Key takeaways
- Format: Seasonal sale banner with a product lineup and an on-image CTA button
- Best for: Range-wide promotions during retail events like Prime Day or Black Friday
- Hook: 'Prime Day Fall Sale' in bright orange with specific sale dates
- Reuse it: Line up your full range in front of a scene that shows where it's used
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Event name does the work
Prime Day is a known shopping moment, so viewers instantly understand there's a deal.
- 02
Specific dates create urgency
Listing exact sale windows tells shoppers the offer ends and when to come back.
- 03
Full lineup, one glance
Showing five sizes signals choice and helps every budget find a fit.
- 04
Clear on-image CTA
The black 'Shop Now' button gives the ad a single obvious next step.
Full creative breakdown
Who this ad targets
US deal-seekers shopping during Prime Day and fall sales events, especially homeowners preparing for winter storms and outages. It also targets campers, RV owners and remote workers who have been considering a power station and waiting for a discount. These shoppers compare prices across Amazon and brand sites and respond to clear time-limited offers. Retargeting audiences who viewed EcoFlow products earlier in the year are a natural fit.
Copywriting analysis
The copy follows a classic sale hierarchy: event name, offer type, dates and CTA. 'Prime Day Fall Sale' in orange grabs attention and borrows the urgency of a famous shopping event. 'Limited-Time Backup Power Deals' explains the category and adds scarcity. The three date windows are unusually specific, which helps shoppers plan but also makes the line busy. There's no discount percentage, which keeps the ad evergreen across the range but may weaken the pull compared to a hard number. 'Shop Now' is direct and fits bottom-funnel intent.
Visual design
A warm peach gradient and golden autumn trees give the ad a seasonal, soft-premium feel. Orange is reserved for the sale name, making it the clear focal point. The cut-away house acts as a stage and quietly communicates whole-home use. Products are arranged by size from left to right, creating rhythm and depth. The black CTA button echoes the black logo and products, tying the palette together.
How to adapt this template for your brand
- Use the name of a shopping event your audience knows as the headline, in your accent colour.
- Add a one-line offer description and the exact sale dates or end date below it.
- Place a single high-contrast CTA button centrally beneath the text.
- Line up your product range in front of a simple scene that shows where it's used.
- Test a version with a concrete discount (e.g. 'Up to 50% Off') against the date-led version.
Tips for solar energy ads on Meta
Run this on Meta as a sales-objective campaign targeting warm audiences and lookalikes during the event window, and refresh the date line as each window opens. Pair it with a carousel showing individual product deals. On Google Display and Performance Max, use the sale name as a short headline and add the discount in the description. Turn ads off as soon as the dates pass to avoid outdated claims.
About this creative
The creative uses a soft peach and cream autumn palette. At the top sits the black EcoFlow logo, then 'Prime Day Fall Sale' in large orange type, followed by 'Limited-Time Backup Power Deals' and the three sale windows: Sept. 24–27, Sept. 30–Oct. 1 and Oct. 4–5. A black pill-shaped 'Shop Now' button sits in the centre. The lower half shows a stylised, cut-away two-storey modern home with glowing rooms – living room, bedroom and kitchen – floating on a rounded platform. In front of the house, five EcoFlow power stations of different sizes stand in a row, with a foldable solar panel leaning on the right. Autumn trees with golden leaves frame the scene, reinforcing the fall season. The composition reads like a product family photo, showing there is an option for every home and budget during the sale.
Meta ad · 338 × 600 · Solar Energy
EcoFlow Prime Day Fall Sale Ad: Backup Power Lineup
This square EcoFlow sale ad promotes Prime Day Fall Sale deals on its range of power stations and solar panels, shown in front of a warm, cut-away model home. It is a clear seasonal offer template for electronics and home brands running time-limited promotions.
Added
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Details
Ad copy
Primary text
Prime Day Fall Sale is here! Save on EcoFlow power stations, home batteries and solar panels – limited-time backup power deals on Sept. 24–27, Sept. 30–Oct. 1 and Oct. 4–5. Get ready for storm season for less.
Description
Save on power stations and solar panels
On-image text
ECOFLOW | Prime Day Fall Sale | Limited-Time Backup Power Deals | Sept. 24–27, Sept. 30–Oct. 1 & Oct. 4–5 | Shop Now
Headline ideas for this template
- 1Prime Day Deals on Backup Power
- 2Power Up for Winter – Sale On Now
- 3Big Savings on EcoFlow, Limited Time
- 4Your Home Backup Deal Ends Soon
- 5Fall Sale: Power Stations for Every Home
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
