Key takeaways
- Format: Offer / Discount — price anchor plus free gift on a solid brand-colour background.
- Best for: DTC food brands promoting bundles, subscriptions or limited-time value packs.
- Hook: A crossed-out $60 next to a big $45 makes the saving instantly readable.
- Reuse it: Swap in your bundle, keep the open-box shot, strikethrough price and bonus badge.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Price anchoring
Showing $60 struck through beside $45 lets viewers judge the deal in a second, without doing any maths.
- 02
Bundle as a delivery
The open shipping box makes three months of product feel like a real package arriving, not an abstract discount.
- 03
Bonus gift callout
The dark badge and hand-drawn arrow pull the eye to the free Sizzle Spray, adding a second reason to buy now.
- 04
Brand-colour background
The lime green matches Graza's labels, so the ad is recognisable in a feed even before the logo is read.
Full creative breakdown
Who this ad targets
This ad targets home cooks who already use olive oil daily and are open to stocking up if the price feels right. It suits existing Graza fans and warm audiences who know the squeeze bottles but have not committed to a full set. The three-month framing appeals to practical, value-minded shoppers in the US who like to buy once and forget about it, while the free spray rewards deal-seekers who need a final nudge before checkout.
Copywriting analysis
The copy is extremely short and leans on numbers. '3 months of olive oil for:' sets up the value in plain words, then the price comparison does the persuading. Framing the bundle as time ('3 months') rather than volume makes it easier to grasp how long the product lasts. The free gift is written with an exclamation mark and a plus sign, signalling a bonus on top of the deal. 'Limited time only' closes with classic urgency without overstating it. There is no feature talk at all — the brand trusts the packaging and the price to sell, which keeps the message clean and readable in under two seconds.
Visual design
The layout stacks three clear zones: price at the top, product in the middle and urgency at the bottom. A single flat lime background removes distractions and makes the dark bottles pop. The kraft box adds warmth and a sense of shipping. Typography mixes a classic serif for the price with small uppercase sans for supporting lines, echoing Graza's retro label style. The dark oval badge and doodle arrow add a playful, hand-made touch that feels native to Stories.
How to adapt this template for your brand
- Pick a bundle that represents a clear time period or usage, such as 3 months or 30 days.
- Shoot the products in an open shipping box with your logo visible on the side.
- Place the original price crossed out next to the offer price in large type at the top.
- Add a dark badge with a hand-drawn arrow pointing to the free gift.
- Close with a short urgency line and use your strongest brand colour as a flat background.
Tips for food ads on Meta
On Meta, run this in Stories and Reels placements and keep the price within the central safe zone, away from the top 14% and bottom 20%. Pair it with retargeting audiences such as site visitors and add-to-cart users, where price anchors convert best. On TikTok, use it as a Spark Ad end card or animate the price strike-through in the first second. Rotate the bonus gift every few weeks to refresh the offer without changing the core creative.
About this creative
This vertical offer ad from Graza sells a three-month olive oil bundle against a flat, saturated lime-green background that matches the brand's packaging. At the top, small uppercase text reads '3 months of olive oil for:', followed by a large serif price comparison: $60 crossed out and $45 in bold. The centre of the frame shows an open kraft cardboard box with the Graza logo printed on the side, holding three squeeze bottles — Drizzle, Sizzle and Frizzle — with their illustrated yellow and green labels. A dark oval badge on the right announces '+ Free Sizzle Spray!' and a hand-drawn arrow points to the spray can tucked into the box. At the bottom, italic uppercase text says 'Limited time only'. The layout is simple and centred: price at top, product in the middle, urgency at the bottom. The box framing turns the bundle into a tangible delivery, making the value feel concrete and ready to ship to the viewer's door.
Meta ad · 1200 × 1200 · Food
Olive Oil Bundle Ad Example: Graza 3 Months for $45
This Graza offer ad sells a three-month olive oil bundle with a crossed-out $60 price, a $45 deal and a free Sizzle Spray. It is a vertical Stories and Reels creative built around one bold price anchor, ideal for food and DTC brands running time-limited bundle promotions.
Added
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Details
Ad copy
Primary text
Olive oil the way it should be. Get 3 months of Graza for $45 (normally $60) — Drizzle, Sizzle and Frizzle, plus a FREE Sizzle Spray. We're meant to be sizzled, drizzled and squeezed, but never saved. Limited time only.
Description
Free Sizzle Spray included. Limited time only.
On-image text
3 MONTHS OF OLIVE OIL FOR: $60 $45 | + FREE SIZZLE SPRAY! | GRAZA | LIMITED TIME ONLY
Headline ideas for this template
- 13 months of olive oil for $45
- 2Stock up on olive oil and save $15
- 3Your olive oil, sorted for 3 months
- 4Bundle and save: free Sizzle Spray inside
- 5$60 of olive oil. Yours for $45.
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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