Key takeaways
- Format: Single long-form customer testimonial with trust badges.
- Best for: Retargeting homeowners who are comparing roofing quotes.
- Hook: A detailed, specific review that answers the biggest fears about hiring a roofer.
- Reuse it: Swap in your strongest review and your own four proof points.
Available sizes
What is a testimonial ad?
A testimonial ad uses a real customer's words, such as a review, quote or comment, as the main message. It answers a buyer's doubts with social proof rather than brand claims, and works especially well when the testimonial is specific about who the customer is and what changed for them.
See all testimonial ads →Why this testimonial ad works
- 01
Specific, believable details
The review names the estimator and mentions cleanup and communication, which makes it feel real rather than staged.
- 02
It addresses hidden objections
Homeowners worry about mess, disrespectful crews and being left in the dark; the quote quietly resolves each one.
- 03
Stacked social proof
Four badges add hard numbers (60 years, 500K customers, A+ BBB) on top of the emotional proof of the review.
- 04
Strong brand presence
The bold logo and consistent navy/red palette make the ad instantly recognizable in the feed.
Full creative breakdown
Who this ad targets
This ad targets homeowners, typically 35–65, who already know they need a roof repair or replacement and are now choosing a contractor. They are cautious, have heard horror stories about messy or unreliable roofers, and want reassurance before inviting a crew onto their property. It works especially well for retargeting audiences who visited the website, requested information or engaged with earlier Mr. Roof ads but haven't booked an estimate yet.
Copywriting analysis
The on-image copy is entirely in the customer's voice, which is more persuasive than brand claims. The review follows a natural journey: helpful estimate, amazing crew, respectful of property, great results, spotless cleanup, good communication and a final recommendation. The humorous line about never knowing the crew was there 'except for the new roof' adds personality and memorability. Ending on 'I highly recommend Mr. Roof' acts as an implied call to action. The badge labels are short and numeric, giving skimmers quick proof. The weakness is length: the quote is long for a feed ad, so it relies on viewers pausing to read, and the CTA must come from the ad copy.
Visual design
The design uses a dark navy background with a subtle, low-opacity photo of roofers, keeping texture without distracting from the text. White, center-aligned type maximizes readability, while oversized red quotation marks echo the red logo and frame the review. The customer's name is bold for emphasis. A row of four blue-and-white illustrated badges anchors the bottom, creating a clear hierarchy: brand, review, reviewer, proof.
How to adapt this template for your brand
- Pick a review that mentions specific people, results and a common customer fear.
- Place your logo at the top on a dark, branded background with a faint job-site photo.
- Set the quote in large, readable type with oversized quotation marks in your accent color.
- Add the customer's first name and last initial in bold below the quote.
- Finish with three or four trust badges showing years in business, customers served and ratings.
Tips for roofing ads on Meta
On Meta, use this testimonial in retargeting ad sets and pair it with a 'Get Quote' or 'Learn More' button pointing to an estimate form. Because the on-image quote is long, keep the primary text short and add the CTA there. Test a shortened version of the quote for Stories and Reels, and rotate several reviews in a carousel to fight ad fatigue. Make sure the review is genuine and you have permission to use it.
About this creative
This square Meta ad from Mr. Roof is built entirely around one customer review. The red-and-white Mr. Roof logo sits at the top against a deep navy background, with a faint photo of roofers at work showing through. Below the logo, a long quote from customer Angela B. is set in clean white type and framed by large red quotation marks. The review praises the estimator by name, the respectful crew, the quality of the work, the thorough cleanup and the foreman's communication, ending with a clear recommendation. Angela's name appears in bold beneath the quote. The bottom strip adds four illustrated trust badges: 60 years in business, over 500,000 satisfied customers, #1 consumer choice for 20 years and an A+ BBB rating. There is no explicit call to action on the image, so the ad relies on the review and badges to build confidence, leaving the conversion push to the ad copy and CTA button.
Meta ad · 338 × 600 · Roofing
Roofing Testimonial Ad Template by Mr. Roof
This square testimonial ad from Mr. Roof puts a real customer review front and center, backed by four trust badges. It's a proven format for roofing and home-improvement brands that need to overcome homeowner skepticism. Use it as a template for retargeting, review-driven campaigns or any service where trust closes the deal.
Added
All brand names and logos are property of their owners. Adplaylist is not affiliated with or endorsed by these brands.
Details
Ad copy
Primary text
Don't just take our word for it. Angela B. trusted Mr. Roof with her new roof – and our crew left her property so clean you'd never know we were there. Join 500,000+ satisfied homeowners and get your free estimate today.
Description
Free estimates. Respectful crews. 100% cleanup.
On-image text
Mr. Roof – Home Exterior Experts | "Carmin was great in helping with the estimate and all other information. The crew was amazing! They were so respectful of my property. The work looks great. They cleaned up so well you would never know they were here, except for the new roof. The crew chief/foreman kept me informed as to what was needed. I highly recommend Mr. Roof. They are awesome. I'm very satisfied." | Angela B. | 60 Years in Business | Over 500K Satisfied Customers | #1 Consumer Choice for 20 Years | Maintained A+ Rating on the BBB
Headline ideas for this template
- 1500,000+ Homeowners Can't Be Wrong
- 2'You'd Never Know We Were There'
- 3Real Reviews From Real Homeowners
- 4The Roofer Your Neighbors Recommend
- 5See Why Angela Chose Mr. Roof
Meta image ad specs
| Placement | Ratio | Size (px) |
|---|---|---|
| Feed | 1:1 or 4:5 | 1080×1080 / 1080×1350 |
| Marketplace | 1:1 | 1200×1200 |
| Messenger inbox | 1:1 | 1200×1200 |
| Stories & Reels | 9:16 | 1080×1920 |
This template is 1:1. Request 4:5 or 9:16 to cover all placements.
