Key takeaways
- Format: Offer / Discount with a real technician lifestyle photo.
- Best for: Local home-service brands acquiring first-time customers.
- Hook: A struck-through $299 next to a big $49.
- Reuse it: Swap the photo, price anchor and tagline for any intro-offer service.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Price anchoring
Showing $299 crossed out makes $49 feel like an 84% saving, so the offer reads as a no-brainer.
- 02
Respect for the home
Shoe covers, gloves and goggles reassure homeowners that the technician will be careful and clean inside their house.
- 03
Warm brand voice
'From our family to yours' adds a personal, local feel that contrasts with big national pest brands.
- 04
Clear visual hierarchy
Headline, offer card and logo stack top to bottom, so the eye moves naturally from promise to price to brand.
Full creative breakdown
Who this ad targets
This ad targets homeowners and renters, typically 30–60, who have noticed ants, spiders or roaches indoors and are price-sensitive about trying a new provider. It speaks to families who care about how a stranger behaves inside their home and want a friendly, trustworthy technician. The low first-service price is designed to pull in switchers from competitors and first-time pest control buyers in Moxie's local service areas.
Copywriting analysis
The headline 'Friendly expertise, from our family to yours' combines two benefits in five words: competence and warmth. 'Expertise' handles the rational need for results, while 'family' handles the emotional need for trust. The offer line 'Get your first service for just' is direct and benefit-led, and the word 'just' primes the reader for a low number before they see it. The crossed-out $299 does the persuasion without extra words. The small 'See website for more details' keeps the ad compliant while staying out of the way. There is no fear-based messaging about bugs at all, which makes the ad feel calm and premium rather than alarmist.
Visual design
A full-bleed lifestyle photo of the technician fills the frame, with a bright white-and-blue interior that matches Moxie's brand palette. White headline text sits in a slightly darker area of the photo for legibility. The rounded offer card uses a blue header bar and white body, giving the price its own clean space. The $49 is the largest type on the canvas. A solid brand-blue footer anchors the logo and keeps it clear of the photo, safe from Stories UI overlays.
How to adapt this template for your brand
- Pick a real photo of your technician working carefully inside a clean home.
- Write a short headline that pairs expertise with warmth or local roots.
- Add an offer card with your regular price struck through next to the intro price.
- Place your logo in a solid brand-color footer at the bottom.
- Add a small disclaimer and test the price point against a percentage-off version.
Tips for pest control ads on Meta
On Meta Stories and Reels, keep the offer card in the middle third so it isn't hidden by the profile bar or the CTA sticker. Use a 'Book Now' button that links straight to a scheduling page with the $49 price shown again. Run it with ZIP-code or radius targeting around service areas. For Google Display, crop to square and enlarge the price. Refresh the photo every few weeks to fight ad fatigue while keeping the same offer structure.
About this creative
The creative shows a Moxie Pest Control technician in a white branded shirt, navy cap, safety glasses, gloves and blue shoe covers, carefully spraying along the baseboard of a modern bathroom with a blue vanity and patterned tile floor. Over the middle of the image sits the headline 'Friendly expertise, from our family to yours.' in clean white type. Directly below, a blue-and-white offer card reads 'Get your first service for just' with $299 struck through next to a large $49. A solid blue footer carries the Moxie logo and a small disclaimer pointing to the website. The photo does a lot of trust work: shoe covers and protective gear show respect for the home, while the clean interior signals that this is a premium yet approachable service. The price anchor turns a commodity service into an obvious deal, and the family line softens the hard sell, positioning Moxie as a caring local provider rather than a faceless chain.
Meta ad · 338 × 600 · Pest Control
Moxie Pest Control $49 First Service Ad Breakdown
This vertical Moxie Pest Control ad combines a real technician treating a bright bathroom with a bold $299-to-$49 first-service offer. It is an Offer / Discount format built for Meta Stories and Reels, and a strong template for any local home-service brand that wants to lower the barrier to a first booking.
Added
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Details
Ad copy
Primary text
Pests don't wait, and neither should you. Moxie's friendly local technicians treat your home like their own – shoe covers on, careful treatment, real results. Get your first service for just $49 (normally $299). See website for details.
Description
Friendly, family-first pest experts. Limited-time intro offer.
On-image text
Friendly expertise, from our family to yours. | Get your first service for just | $299 (struck through) $49 | Moxie Pest Control | See website for more details.
Headline ideas for this template
- 1Your First Pest Service: Just $49
- 2Friendly Pest Pros, $250 Off Your First Visit
- 3Pest-Free Home, Family-Friendly Price
- 4Try Moxie for $49 – No Catch
- 5Local Pest Experts Who Treat Your Home Like Theirs
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
