Key takeaways
- Format: Headline-over-lifestyle-photo story layout
- Best for: Clinical trials recruiting a specific demographic
- Hook: REMOTE and PAID in the headline, plus a mirror image of the target viewer
- Reuse it: Swap the photo to match your target participant and keep the serif headline block
Available sizes
What is a lifestyle ad?
A lifestyle ad shows the product being used in a real setting by the kind of person who buys it. Instead of listing features, it sells the feeling or outcome of owning the product, which makes it a strong fit for fashion, home, travel and wellness brands.
See all lifestyle ads →Why this lifestyle ad works
- 01
Remote and paid up front
The two biggest objections, travel and time cost, are answered in the headline itself.
- 02
Mirror-image casting
Showing a stylish young male smoker lets target viewers recognise themselves instantly.
- 03
Non-judgemental portrayal
The smoker looks composed and attractive, avoiding shame that can push smokers away.
- 04
Clear criteria
Males, 21+, daily smokers and interested in quitting gives viewers an easy self-check.
Full creative breakdown
Who this ad targets
This ad targets men aged 21 and over across the United States who smoke cigarettes daily and are open to quitting. Because the study is remote, geography is less limiting, so national targeting is plausible. The urban, stylish photo leans toward younger working professionals in their twenties to forties, but the copy keeps the age range open. People motivated by extra income or convenience and those curious about research participation are also likely responders.
Copywriting analysis
The headline packs three selling points, remote, smoking cessation and paid, into a single stacked statement, making it highly scannable. The body copy repeats the formal recruitment pattern with We are looking for, then lists criteria. Repeating interested in twice reads slightly clunky and could be tightened. There is no explicit CTA on the image, relying on the platform button. The biggest copy issue is the unmerged IRB placeholders, which can hurt credibility and may violate ethics requirements; always check variable fields before publishing.
Visual design
The layout is a clean two-part split: white text area on top and a full-bleed photo below, ideal for story format. The navy serif headline feels academic and trustworthy, contrasting with the modern urban photo. The muted, desaturated city backdrop keeps attention on the subject. Ample white space around text aids readability. The footer is small and unobtrusive, though the placeholders are visible on close inspection.
How to adapt this template for your brand
- Write a stacked, all-caps headline including your strongest benefits such as remote and paid.
- Add one short sentence with clear eligibility criteria below the headline.
- Choose a photo that mirrors your target participant in a relatable, non-judgemental way.
- Place your logo and IRB details in a small footer.
- QA every merged field, IRB number and approval date, before publishing.
Tips for smoking cessation ads on Meta
Use Meta Stories and Reels placements, keeping key text in the top two-thirds. Clinical trial ads must match IRB-approved wording and show correct IRB numbers. Meta does not allow targeting by gender for some special categories, but health research is allowed; still, let the copy do the filtering and keep targeting broad by age and location. Test a version with the photo on top and headline below.
About this creative
This vertical story ad for a Medical University of South Carolina study uses a clean, white top half with a large navy, all-caps serif headline announcing a Remote Smoking Cessation Paid Research Study. Beneath it, centred black body copy states the study is looking for males aged 21 and over who smoke daily, want to quit and want to take part in research. The lower half is a cinematic stock photo of a well-dressed young man with tousled hair, round glasses, a black coat and scarf, holding a cigarette to his lips against blurred, overcast city buildings. A small MUSC logo and IRB fields sit in a white footer. Notably, the IRB number and approval date still show template placeholders, «ID» and «ApprovalDate», suggesting the creative was published before final details were merged, a useful reminder to QA templates. The overall look is sophisticated and editorial, presenting the smoker relatably rather than as a cautionary figure.
Meta ad · 338 × 600 · Smoking Cessation
Remote Paid Smoking Study Ad: Male Smoker Lifestyle Example
This vertical MUSC ad recruits men aged 21 and over who smoke daily for a remote, paid smoking cessation research study. A stylish urban photo of a young man smoking sits beneath a bold serif headline. Use it as a template for demographic-specific clinical trial recruitment on story placements.
Added
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Details
Ad copy
Primary text
Do you smoke cigarettes daily and want to quit? MUSC is recruiting men ages 21+ for a remote, paid smoking cessation research study you can join from home. See if you're eligible today.
Description
Join from home. Compensation provided.
On-image text
REMOTE SMOKING CESSATION PAID RESEARCH STUDY | We are looking for males ages 21+ who smoke cigarettes daily, are interested in quitting, and are interested in participating in a research study. | MUSC Medical University of South Carolina | IRB Number: «ID» | Date Approved: «ApprovalDate»
Headline ideas for this template
- 1Get Paid to Quit Smoking From Home
- 2Remote Quit-Smoking Study for Men 21+
- 3Daily Smoker? Join a Paid Study Online
- 4Quit Smoking and Help Research – No Travel
- 5Men Who Smoke: See If You Qualify
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
