme of the product. Five white comment bubbles are stacked in a zigzag down the top two-thirds of the frame, each with a small round profile photo and a red heart, mimicking social media comments. The comments all ask for a jumbo size: one pleads for it in capitals, another calls it a potential game changer, one says they have used so many tubes they would buy a jumbo instantly, another needs it 'yesterday' with laughing emojis, and the last suggests the brand should make a jumbo. Below the bubbles, dark text explains that the cream became a best seller thanks to customers, followed by a larger bold statement that the brand kept hearing the same thing: customers need a bigger one.
Meta ad · 338 × 600 · Skincare
Cocokind Moisturizer Ad: Turning Customer Comments Into a Launch
This Cocokind carousel card uses five real-looking customer comments asking for a jumbo Electrolyte Water Cream, set over a sparkling pool-water background. A bold closing line explains that the brand kept hearing the same request. It is a UGC-style template for brands launching a product or size that customers demanded.
Added
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Details
Ad copy
Primary text
Electrolyte Water Cream became a best seller thanks to you, and you kept asking for one thing: a bigger size. So we made it. Meet the JUMBO.
Description
Clean, conscious skincare for all
On-image text
PLEASE make this in a jumbo size | A jumbo would be a game changer | YES PLEASE! I have gone through so many of these I would purchase a jumbo in a heartbeat! | I need the jumbo yesterday | You should make a jumbo size of the electrolyte water cream! | Electrolyte Water Cream has become one of our best sellers thanks to you. | And we kept hearing the same thing: we need a bigger one.
Headline ideas for this template
- 1You asked. We made it JUMBO.
- 2Made bigger because you asked
- 3The size you kept requesting
- 4Your comments made this happen
- 5Finally: the jumbo you wanted
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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