Key takeaways
- Format: Offer banner on top, colourful product box below, press badge in the corner.
- Best for: Promo-code sales, seasonal discounts and bundle offers with visual products.
- Hook: A big '30% OFF' in white on magenta that is readable at a glance.
- Reuse it: Keep the banner plus product plus press badge layout; swap colours, code and product.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Offer first, readable in a second
The discount and code sit in the top banner, so the main message lands even with a split-second scroll.
- 02
Colour does the selling
Six bright polish shades make the kit look fun and abundant, which supports the value of the deal.
- 03
Borrowed authority
The 'As seen in InStyle' badge adds editorial trust to a discount ad, which reduces 'is this a cheap brand?' doubts.
- 04
On-brand urgency colour
Magenta is both a sale colour and close to the brand's pink, so the banner feels promotional without clashing.
Full creative breakdown
Who this ad targets
This ad targets US women aged about 18–45 who already paint their own nails or want to start, and who respond to sale messaging. It suits warm audiences such as email subscribers, past site visitors and engaged social followers who know the brand and are waiting for a deal. The bright, playful colours also attract younger shoppers and gift buyers, while the InStyle badge reassures newer prospects who need some proof of quality before purchasing.
Copywriting analysis
The copy is minimal and functional. '30% OFF MANI SYSTEMS' leads with the number because the discount is the hook, then names the product category so the viewer knows exactly what is on sale. Using 'systems' in the plural signals multiple options and frames the kit as a complete solution rather than single polishes. 'CODE: MANI30' is set smaller but still bold, giving a clear next step. The code itself reinforces the offer by combining product and percentage. 'As seen in InStyle' is the only other copy, working as a trust signal. There are no adjectives or claims, which keeps the ad honest and fast to read.
Visual design
The layout splits into two clear zones: a full-width magenta banner for the offer and a product photo below. The angled box shot adds depth and movement compared to a flat top-down shot. Polish bottles are placed in a diagonal row across the bottom, creating a rainbow that draws the eye across the frame. Pink packaging, pink tools and the magenta banner build a cohesive palette, while the turquoise and blue polishes add contrast. The InStyle badge is placed bottom right on white space for clean legibility.
How to adapt this template for your brand
- Add a full-width banner in a bold sale colour that matches your brand palette.
- Write the discount and product category in large capitals, with the code beneath.
- Photograph your bundle open at a slight angle so every item is visible.
- Arrange colourful variants in a diagonal line to guide the eye.
- Add a press or award badge in a free corner to boost trust.
Tips for nail care ads on Meta
This square format works across Facebook and Instagram feeds, Marketplace and the Audience Network, and also in Google Performance Max and Display campaigns. Keep banner text short so it stays readable on small screens. Use retargeting and lookalike audiences during sale periods and rotate the badge or polish colours to fight creative fatigue. Make sure the landing page shows the code or applies it automatically so the click-to-purchase journey is smooth.
About this creative
This square creative leads with a solid hot-pink/magenta banner across the top in bold white sans-serif capitals: '30% OFF MANI SYSTEMS' with 'CODE: MANI30' beneath it. Below the banner is a slightly angled close-up of an open Olive & June Mani System box in light pink. Inside are six regular nail polish bottles with white caps in turquoise, peach, lavender, hot pink, sky blue and baby pink, each with the Olive & June logo. Above them sit a pink acetone-free nail polish remover pot, a round pink mani helper, a pink nail file, a fine brush, a cuticle serum pen, a nail clipper and a chrome-capped top coat bottle. In the lower right corner, set on the white background, is an 'As seen in InStyle' badge with the magazine's logo in black. The soft grey surrounding background keeps attention on the bright polish colours and the offer.
Meta ad · 338 × 600 · Nail Care
Nail Polish Kit Ad Template: 30% Off Code Banner
This Olive & June discount ad puts a bright magenta banner with 30% off and code MANI30 above a colourful kit shot of the Mani System. An 'As seen in InStyle' badge adds press credibility. Use this offer format when you need a clear, scroll-stopping promo for a bundle with visual product appeal.
Added
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Details
Ad copy
Primary text
Your at-home mani, upgraded 💅 Get 30% off Olive & June Mani Systems with code MANI30 – everything you need for a salon-perfect manicure, as seen in InStyle.
Description
As seen in InStyle
On-image text
30% OFF MANI SYSTEMS | CODE: MANI30 | As seen in InStyle | Acetone free Nail Polish Remover Pot | Cuticle Serum | OLIVE & JUNE
Headline ideas for this template
- 130% off the mani kit InStyle loves
- 2Every colour, every tool – now 30% off
- 3Your salon-perfect mani kit, 30% off
- 4Use MANI30 for 30% off your mani system
- 5The at-home mani kit sale is on
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
