Key takeaways
- Format: Vertical discount ad with a product shot and a contrasting price callout
- Best for: Time-limited offers aimed at a specific customer moment
- Hook: A qualifying question plus a big number: "Starting on oxygen therapy? Save $750!"
- Reuse it: Ask a question that identifies your buyer, then hit them with a clear saving
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Qualifying question
Asking "Starting on oxygen therapy?" instantly speaks to newly prescribed users.
- 02
Contrasting offer color
Orange against blue makes "Save $750!" the focal point of the ad.
- 03
Concrete saving
A specific dollar amount feels more real and valuable than a percentage.
- 04
Built-in urgency
The offer end date encourages people to act before it expires.
Full creative breakdown
Who this ad targets
The ad targets people who have recently been prescribed oxygen therapy and are deciding between tanks and a portable concentrator. This is a key decision moment, often stressful, where price matters a lot. Caregivers helping a newly diagnosed parent are also a strong audience. Since health targeting is limited, the question in the headline does the qualifying work instead of the targeting settings.
Copywriting analysis
The copy is short and structured as question and answer. The question "Starting on oxygen therapy?" self-selects the audience and feels personal without implying knowledge of the viewer's health. The answer "Save $750!" is short, bold and specific, with an exclamation mark adding energy. The offer end date in the footer creates urgency and keeps the claim transparent. Legal and Rx text are placed at the bottom. There is no extra product detail, leaving that for the landing page.
Visual design
A deep blue gradient fills the frame, giving the ad a premium, trustworthy feel. White headline text and an orange price callout create strong contrast and a clear reading order. Two white devices in the lower center act as the visual anchor, lit softly against the blue. Wavy light-blue shapes at the bottom echo Inogen's brand and suggest air. The vertical layout keeps text high and legal copy low, suitable for Stories.
How to adapt this template for your brand
- Start with a question that identifies your ideal buyer's situation.
- State a specific saving in a bright contrasting color.
- Place a clean product shot in the center of a branded background.
- Add an offer end date to create urgency.
- Keep legal text at the bottom, inside the safe zone.
Tips for medical devices ads on Meta
Built for Instagram and Facebook Stories and Reels, this creative should keep key text out of the top and bottom UI zones. Use a conversion or lead objective with a landing page that clearly shows the $750 saving. Update or pause the ad on the offer end date to stay compliant. Avoid targeting by medical condition – rely on the headline to qualify viewers. Test a square version for feed placements.
About this creative
This vertical 9:16 Inogen story ad combines a discount offer with a clean product shot. The background is a rich gradient of royal and deep blue, with a curved white edge at the top and flowing light-blue waves at the bottom. In the upper left, white text asks "Starting on oxygen therapy?" and directly beneath, "Save $750!" appears in bright orange, the only warm color in the frame, making the offer impossible to miss. Two white Inogen portable oxygen concentrators – a larger and a smaller model with digital displays – stand in the center right. The white Inogen logo sits on the left beside them. At the bottom, small text notes the offer is valid through October 9, 2026, followed by the code SM260052, the RX only notice and a safety information link. The ad focuses on a specific trigger moment – a new prescription – and gives a strong, time-bound reason to choose Inogen now.
Meta ad · 338 × 600 · Medical Devices
Inogen Discount Ad: Starting on Oxygen Therapy? Save $750
This vertical Inogen story ad targets people new to oxygen therapy with a clear $750 discount, shown in bright orange beside two portable oxygen concentrators on a deep blue background. It's a strong template for time-limited discount ads aimed at a specific moment in the customer journey.
Added
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Details
Ad copy
Primary text
Just been prescribed oxygen? Start your oxygen therapy with freedom from day one. Save $750 on an Inogen portable oxygen concentrator for a limited time – lightweight, tank-free and built for everyday life. Offer valid through October 9, 2026.
Description
Limited-time offer on Inogen portable oxygen concentrators
On-image text
Starting on oxygen therapy? Save $750! | inogen | Offer valid through October 9, 2026. SM260052 RX only. For complete safety information, visit https://www.inogen.com/support/inogen-manuals/
Headline ideas for this template
- 1New to oxygen therapy? Start with $750 off
- 2Save $750 on portable oxygen – limited time
- 3Go tank-free from day one and save $750
- 4Your first portable concentrator, $750 less
- 5Just prescribed oxygen? Here's $750 back
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
