Key takeaways
- Format: Split-screen product shot plus a their-price-vs-our-price comparison panel.
- Best for: Supplement and nutrition retailers competing on price with local stores.
- Hook: Exploding cereal around the tub signals flavor and stops the scroll.
- Reuse it: Pair a hero product shot with a black panel showing a crossed-out competitor price.
Available sizes
What is an offer ad?
An offer ad leads with a deal, such as a percentage off, free shipping or a first-order discount, as the main hook. It's built to convert people who already know the brand or are close to buying, and works best with a clear deadline or condition.
See all offer / discount ads →Why this offer / discount ad works
- 01
Instant flavor storytelling
Flying Fruity Pebbles show the flavor visually, which is far faster than reading a label.
- 02
Anchored savings
Showing the competitor's $115.99 first makes $99.99 feel like a clear win, a classic price anchoring tactic.
- 03
Local urgency
'Pick up in-store today' removes shipping wait time and gives an immediate reason to visit.
- 04
Clean information hierarchy
The black panel isolates the offer, so product, price and retailer read in a strict top-to-bottom order.
Full creative breakdown
Who this ad targets
The ad targets gym-goers and protein powder users who already know Dymatize ISO100 and buy it regularly. These shoppers compare prices across retailers and online stores, so the 'their price' framing speaks directly to deal hunters. The Fruity Pebbles flavor also appeals to younger lifters who like dessert-style flavors. With the in-store pickup message, the ad is best served to people within driving distance of Supplement Superstores locations, making it ideal for geo-targeted local awareness and store-visit campaigns.
Copywriting analysis
The copy is minimal and functional. There's no lifestyle claim or benefit statement, because the product and brand are already trusted; the only job is to win on price and convenience. 'Pick up in-store today' leads with immediacy. The product name is stated plainly in caps. The core is a two-column contrast, 'Their price' versus 'Our price', which positions the retailer as the smart choice without naming a competitor. Striking through the higher number adds a visual verb to the copy. Every word supports one decision: buy it here, today.
Visual design
The creative uses a hard horizontal split. The top half is bright and kinetic, with the tub centered, cereal pieces flying in motion blur and a glossy reflection beneath. The bottom half is solid black, which makes white type and the yellow accent pop. Yellow is reused for the pickup badge and the strike-through line, tying the offer elements together. Large, condensed, all-caps type keeps prices legible on a small screen. The retailer logo sits at the bottom, outside the Story UI's thumb zone.
How to adapt this template for your brand
- Choose a hero product that customers already know and shop around for.
- Shoot or render the product with ingredients or flavor cues flying around it.
- Add a solid dark panel for the offer with the product name in bold caps.
- Show a crossed-out competitor or RRP price next to your price.
- Add a convenience badge such as in-store pickup, free shipping or same-day delivery.
Tips for sports nutrition ads on Meta
Built for Instagram and Facebook Stories and Reels at 9:16. Keep prices and the logo out of the top 14% and bottom 20% UI zones. Use Meta's store traffic or location-based targeting so the in-store message reaches people near a store. Rotate flavors to keep frequency fresh. Make sure comparison prices are accurate and documented, since price claims can trigger ad review and consumer protection rules.
About this creative
This vertical retail ad from Supplement Superstores promotes Dymatize ISO100 hydrolyzed whey isolate in the Fruity Pebbles flavor. The top half is a dynamic product shot: the tub sits centered on a reflective surface while colorful cereal pieces explode around it, instantly communicating the flavor without a word. Water droplets on the tub add freshness and premium feel. The bottom half switches to a solid black panel built purely for the offer. A yellow pill-shaped badge with a location pin says 'Pick up in-store today', followed by the product name in bold white capitals. The core message is a side-by-side price comparison: 'Their price' with $115.99 struck through by a yellow line, against 'Our price' at $99.99. The retailer's S2 Supplement Superstores logo closes the frame. The split keeps the emotional flavor appeal and the rational price argument clearly separated, so viewers get both in a quick glance.
Meta ad · 338 × 600 · Sports Nutrition
Dymatize ISO100 Price Comparison Story Ad Template
This Supplement Superstores ad promotes Dymatize ISO100 Fruity Pebbles protein powder with a direct their-price-versus-our-price comparison and an in-store pickup badge. It's a vertical offer ad for Stories and Reels, ideal for retailers who want to win on price and drive local foot traffic.
Added
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Details
Ad copy
Primary text
Dymatize ISO100 Fruity Pebbles for $99.99. Why pay more? Order online and pick it up in-store today.
Description
Pick up in-store today
On-image text
PICK UP IN-STORE TODAY | DYMATIZE ISO100 PROTEIN | THEIR PRICE $115.99 | OUR PRICE $99.99 | S2 SUPPLEMENT SUPERSTORES | Pack: Dymatize ISO100 Hydrolyzed, PEBBLES FLAVOR, Fruity Pebbles, Protein 25g, BCAA 5.5g, 2.6g, Protein Powder 100% Whey Protein Isolate, 20 Servings
Headline ideas for this template
- 1Same ISO100. Lower Price.
- 2Save $16 on Dymatize ISO100 Today
- 3Fruity Pebbles Protein, Ready for Pickup
- 4Why Pay $115.99? Get It for $99.99
- 5Your Favorite Whey Isolate, For Less
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
