Key takeaways
- Format: Offer ad that combines a three-shade collection strip with a multi-buy code.
- Best for: New collection launches where you want to raise average order value.
- Hook: 'Just dropped' news plus 'Buy 3, get 1 free'.
- Reuse it: Swap in any three products from a new range and your own bundle code.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Collection shown, not told
Three shades side by side make the edit easy to understand and make buying several feel natural.
- 02
Offer drives basket size
Buy 3, get 1 free nudges shoppers from one item to four, which raises average order value.
- 03
Exclusive framing
'Secret offer' makes a standard promo feel like an insider perk rather than a clearance sale.
- 04
Clear visual hierarchy
The image sells desire on top and the dark block sells the deal below, so nothing competes.
Full creative breakdown
Who this ad targets
This ad targets existing Static Nails fans and beauty shoppers who like to collect several shades, mostly women aged 20 to 45. The dark, moody palette speaks to people looking for autumn and winter nail looks, evening and party styles, or a more editorial, 'quiet luxury' aesthetic. The multi-buy offer is aimed at value-minded shoppers who were already thinking about one set and can be persuaded to stock up, as well as gift buyers before the holidays.
Copywriting analysis
The copy does two jobs. The headline 'Just dropped: The After Dark Edit.' uses launch language and an editorial word, 'Edit', in italics to feel like a fashion magazine. Shade names such as Dark Room, Emerald Noir and First Class are evocative and add perceived value. The offer copy is very direct: 'Buy 3, get 1 free' is repeated as 'Pick any 3 · Your 4th is free' so no one misreads it. 'Secret offer' adds exclusivity and 'Ends soon' adds urgency. The code is boxed for quick reading. Full terms protect the brand without hurting the main message.
Visual design
The layout is a clean split: a three-column photo strip on top and a solid dark-brown block below. The photos share lighting, cropping and props, so the trio reads as one collection. White serif type with italic accents gives an elegant, editorial tone, while small sans-serif caps handle labels. The white code box is the highest-contrast element in the lower half, and a muted pink 'Ends soon' adds an accent without breaking the dark palette.
How to adapt this template for your brand
- Pick one hero shade photo shot in soft natural light and give it the top half of the frame.
- Write a short serif headline that frames the deal as exclusive, e.g. 'secret offer' or 'just for you'.
- Put the discount code in a high-contrast box or pill so it reads in under a second.
- Add an 'Ends soon' line in an accent color to create urgency without shouting.
- Keep the legal fine print small at the bottom and swap in your own brand, shades and code.
Tips for beauty ads on Meta
Run this on Meta as a retargeting creative for site visitors and cart abandoners, where a code gives the final push. The 4:5 portrait size takes up the most space in the Instagram and Facebook feed; also export a 9:16 version for Stories with the code box above the bottom safe zone. Put the code in the primary text as well so people can copy it, use a 'Shop now' CTA and keep the offer window short. Refresh the hero shade every one to two weeks to fight ad fatigue.
About this creative
This creative is split into two halves. The top half is a three-panel strip of hands, each wearing a shade from Static Nails' new After Dark Edit: glossy black 'Dark Room', deep green 'Emerald Noir' and berry-magenta 'First Class'. Each panel carries the shade name in small white caps, and gold rings and knit sleeves keep the styling consistent. Across the top, a white serif headline reads 'Just dropped: The After Dark Edit.', with 'Edit' in italics. The bottom half is a solid dark-brown block that holds the offer: 'Secret offer' in small caps, a large 'Buy 3, get 1 free', a supporting line 'Pick any 3 · Your 4th is free', and the code SECRET26 in a white box. 'Ends soon' in a pink accent adds urgency, and the full terms sit in small print at the bottom. It reads as both a new-launch announcement and a reason to buy several shades at once.
Meta ad · 338 × 600 · Beauty
Buy 3, Get 1 Free Press-On Nails Ad: The After Dark Edit
This Static Nails offer ad launches The After Dark Edit, a trio of dark press-on shades, and pairs it with a Buy 3, Get 1 Free code. A three-panel photo strip sits above a dark offer block. Use this format to combine a new collection launch with a multi-buy promotion.
Added
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Details
Ad copy
Primary text
Just dropped: The After Dark Edit. 🖤 Moody shades for the darker months, from deep black Dark Room to glossy Emerald Noir and berry First Class. Pick any 3 and your 4th is free with code SECRET26. Ends soon.
Description
Use code SECRET26 at checkout. Ends soon.
On-image text
Just dropped: The After Dark Edit.; Dark Room; Emerald Noir; First Class; Secret offer; Buy 3, get 1 free; Pick any 3 · Your 4th is free; Use code SECRET26 at checkout; Ends soon; Use code SECRET26 at checkout. 4 eligible items must be in cart; lowest-priced item is free. Limit one use per customer. Not valid on bundles, sets, palettes, mystery items or gift cards. Cannot be combined with other offers or applied to past purchases. Offer may end at any time without notice.
Headline ideas for this template
- 1Pick Any 3, Your 4th Is Free
- 2Just Dropped: The After Dark Edit
- 3Moody Nails for Dark Nights
- 4Stock Up on Fall Shades, Get One Free
- 5Your Secret Code: SECRET26
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
