Key takeaways
- Format: Three-stat headline bar above a single product shot
- Best for: Fitness and high-protein audiences who think in macros and minutes
- Hook: Numbers: "2 min | 50g+ protein | 0 prep"
- Reuse it: Pick your three most impressive numbers and put them in a divided bar above your product
Available sizes
What is a feature callout ad?
A feature callout ad is a static image that shows a single product with short text labels pointing to its key features or benefits, usually joined to the product by thin lines. It explains several selling points at a glance without a long caption, which is why it's common for supplements, skincare, electronics and kitchenware.
See all feature callouts ads →Why this feature callouts ad works
- 01
Numbers stop the scroll
Three big figures are faster to read than a sentence and instantly communicate speed, nutrition and ease.
- 02
Speaks the macro language
"50g+ protein" and "macro-packed" use the exact terms gym-goers and trackers care about.
- 03
One hero meal
A single, well-lit dish keeps focus and shows protein visibly on the plate.
- 04
Stacked offer
Adding free protein for two months on top of 50% off raises perceived value for the target audience.
Full creative breakdown
Who this ad targets
Gym-goers, fitness enthusiasts and macro trackers aged roughly 22–45, mostly men but increasingly women focused on strength training. They meal prep on Sundays and would love to skip it. The stats speak to people who count protein grams and time. Busy professionals who want healthy lunches without effort are a secondary audience. The free protein offer specifically rewards high-protein eaters, which pre-qualifies the click.
Copywriting analysis
The copy works in layers. The stat bar is the headline, using numbers rather than adjectives, and the "0 prep" deliberately contrasts with the effort of meal prepping. The supporting lines are short and benefit-led: "Fuel your day and save time" frames food as performance, and "macro-packed meals by award-winning chefs" combines nutrition with taste credibility so it does not feel like bland gym food. The offer uses capitals for the two key value words, 50% OFF and FREE PROTEIN, so the deal reads at a glance.
Visual design
The off-white background and generous whitespace give the ad a clean, health-forward look. Thin dividers between the stats keep the top section neat and data-like. The overhead meal is lit evenly with soft shadow, making the chicken and purple cabbage the main colour accents. The yellow-orange pill-shaped offer button is the only saturated graphic element, guiding the eye to the deal at the bottom. Rounded modern sans-serif type adds friendliness.
How to adapt this template for your brand
- Identify the three strongest measurable benefits of your product (time, quantity, effort, price).
- Lay them out in a divided bar with a big number and a small label each.
- Place one hero product shot centrally on a clean, light background.
- Add one or two short lines that turn the numbers into a lifestyle benefit.
- Finish with a pill-shaped offer button in a bright accent colour and test single vs stacked offers.
Tips for ready meals ads on Meta
Target fitness, bodybuilding, meal prep and macro-tracking interests on Meta, plus lookalikes of high-protein plan subscribers. The stat bar is easy to animate, so test a short motion version where each number appears in turn. Keep primary text brief and repeat the protein number for the scroll-skimmers. In the 4:5 feed slot, the first line of primary text shows above the image, so lead with the offer there too.
About this creative
The creative uses a clean off-white background with a three-part stat bar across the top: "2 min", "50g+ protein" and "0 prep", separated by thin vertical lines. Each stat has a large number with a smaller word below, so the benefits read like a nutrition dashboard. In the centre, a single overhead product shot shows a CookUnity tray of grilled chicken breast topped with toasted almonds and herbs over red cabbage and roasted sweet potato, with a small cup of creamy dressing. Below the meal, two short lines explain the promise: fuel your day and save time with macro-packed meals by award-winning chefs. At the bottom, a rounded yellow-orange button holds a double offer: 50% off your first week plus free protein for two months. The design is minimal, bright and fitness-friendly, with the food as the only strong colour besides the offer button. This version uses a 4:5 portrait layout that takes up extra space in the mobile feed.
Meta ad · 338 × 600 · Ready Meals
High Protein Meals Ad Template: 2 Min, 50g+ Protein, 0 Prep
This CookUnity ad leads with three big numbers – 2 minutes, 50g+ protein and 0 prep – above a single grilled chicken meal. Use this feature callout format when your product's key benefits can be expressed as simple, bold stats.
Added
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Details
Ad copy
Primary text
2 minutes to heat. 50g+ protein. Zero prep. Macro-packed meals by award-winning chefs, delivered fresh. Get 50% off your first week plus free protein for 2 months.
Description
50% off + free protein for 2 months
On-image text
2 min | 50g+ protein | 0 prep | Fuel your day and save time. Get macro-packed meals by award-winning chefs. | 50% OFF your first week + FREE PROTEIN for 2 months
Headline ideas for this template
- 12 min. 50g+ protein. 0 prep.
- 2Skip Sunday meal prep for good
- 3High protein meals, zero effort
- 450 grams of protein in 2 minutes
- 5Chef-made macros, delivered
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
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